New Sports Betting Solution by ASG

Aspire Global integrating new sports book featuring Robotip v1.0

ASG (Aspire Global) has enhanced its offer by adding sports betting to the company’s portfolio. This move is part of the company’s long-term plan for strategic growth to adapt to the  rapidly-growing list of international clients.

SiGMA-igaming-Aspire Global

Aspire Global at SiGMA17

Originally planned to go live on, one of ASG most popular proprietary brands, the sportsbook featuring the fully automatic and easy-to-integrate widget “Robotip v1.0” will be integrated.

By scanning pre-match and live football betting markets for the customer, Robotip v1.0 instantly recommends live bets when certain scenarios occur – to drive engagement, loyalty and profitability.

The feature enables the players to spend less time finding bets rather than placing them and taking joy in the action itself. This offer will be exclusively available on Aspire Global’s platform.

Every month, over 65,000 events will be offered on the comprehensive sportsbook out of which 20,000 live betting events will be provided by SBTech.

Over the coming months additional cutting-edge functionalities such as Full and Partial Cash Out, Fast Markets and a broad range of additional features will be rolled out.

Aspire Global’s casino solution is now completed by an industry-leading sports betting offer. Additionally, a wide range of supplementary value services was added, such as comprehensive Sports CRM lifecycle management, a dedicated sports segmentation and fully-managed trading settings.


SBTech Wins in Sports Betting Supplier of the Year

SBTech Strengthens Market Position In Italy With Win In Sports Betting Supplier Of The Year Category At EGR Italy Awards 2017.

SBTech, the leading sports betting solutions provider for regulated markets, has once again strengthened its position in a key regulated market by winning the Sports Betting Supplier of the Year category at the EGR Italy Awards 2017 ceremony held in Rome on Monday evening.

SBTech‘s sportsbook solution was rewarded for the innovation, commercial success and positive feedback it has received since launching in Italy in with in 2016.

SBTech’s partnership with has seen it grow its market share and establish itself in this most competitive and dynamic regulated market.

Luca Desideri, Country Manager for SBTech Italy, commented, “There is no greater form of recognition than when it comes from your peers. To win this award after our first year in this market is testament to the dedication of both of our team and the team at Furthermore it highlights the success of our strategy and approach in a regulated market which is, technically speaking and regulatory-wise, one of the most complicated and competitive in the world.”

SBTech’s Italy platform includes a fully responsive user interface allowing for a seamless player experience across desktop, mobile and tablet, which plays a key role in providing localised offers to players worldwide.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Aspire Global Names Morten Hauge as Head of Sports

Aspire Global Names Head of Sports in Preparation for Sportsbook Launch

Aspire Global, the complete iGaming solution for operators and white labels, has announced the appointment of Morten Hauge as the company’s Head of Sports.
With the imminent launch of ASG’s sports betting product, the company has made extensive efforts to recruit an experienced Head of Sports with the knowledge and ability to leverage this new vertical and to drive growth across numerous key markets.

Hague has a 12-year track record in sports roles at some of the largest iGaming operators, including Unibet, Betfair and Betsson, where his role revolved around creating and implementing a data-driven sports life cycle strategy.

With additional experience in Commercial Activities, CRM, Customer Journey, Trading, Risk Management and Product, Hauge brings a uniquely extensive skillset to the table at a critical juncture in ASG’s rise.

Tsachi Maimon, CEO of Aspire Global said: “It is important for us not only to offer the leading sportsbook product, but also to have top-level talent with the experience necessary to monetise it most effectively. I’m certain that Morten will be a great addition to our team and will contribute greatly to our projected growth, both in terms of sports and overall.”

Morten Hauge added: “I am genuinely honoured to join ASG, and am relishing the opportunity to begin work on creating one of the best sportsbook experiences in the industry, using my extensive experience and knowledge of both client demands and player behaviour.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Esport pro players crushed by Elon Musk’s OpenAI Bot

There is a new pro in competitive e-sports, thanks to Elon Musk’s startup, OpenAI. This robot has learned enough in two weeks to beat Dota 2. Engineers claim that in this robot’s two-week learning period, it contained more knowledge than lifestimes of experiences. In previous attempts, this nonprofit used a neural network in order to train the bot with real-time learning, however, this is the first time AI has taken the victory over competitive e-sport pros.

Dota 2, a game with extreme complexity, has seen pro, Danylo “Dendi” Ishutin please crowds for quite some time. This game features 113 ‘heros,’ each possessing unique capabilities. Countless items in the game can enhance and extend each hero’s skill capacity. Two teams of five players each, compete in destroying the opposing team’s base. The possibilities in this game are inconceivable to the human imagination. Once Dendi was crushed twice in a 1-vs-1 match, he decided to forfeit any forthcoming matches, claiming that the robot’s movements appeared eerily human.

Musk has been active in taking precautions against artificial intelligence, as he fears it could someday destroy civilization. The OpenAI team is investing to prevent this from happening. The team’s intention is to now broaden the competence of this robot so that by next year’s Dota 2 tournament, it can compete in a 5-vs-5 match.

This and related hot issues in esport will be discussed at SiGMA this November. One of the panel discussions will, in fact, be entitled: Foresight 2030: esport, sports betting and AI. Esport and sportsbook are miles apart today but what will happen in five, twenty years from now? The limited barriers for esport to spread in popularity as well as the cost of producing esport champions vs traditional sports champions will be discussed.

The full agenda for all conferences can be found here.

Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

SBTech Announced as Software Provider for Hero Gaming’s Betser Brand

SBTech, the industry-leading provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming.

Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of fantasy football, private betting leagues and social betting, Betser has applied the same principles to fixed odds real sports betting, creating unified betting journeys for all players, in which they build on their own accomplishments and compete directly with other bettors.

The system, described as the world’s first sports betting adventure, enables players to earn points from all their sports bets and exchange them for Free Bets in the “locker room”. Known as “Balls and Brains”, the program awards points for both low-risk (brainy) bets and high-risk (ballsy) bets, as an integrated feature shown on the player’s bet slip. In parallel, Betser’s League Points program allows players to compete against each other, earning achievements and moving up through various divisions in a social leaderboard format.

Hero Gaming CEO Magnus Alebo said: “We don´t aim just to please players with good products – our strategy is to WOW! them by pushing the boundaries of the industry. With Casino Heroes we redefined the online casino experience by putting gaming and adventure at the core of the product offering. Betser likewise offers players a much more engaging betting journey by rewarding both their courage and skills, and by allowing them to measure themselves, compete, and interact with other players. SBTech’s knowledge, technical prowess and all-round professionalism made the process of realising our vision fast, smooth and highly enjoyable.”

 Richard Carter, CEO of SBTech said: “Working with like-minded partners who are pushing the boundaries of online sports betting is at the heart of our corporate mission. As leaders in the fields of Live Betting and data-driven personalisation, we are delighted to have been chosen to provide the software supporting Betser, a product which we believe defines the emerging reality of gamified online betting.”

BetConstruct launches Sportsbook with iJuego in Spain

BetConstruct, multi-channel gaming and sports betting solutions provider for the international gambling industry have confirmed the agreement to supply their sportsbook to the Spanish online gaming operator iJuego ( iJuego is a subsidiary of the major leisure and gaming group Comar Inversiones, SA.

Under the terms of the agreement between the operator and the provider, iJuego would now be able to provide its gambling customers the chance to bet on over 30,000 live sports events every month by utilising BetConstruct sports betting solutions.
Currently, the operator offers its players a variety of casino games, slot titles and table games and the addition of BetConstruct sportsbook to their portfolio would definitely be an enhancement and supplement the operator’s existing offers giving them more diversity.

This partnership between iJuego and BetConstruct was made possible due to BetConstruct securing a license by the Spanish Directorate General for the Regulation of Gambling in 2015. This was done in order to provide their products in Spain’s regulated online gambling market when they entered the market with their first sports betting partnership then with retail gambling operator R Franco.

Product Manager at Manuel Paz had this to say: “We have gone through a tireless process of finding the best sports betting partner for the regulated Spanish market, and are happy to have partner with BetConstruct for our new sports betting platform. The new sportsbook will be an integral addition to our established casino and slots games. We expect to grow rapidly during the remainder of 2016 and beyond.”

Commercial Director at BetConstruct George Voyatzis endorsed Paz’s statement adding that iJuego is a very exciting brand in Spain and how the group Comar are very ambitious with their plans for the growth in the coming years.

He concluded by saying that they anticipate this new partnership with Group Comar as they will now be equipped with the market leading sportsbook of around 30,000 live events every month, and they also look forward to the growth and development of their sportsbook for the regulated markets within the next 12 months.

SBTech Secures Software Licence in Romania

Leading Sportsbetting supplier SBTech has been granted a B2B Class 2 Software Provider License by the National Gambling Office in Romania.

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SBTech at SiGMA15

Romania is the latest regulated European market to license the company, which allows it to continue expanding its existing portfolio of awarded permits in numerous regulated markets such as UK, Ireland, Portugal, and more.

Localised sportsbook offerings and unrivalled industry knowledge have enabled SBTech to become one of the first sportsbook providers for regulated operators in Romania. SBTech  is powering its leading sports-betting offering in Romania with

Richard Carter, CEO of the newly licensed company, comments: “Increasing the number of regulated markets in which we operate is a key part of our strategy and I am delighted that we are entering the Romanian market, having met the high standards set by the ONJN. We look forward to delivering our award-winning Sportsbetting solutions to existing and future operators in the regulated Romanian market.”

The leading sportsbetting supplier will exhibit at SiGMA again this November – click here and register today for SiGMA16.

Established in 2007, SBTech is a leading provider of interactive sport betting solutions and services to traditional and regulated markets. The complete offering includes an innovative, dynamic and customisable suite of turnkey and fully managed solutions, specifically designed for top gaming operators, existing bookmakers and land-based networks.

Bitcoin Sportsbook Sees Strong Start to Euro16, an online Bitcoin sportsbook operator, has enjoyed a good start to Euro 2016 following its launch earlier in June.

During the first two weeks of the tournament, the operator has seen its average daily stakes increase by over 20%. Among Bitcoin players, France has proven to be the most popular country to back, accounting for a total of 37% of Bitcoin bets, followed by England with 23% and Portugal with 17%.

More than half of all total bets placed on have come through the mobile channel, with 45% on smart-phones and 7% on tablet devices.

Having already handed out 36,000 mBTC (€22,000) worth of prizes via pre-signup raffles as well as daily draws, has shown to be quick in rewarding its users for their loyalty. Following a draw on the YouTube channel, one particular lucky user also won two tickets to the European Championship final, which will be taking place in Paris, with flights and accommodation included.

Points were awarded to users based on their winning group stage bets, with each 100 mBTC (€60) profit earning the player 100 points towards their total score. Another leaderboard challenge has been set up to reward the most successful punters during the knockout stages.

Joe Jordan, spokesperson at, said: “Our focus is to offer great odds and promotions, as demonstrated by our competition to win tickets to the Euro 2016 final, semi-final and free bitcoins. This summer’s European Championship action has been really exciting so far and there is still a lot more to come, both on the pitch and on”

Mr Green launches its Sportsbook today

Online gaming operator and SiGMA16 exhibitor Mr Green has announced, that their portfolio extends with a Sportsbook today.

The new product in the operator’s offer is powered by Malta-headquartered provider Kambi, which has managed the integration process with “the highest priority”.

Malta-licensed operator launches its sportsbook ahead of schedule announced in Fenbruary – a few days before the awaited UEFA Euro 2016’s kick-off on Friday.

Per Norman, CEO of Mr Green & Co AB commented: “By launching a Sportsbook, we are meeting our customers’ demand for betting and odds. Together, we have managed to build the Sportsbook in record time thanks to our new, efficient product platform. We have built a Sportsbook of the same high quality as our online casino and I’m happy that we can launch the Sportsbook ahead of the European Championship.”

“I’m proud that Kambi together with Mr Green, have successfully empowered the company to launch its Sportsbook ahead of schedule”, said Kristian Nylén, CEO of Kambi Group Plc. “Our agile integration capability will allow Mr Green to benefit from the upcoming European Championship, and offer its customers a personalised sports betting experience”, he added.

Meet Mr Green at their stand during SiGMA16 – register today on

Betsson’s Sportsbook Boosts Revenue in Q1

Recently appointed as president and chief executive of Betsson, Ulrik Bengtsson has paid tribute to the operator’s sportsbook’s continuous success after the firm achieved a year-on-year revenue increase during the three months up to March 31st.

In the first quarter, revenue totalled SEK 1 billion (€109 million/$123.1 million), representing an 18% increase on the SEK 847.4 million posted during last year’s corresponding period, but due to exchange rate fluctuations, it was burdened by SEK 44.7 million.

Betsson’s sportsbook business posted 27% year-on-year organic revenue growth, with SEK 6.7 billion of turnover coming in, up from last year’s SEK 6.1 billion.

Operating income also went up to SEK 250.1 million from SEK 238 million, while income before tax increased to SEK 246.9 million from SEK 236.4 million.

Net income, in addition, expanded to SEK 234 million from SEK 224.1 million, which corresponded to SEK 1.69 per share, rising from last year’s SEK 1.62 in the same period.

Bengtsson, who began his new role with the firm in February, said that “Organic growth continues to be strong; this is the eighth consecutive quarter where growth in constant currency has exceeded market growth in our core markets.

“Betsson’s consumer brands are doing particularly well, with organic growth in constant currency of 21%, and sportsbook is growing, despite low historical margins, with organic growth of 27 per cent in constant currency. The underlying activity continues to be strong, with growth of 45% in active customers, which during the quarter was 538,077.

“The “old” Betsson has now been fully migrated to the shared technical platform, which further strengthens the possibilities for good growth.”