Yancy Naughton

Yancy Naughton has been in multi-channel advertising for over 20 years, dating back to his founding of NSRS of PA, a software and print based school reporting service founded in 1992. He also was the founder and editor of Golfer Magazines and Services, a golf advertising and travel firm anchored by two print publications, The Scottsdale/ Phoenix Area Golfer and The Southwest Golfer.

In 2003 he founded Definite Article Publications and worked as a consultant, restructuring the sales strategies of established companies such as The Real Estate Book, Moose International and DFS. In 2009, he expanded Definite Article Publications to Europe with the opening of a location in Prague, Czech Republic. Subsequently he participated in the successful launches of two Direct Navigation traffic platforms, Elephant Traffic and ZeroPark.

It was during these tenures that he saw the viability of applying the bidding model to multiple channels of traffic as a vehicle for optimization, and was inspired to launch and as true Multi Channel Traffic Platforms.