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Ladbrokes, Coral and Betfred Offer Bets into HKJC Pools

Following an agreement between Hong Kong Jockey Club (HKJC) and the UK Tote, Ladbrokes, Coral and Betfred customers in the UK will now be able to place bets on the pari-mutuel pools in Hong Kong.

The operators will accept bets both online and in betting shops for the tote pools, although fixed-odds betting will not be available. The live broadcasts will be distributed by SIS.

HKJC’s Executive Director Richard Cheung commented: “Given its tremendous legacy in the sport of horseracing, it is a great pleasure to welcome the UK to our expanding list of co-mingling jurisdictions.

“While we are certain that UK racing fans will be attracted to the world-class racing, especially with our Longines Hong Kong International Races looming on Sunday, December 11, our midweek racing, often at Happy Valley, is a perfect midday option for customers.”

The HKJC anticipates making more agreements with UK operators within the coming months. Commenting on this, the co-mingling director George Irvine said: “A high street presence is a must in the UK market, and this agreement will enable some of the world’s finest racing fans to participate in the excitement of Hong Kong’s competitive racing.

“This deal ensures Hong Kong racing will be available in thousands of retail betting outlets, while future agreements we are finalising will enable delivery direct to millions of UK households. Meanwhile, the placement of Hong Kong race cards in the Racing Post will reliably inform punters in a familiar style.”

Ladbrokes is also currently showcasing at Malta’s biggest gaming event of the year – SiGMA16. If you’re interested in joining us this week till this Saturday 19th November, click here to register now.

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Betsson AB Seeks SEK Bond for Increased Corporate Acquisitions

Stockholm-listed European sports betting operator Betsson AB has published a short market update, confirming that it has issued a mandate to Nordic investment banks, DNB Markets and Swedbank, in order to “arrange fixed income investor meetings starting 14 November 2016”.

The betting operator is seeking to secure a three-year bond issue, from which the proceeds will be used to facilitate Betsson’s ongoing acquisition strategy, its refinancing debt, and general corporate purposes.

Betsson AB CEO and President, Ulrik Bengtsson, commented on the update, saying: “Betsson has a clear acquisition strategy and we constantly review opportunities that could materialise in the short or medium-term. The planned bond issue creates increased financial flexibility for Betsson to continue to be active in the consolidation of the gaming sector.”

Betsson continues its strategy of focusing its growth via acquisition in related markets. The operator’s recent acquisitions include TonyBet’s Lithuanian sports betting asset for a total consideration of €4 million, for which the deal was completed in September 2016.

Following a hard second half in 2016, Betsson governance declared that the operator was back on track after experiencing a successful third quarter performance, recording an operating income of €24 million.

Last October, Betsson revealed a new brand refresh for its flagship division Betsson.com, launching the new tagline: “Anytime’s Playtime”

This week, Betsson is also exhibiting at Malta’s biggest iGaming summit of the year, SiGMA16. If you’re interested in joining us at this gaming summit this week from today till Saturday 19th, click here to register.

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Cherry iGaming Subsidiary Obtains UK Gaming Licence

Cherry iGaming subsidiary PlayCherry Ltd has been granted a local UK gaming licence for gaming operators from the Gambling Commission.

The company will initially use this licence for CherryCasino.com as its flagship brand, which can now officially be launched in the UK.

Recently relaunched white-label gaming website EuroSlots will also be rolled out shortly after. Meanwhile, iGaming brand Sunmaker, which has always been popular with international players, will be the third one launched into the UK gaming market.

This latest announcement comes as part of Cherry iGaming’s strategy to expand into new regulated jurisdictions. The operator will use its brands to reap the benefits from the UK market, which is known to be one of the largest regulated markets across the globe.

CEO at Cherry iGaming, Jonas Wåhlander, commented on the announcement, saying: “This is an additional step in the evolvement of Cherry iGaming. Through a wide offering we will have a brand for every key customer segment in the UK market, encompassing all types of products to engage with them.”

He went on to say that: “With the current presence and insight we have, combined with ComeOn’s experience, we expect a positive entry into the market and are excited about the potential of this very important market.”

This gaming licence covers both casino and sports betting, and allows the company to engage the entire UK market. Cherry iGaming also holds gaming licences in Malta, Curacao, and Schleswig-Holstein.

Cherry will also be showcasing among many other great exhibitors at SiGMA16 – Malta’s biggest iGaming event of the year. If you’re interested in joining us this week between the 16th and 19th, click here to register.

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iSoftBet Forms Partnership with Amatic Industries

Leading online and mobile casino games provider iSoftBet has announced a new partnership with another software vendor; Amatic Industries GmbH.

iSoftBet’s Game Aggregation Platform – GAP – will now be able to offer content to its operators from Amatic Industries as part of its diverse games portfolio.

Well known for its complete Multi Game Solution, Amatic Industries is a family-owned business that has been successfully operating within the international gambling market as a designer, manufacturer, and distributor of casino games for two decades.

Head of Business Development for iSoftBet, Michael Probert, commented on the partnership, saying: “iSoftBet Game Aggregation Platform (GAP) has evolved impressively over the past year and holds many distinct features, such as being able to provide fresh and well-performing content continuously. Amatic has an in-depth understanding of player needs in every country, and so partnering with them will surely give iSoftBet an edge over others.”

Amatic’s Tatjana Bauer-Engstberger also commented: “We are thrilled that our games will now be available for online play on iSoftBet’s Game Aggregation Platform (GAP). Our belief and strategy has always been that proven land-based games will set the hallmark for success in online gaming, and we are sure that iSoftBet players will enjoy our content produced with this unique approach.”

iSoftBet’s Game Aggregation Platform is an advanced platform that provides operators with a library of third-party games which are sourced from over 20 software developers and can be accessed through a single, seamless integration.

iSoftBet will also be showcasing at this week’s iGaming summit, SiGMA16 – Malta’s biggest gaming event of the year. If you’re interested in joining us this week between the 16th and 19th, click here to register.

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LeoVegas Publishes Strong Third Quarter Results

Swedish mobile gaming company and online casino provider LeoVegas has announced its third quarter report ending 30th September, posting its highest ever revenue so far of €39.7 million, up 76% year-on-year.

The Nasdaq First North-listed company reported EBIDTA of €9.8 million – a margin of 25% – attributed to reducing its marketing-to-revenue ratio from 60% to 36% over the quarter, as planned in the company’s second quarter report earlier in the year.

With deposits from customers reaching €39.7 million – an increase of 87% compared to the 23% in the second quarter – the growth is considered to be entirely organic.

Gross profit for the third quarter increased to €31.1 million, corresponding to a gross margin of 78.3%.

Announcing its long-term goals, LeoVegas said that it is determined to reach €300 million in revenue by 2018. The operator also wants to achieve an EBIDTA margin of 15% within the same year.

LeoVegas CEO and Co-founder Gustaf Hagman commented: “The launches of LeoVegas Sport and LeoVegas Live Casino have laid the foundation for strong growth in new customers and gave us considerable momentum into the autumn and third quarter.”

LeoVegas will also be showcasing at Malta’s biggest upcoming gaming event of the year next week between the 16th and 19th of November. If you’re interested in joining SiGMA16, click here to register.

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BetConstruct Expands Asian Presence with New Office in Taiwan

Moving closer to its existing and future potential partners in Asia, award-winning software development company BetConstruct has opened a new office in Taichung, Taiwan.

The company has been working in the region for a few years already, and had targeted the opening of the new office as a part of its overall development plan within the Asian market.

The opening of the new office presents an ideal opportunity to satisfy BetConstruct’s long-term intention to expand its local presence, and the decision has been taken very seriously.

Head of BetConstruct regional office in Asia, Lichun Hsiao, explained: “We have comprehensive gaming products and services, 24/7 technical support and all-embracing marketing tools, which means our partners in the region will have all the necessary tools and assistance.”

He went on to say: “Our Asian office is dedicated to offering intuitive and localised services for partners in Asia. Such an approach will eliminate the language barrier and, most importantly, lead to fast and responsive support.”

BetConstruct will also be showcasing at Malta’s biggest upcoming gaming event this month – SiGMA16. If you’re interested in joining this iGaming event between the 16th and 19th of November, click here to register today!

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iSoftBet Reveals New Paranormal Activity Based Slot Game

Leading online game supplier iSoftBet is launching an all-new digital slot machine game based on Paramount Pictures’ Paranormal Activity.

Inviting players to experience shocks and chills, the game incorporates the same haunting themes that fans have come to expect from what is known to be one of the most horrific franchises of all time.

iSoftBet’s Paranormal Activity slot game comes with impressive visuals and spine-chilling sound effects, and is guaranteed to be the scariest slot you’ve ever played.

Nir Elbaz, Managing Director at iSoftBet, commented on the launching of the game, saying: “Branded games drive player popularity, as it gives fans a chance to interact with their favourite franchises in the form of a slot machine. We are excited to launch a branded game based on one of the most popular horror franchises in Hollywood.”

The Paranormal Activity game is a 5-reel, 3-row, blood-curdling slot game, featuring wilds, bonuses, free spins, and scatters for players to enjoy.

iSoftBet will also be showcasing at SiGMA16 – Malta’s biggest upcoming gaming event of the year. If you’re interested in joining us at this iGaming summit this month between the 16th and 19th, click here to register.

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Golden Race First to be Awarded Class 4 Licence by the MGA

Betting industry supplier Golden Race has become the first ever virtual sports developer to receive a Class 4 licence in Malta.

The innovative company received recognition from the Malta Gaming Authority (MGA) earlier this month following an extensive application process.

The award of this license is the latest development in Golden Race’s push to be the largest virtual sports provider for the regulated markets in the industry.

Golden Race CEO Martin Wachter commented: “We are extremely proud to be the first virtual company to receive a Maltese Class 4 licence, which allows all companies who work under the Maltese Gaming Regulations to take advantage of our product there.”

He went on to say that: “The process takes a lot of time and effort to ensure all of the stringent guidelines are adhered to, but at Golden Race we strive to provide exactly what customers need to be successful, regardless of their location and regulations. Now those operators who love our products can use them fully licensed – it’s win-win all around.”

The supplier’s games suite is used all across Europe, Africa, CIS countries, Latina America and Asia. Golden Race is the creator of the new revolutionary Real Fighting game – a global pioneer in pre-recorded video virtuals, and its 3D Virtual League product is one of the most commonly played in the world.

The MGA license is one of three recently obtained by the heavy-hitting company as it continues to expand across the globe.

Golden Race will also be showcasing at SiGMA16 – Malta’s biggest upcoming gaming event of the year. If you’re interested in coming to watch Golden Race along with our many other exhibitors this month between the 16th and 19th November, click here to register.

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Mr Green Enjoys Revenue and Customer Number Increase in Q3 Report

Online gambling company Mr Green has released its interim report for the third quarter, reporting an increase in total revenue of 14% to SEK 229.9m.

Detailing factors behind the rise, the online operator noted the impact of a “broadened product range, a growing number of customers, and a stronger market position outside the Nordic region.”

Revenue generated by mobile products during the July-September period contributed to 43.3% of the total.

Compared to the previous quarter, EBIDTA before non-recurring items dropped by 57.5% to SEK 17.4m.

Mr Green attributed this decline to higher local betting duties and increased marketing costs.

The number of active customers grew by 39% to 102,429, while customer deposits hit an all-time high, climbing by 21% to SEK 687.2m.

CEO Per Norman commented: “During the period we continued to work intensively on implementing our new business strategy, which we call Mr Green 2.0.

“The business strategy is built on five cornerstones: brand, user experience, product offering, geographical expansion and being the leading player in Green Gaming (responsible gaming).

He went on to say: “I am happy and proud of what our organisation has achieved in such a short space of time and look forward to our journey of change towards continued growth and increased profitability.”

Mr Green will also be showcasing at SiGMA16 – Malta’s biggest upcoming gaming event. If you’re interested in joining this iGaming summit in November, click here to register today.

Betfair Launches New TV Advertising Campaign ‘Ready?’

Betfair marketing has officially announced the launch of its new online casino TV advertising campaign – ‘Ready?’

The new campaign is the first TV casino advert by the company in more than two years. The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with the direction of Cole Pavious of Unit 9 Films.

When announcing the launch of the new advertising campaign, Betfair marketing stated that it wanted to highlight new features and games of its online and mobile casino products.

The ad features real casino footage, cut with fast-paced metaphorical imagery and once again uses the brand’s signature track; ‘Higher Ground’ by TNGHT. The spot features renowned drummer Frankie Tontoh, who has previously toured with George Michael and Amy Winehouse, to mention a few.

Commenting on the advertising campaign, Betfair’s Director of eGaming, Gavin Hamilton, said: “We’re thrilled to launch our new ‘Ready?’ casino advert which captures the anticipation of sport and gaming but also highlights the straightforward and easy casino experience Betfair has to offer across both mobile and desktop.

“This is the beginning of a new identity for Betfair’s gaming products and we’re looking forward to our customers seeing it come to life.”

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If you’re interested in joining SiGMA16 – Malta’s biggest upcoming gaming event of the year – click here to register today.