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NetEnt records increased revenue end of 2016 thanks to UK market

Leading provider of premium digitally distributed gaming systems to the world’s most successful online casino operators NetEnt announced that its full year sales for 2016 increased by 28.5% to a record SEK1.5 billion (£130.8 million/€153.7 million).

Their operating profit for 2016 totalled SEK356m which is an increase of 33.4% from 2015. The company stated that the UK turned out to be the biggest regional market in December for the first time.

NetEnt indicated that its mobile gaming business was a big driver of sales growing by 43% in the last quarter of 2016. The company expects further growth overall in 2017 having signed 31 customers who have yet to launch their NetEnt products. In 2016 the company inked a total of 45 new customer agreement and saw 34 new customer casinos being launched.

Chief Executive of NetEnt Per Eriksson commented:  “2016 was another exciting year for NetEnt with new record levels in revenues, earnings and cash flow. The fourth quarter developed well – revenues increased by 23.9% and the operating margin improved to 39%.”

“Great Britain continues to offer great growth potential for us and in December, it became our largest geographical market for the first time. Looking ahead in 2017, we see conditions for continued solid growth, supported by a strong pipeline of new games, UK, mobile, new customers to launch as well as our expansion in North America.”

BetConstruct Plans to Challenge the UK Market Status Quo

BetConstruct, an award-winning developer and provider of online and land-based betting and gaming solutions, has said that it is going to challenge the status quo in the UK supply chain now that the UK Gambling Commission has granted it a Combined Remote Operating License.

Vale Baloulian, CEO of BetConstruct, said: “The Combined Remote Operating License by the UK Gambling Commission widens the path for BetConstruct to one of the most important gaming and betting markets – the United Kingdom. Although this market is mature and somewhat saturated, we believe what BetConstruct has to offer is quite unique and can be the differentiator the operators are looking for.

“Being headquartered in the UK, we have studied this market for a long time now. We look forward to challenging the status quo there with the new technologies and services we have developed in recent years.”

This license adds to BetConstruct’s other licenses granted by the UK Gambling Commission and Malta Gambling Authority, as well as other jurisdictions that allow BetConstruct to help its partners to meet necessary requirements to operate in different regions.

The UK regulator has just announced that Tim Miller will be joining as Executive Director with oversight of corporate affairs, stakeholder engagement, and the evidence and analysis team. Currently, Miller is the Head of Policy and Communications at the Local Government Ombudsman and is to join the Commission at the end of August.

Sarah Harrison, Chief Executive of the Gambling Commission, commented: “I am delighted to welcome Tim to the Gambling Commission leadership team. He brings excellent communications, policy and research expertise to the Commission’s vital work to help keep gambling fair, safe and free from crime.”

Meanwhile, the Commission has announced that, trading as Blue Riband Bet, the Blue Riband Gaming and Leisure Limited is no longer operating and has surrendered its operating license and personal management licenses. The boutique bookmaker had been overseen by a previous management team from Marathonbet.

BetConstruct will be one of the exhibitors showcasing at SiGMA16, Malta’s biggest upcoming gaming event of the year. If you are interested in joining this iGaming summit in November and seeing BetConstruct along with other exhibitors, click here to register.

Casumo launches its product on UK market

Casumo, iGaming operator headquartered in Malta and exhibiting at SiGMA15, has recently entered the UK market with its adventure-based online casino. It is the company’s first market entry outside Scandinavian countries, where in the last year the number of active players was doubled.

The Casumo’s gaming product, which will now be available in the UK, is based on social gaming mechanics. Players can go through lots of levels, winning trophies and awards that allow them to enter further stages.

To promote the market entry and underline its slogan “erase the boredom”, Casumo carried out a survey among people living in the UK. The outcome shows that on average, British people are bored for 18 days a year and when they do, they are most likely to

To mark its launch the operator commissioned a UK-wide survey on boredom, which it claims shows the British public is bored for 18 days a year on average. But rather than read a book, go to the gym or even talk to their partner, the survey showed that most would reach out for their mobile phone.

Chief Marketing Officer of the company, John Harmander, described the market entry as an “incredibly exciting” time for Casumo, adding, that it’s “just the beginning”.

“Many people’s first instinct when bored is to play a game on their phone, tablet or desktop and we look forward to many thousands of Brits using Casumo’s casino adventure as the perfect antidote for when a serious case of boredom arises,” he further commented.

“Casumo exists to erase boredom and it’s quite clear from our survey results that the British public is bored, with some losing over three weeks a year”, Harmander added.