Tipbet Creates Bonus Offer for Newly-Registering Affiliates

Malta-based sports betting and casino solution Tipbet has presented a new 60% revenue share promotion which has been made available to newly-registering affiliates.

The offer is available to those who register before the 31st October, and is valid for three months until January 31st 2017. This offer complements the company’s vast array of marketing tools which help to increase commission for affiliate partners.

Initially launched in commemoration of the 2016 Berlin Affiliate Conference (BAC), for which Tipbet was the Registration Sponsor, this is a great opportunity to increase acquisition. Once again, the BAC was well-attended, and Tipbet was a hub of activity at Booth H50, with its impressive stand and first-class entertainment which included a bar and models.

In order to join forces with Tipbet, affiliates must go through a simple process through which they will be guided with the help of a dedicated affiliate manager.

This includes marketing tools such as custom-made banners which are made to specific requirements, and best practice for landing pages. Unbeatable software also allows for thorough analysis of the affiliate’s website which will be undertaken by the dedicated affiliate manager in order to perfect their strategy.

Tipbet also has several major sponsorship agreements with sports teams and organisations all across Europe.

Historical Bundesliga teams SV Werden Bremen and Fortuna Dusseldorf are merely a part of the impressive portfolio that also includes Gzira United FC, the AD Finem eSports team, and the easyCredit Basketball Bundesliga, among others.

The company’s wide sports offering is enhanced by a free live-streaming service available to customers, who can watch live events without needing to pay a deposit.

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Play’n Go Signs Multi-Year Landmark Agreement with Paf

Swedish slot supplier Play’n Go has officially signed a multi-year agreement with international gaming operator Paf.

The deal, which is understood to be for an initial three-year period, will see Play’n Go’s award-winning suite of mobile and desktop content become available to Paf’s customers for the first time, including award-winning premium titles such as Gemix, Grim Muerto, and Eye of the Kraken.

Paf has been around for around 50 years, and has grown to serve countries including Finland, Sweden, Estonia, Spain and Italy. Apart from its online gaming site, Paf also offers gaming entertainment in their casinos and on cruise ships. Its selection of games includes slots, lotteries, casino games, bingo, poker, and betting.

Commenting on the agreement, Paf’s Director of Games, Kim Johansson, said: “Play’n GO is well known across the industry for producing some of the best titles around, and we’re thrilled to be give our players the chance to share in the fun and excitement.”

Chief Executive Officer of Play’n Go, Johan Törnqvist, also commented: “We’re delighted to have signed an agreement with Paf, one of the most well-respected companies in the industry. Paf is known in the business for being in the forefront when it comes to responsible gaming, with all of their profit going to good causes.”

He went on to say that: “As a Scandinavian company at heart, we feel strongly that our suite of premium titles with industry leading performance will be music to the ears of Paf’s customers. We’re looking forward to working closely with Paf in the years to come, and are confident that this agreement is just the beginning of a long and fruitful relationship.”

Play’n Go will also be showcasing at SiGMA16 – Malta’s biggest upcoming gaming event of the year. If you’re interested in joining this iGaming summit in November where you can watch Play’n Go among the many other exhibitors, click here to register today.

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Betsson to Open Second Office in Malta for European Expansion

Stockholm-listed sports betting operator Betsson AB has officially confirmed that it will be opening a second office in Malta.

The new office will be named “Betsson E² Hub” and will be situated in the town of St Julian’s. It will house approximately 300 employees and will act as a support department for the operator’s growing European footprint.

When confirming the opening of the office in Malta, Betsson management stated that the E² Hub would house a mix of different departments. The operator will maintain its “centralised operations” within its “Experience Centre” which is situation in the town of Ta’ Xbiex, Malta.

Presently, the Betsson group employs around 1,900 employees, with strategic hubs based in Europe including Stockholm, Budapest, and London.

Commenting on the opening of the E² Hub, Chief HR Officer at Betsson Group, Taina Makkonen, said: “Betsson Group is experiencing strong growth, and as a result, we are continually looking to bolster our talent pool, hiring the brightest talent from across Europe.

“This expansion means we have simply outgrown the Betsson Experience Centre, the operational headquarters of Betsson in Malta, and as a result, will be expanding to a second building – the Betsson E² Hub – in St Julians.”

Betsson will also be showcasing during Malta’s biggest upcoming gaming event of the year – SiGMA16. If you’re interested in coming to watch Betsson along with the many other exhibitors at this iGaming summit in November, click here to register today.

Betfred and Stan James to Purchase 359 Ladbrokes and Coral Shops

A total of 359 shops belonging to Ladbrokes and Gala Coral are set to be sold to Betfred and Stan James in order to complete the merger between the two betting companies.

The final steps of the £2.7billion merger between Ladbrokes and Gala Coral have been cleared, with the pair having agreed to sell an amount of their shops to Betfred and Stan James.

The pair will be selling 359 shops to comply with the ruling of the Competition and Markets Authority (CMA), of which 322 will be purchased by Betfred for £55million, and 37 to go to Stan James for a cash consideration of £500,000, with the intention being that the £55.5million received will be used to repay debt.

Ladbrokes has confirmed that the 359 shops being sold generated fully costed EBITDA of £16.8 million in the year to 31st December 2015. The betting company is going to be selling a total of 185 shops, while Gala Coral is going to be letting go of 174 locations.

The CMA will be assessing the shop sales, with the merger to be completed upon its approval and the sale of one further shop.

Chief Executive of Ladbrokes, Jim Mullen, said of the matter: “The sale of these shops will clear the last significant hurdle to delivering on the merger with Coral and paves the way for our focus on completion and quickly delivering on the opportunities the merger offers.”

Ladbrokes will also be one of the exhibitors showcasing at Malta’s biggest upcoming gaming event, SiGMA16. If you’re interested in joining this great iGaming summit in November, click here to register today.

Unibet Confirms Launch of BetUp Instant by Commologic

Unibet, a Stockholm-listed European sports betting operator, has confirmed the launch of its latest product, BetUP Instant, with industry UX developers Commologic.

Unibet was the first ever industry operator to integrate Commologic’s BetUP product. The product allows its players to participate in instant pool-betting games predicting events within live football matches.

The BetUP Instant update will provide Unibet with up to 30 additional betting opportunities for every football match.

BetUP Instant acts as a micro-pool on the next BetUP question. This increases game turnover with a guaranteed and fixed profit margin for the operator.

The new instant bets allow BetUP to become an even more engaging game, giving players an enjoyable experience from kick-off to the final whistle.

Players can now join a BetUP Instant game without a ticket, and can still enjoy the product if they are behind on the core BetUP game or if they missed the start.

Head of Sports Betting at Unibet, Erik Bäcklund, commented on the integration of the BetUP Instant product: “Once again we are excited to be rolling out another great product from Commologic. BetUP Instant satisfies customer demand for an instant gaming experience within the longer engagement of the game.

“We have seen BetUP work well in parallel to our in-play product and we hope BetUP Instant should make the product stickier, increase revenues, and educate the mores casual customers to bet in-play.”

Tamir Berler, Commologic CEO, added on to Bäcklund’s statement, saying: “We are always trying to innovate the in-play experience for sports fans. BetUP Instant now allows for a fan engagement experience at any time of the game.

“We are learning together with our partners and delighted they are backing the evolutions of our products. We are looking forward to rolling out more innovations together”.

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Kiggit Obtains UKGC License Approval and Plans UK Launch

Social betting app Kiggit has officially confirmed that it has been awarded a UK Gambling Commission remote operator license.

Within the coming months, the Copenhagen start-up will now move to launch its social pool betting app in the UK on both Android and iOS.

“A mix of Betfair’s Exchange and The Football Pools” – Kiggit describes itself as a hybrid betting product. Its app allows users to create bet slips and participate in daily and weekly pools and even bet against a group of friends.

Kiggit CEO and founder Jakob Hagemann commented: “Although the process has required a lot of work on documentation for the UK Gambling Commission, we now feel this has really paid off and that we have solid IP on our hands with the license.”

Obtaining a UKGC license, Kiggit management will move to fully integrate a real-money wagering and payment solution in its app. The app will be launched for customers in the UK following a beta testing period, with a view of engancing its upcoming release.
Commenting on the future ambitions for the start-up, Hagemann further added:

“We aim to position Kiggit as a leading social betting app, but also take a shot at the traditional pools providers. We simply believe our tech stack is ready and our Nordic focus on UX has what it takes to enter the highly competitive UK market. We aim for a deeper social integration, whereas more traditional operators consider it social to simply have a Facebook page.”

Canada rejects bill to regulate Sports Betting

This past Wednesday night in the Canadian parliament, the single-game sports wagering bill C-221 was shot down by a close vote of 156 to 133. The Canadian parliamentary attempt to regulate and decriminalise single-game sports betting for its citizens suffered a loss from the Liberal Party opposition.

Although the bill had the support of the Canadian liberal party, the New Democratic Paty (NDP), not everyone was convinced it should  be passed. Canadian Prime Minister Justin Trudeau who is a member of the liberal party spoke out against the bill earlier this year. The bill would have been introduced to the House’s Committee on Justice and Human Rights if it had been approved. However, it seems the visions of single-gaming sports wagering in the countries near future have been buried.

New Democratic Party MP Brian Masse introduced the bill arguing that the passing of the bill would have helped fight organised crime, create jobs and contribute to the provincial economies throughout Canada.

This decision he stated would severely affect the Canadian economy. “By defeating this legislation the Liberal Government just endorsed an unacceptable reality in the gaming sector in Canada. They are well aware of the massive revenue stream sports wagering is providing organised crime to fund human trafficking, the illegal drug and weapons trade, money laundering and tax evasion.”

Masse further pointed out this failure on the government to regulate sports betting prevented an upwards of $10 billion in black market revenue to transition itself to the legitimate and taxable market. He noted that most of the MPs that were in opposition to the bill had no plausible reason for blocking the bill.

He remarked as well that along with the Liberal Party being satisfied with the victory, a couple other groups were pleased along with them. “Tonight organised crime is celebrating and popping a cork. And the Americans are laughing straight at us.”



BetConstruct to Launch Optimal Odds Feed for EnergyBet UK

Multi-channel software development company BetConstruct has announced that it will be launching its optimal odds feed for new UK sports betting operator EnergyBet.

EnergyBet will enhance its sports betting offering, providing its customers with a comprehensive sports coverage of over 30,000 live markets, by utilising BetConstruct’s odds feed.

The sports betting operator’s management specified that the odds service was necessary to successfully launch in the saturated UK betting market, marking its betting services appealing to sophisticated UK consumers.

EnergyBet CEO Marcin Sapinski commented on the partnership, saying: “No matter what sports you are into, and no matter what time of year, our customers will find a vibrant and exciting offering, with lots of special bets, bonuses and exclusive EnergyBet promotions.”

“We are looking forward to offering customers one of the most extensive ranges of sports, and our partnership with BetConstruct will allow us to provide this, in a reliable and dynamic way.”

BetConstruct CEO Vahe Baloulian added: “We are pleased to provide Odds Feed to EnergyBet that operates in one of the most important gaming and betting markets – the United Kingdom.”

“I think that their desire not to be an ordinary sportsbook coupled with the Odds Feed Service from BetConstruct will prove to be very successful.”

BetConstruct and Energy Casino will also be showcasing at Malta’s biggest upcoming gaming event in November, SiGMA16. If you are interested in joining and watching them along with the other exhibitors at this iGaming summit, click here to register today.

Tipbet adopts FIFA Early Warning System reinforcing monitoring

Tipbet (, the European sports betting operator is proud to announce that they have signed an agreement with FIFA’s Early Warning System (EWS) making them the latest industry organisation to do so, strengthening their monitoring capabilities.

With the intention of protecting the integrity of football in addition to promoting fair play and tamper free football, FIFA implemented the Early Warning System (EWS) in order to prevent match fixing.

To reach this target, collaboration between EWS, the highest possible number of global and local betting operators such as Tipbet, associations and service providers in the betting industry is reached. Tipbet is pleased to contribute to EWS purpose and to be part of this partnership.

Tipbet administration said that they plan to support the integrity of sporting events and the acknowledgement of unusual betting patterns will be a fundamental contribution in the prevention and detection of any attempted match fixing.

With the use of EWS, Tipbet agrees to notify FIFA officials of any suspicious or irregular, unexplainable betting activity during normal day to day business transactions that might possibly indicate probable manipulations of football games.

General Manager of Tipbet, Bahadir Malkoc commented: “We are proud to be of support to FIFA, and to contribute in their efforts to safeguard the integrity of football tournaments and at the same time, strengthening the soundness of our betting systems and services offered.”


Gamevy’s Innovative Skill and Strategic Games Now Live with Betsson

Award-winning supplier and operator Gamevy has announced that its content has officially been launched with leading Swedish gambling operator Betsson AB.

When speaking about the launch, Gamevy Marketing Director and co-founder Helen Walton said: “Betsson’s renowned for offering unusual and engaging content to their customers. So we approached them early and were delighted by their response to the games! We are confident that this will be an exciting partnership, and we have great plans for the future.”

Gamevy’s content has been delivering excellent results with lottery and sportsbook players in Germany, Austria, Sweden and Russia. Acting as an innovative conversion path to the games and casino tab, the games appeal to a softer player base and to younger customers.

The London-based supplier and operator is still fairly new to the industry and is inspired to offer instant wins where players can push their luck, show their skills, and get the chance to win a life-changing jackpot. Their games are live across Europe, proving special popularity with a broad demographic of players.

Betsson AB offers a number of online gambling products such as casino, poker, bingo, sports betting and scratch cards.

The gambling operator will also be one of the exhibitors showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you are interested in joining this iGaming summit in November, click here to register today.