SiGMA: One Year On

Double the exhibitors. Double the delegates. Double the conferences. This pretty much sums up the feedback we had following last year’s baptism of SiGMA. We are truly humbled by the response and the good business this show has brought to many affiliates, operators and solution providers.

Despite mixed reactions, we took off last year with the idea of bringing the whole industry, from affiliates to C-Level executives, solution providers to operators, under one roof. We were often told to focus on one sector instead but we firmly believed that the three distinct pillars within the industry – solution providers, operators and affiliates – are coming closer together. Today’s affiliate, for instance, is fast becoming a successful operator within months, which is why we wanted a 360° iGaming showcase in Malta that reflected this trend.

There’s never a dull moment in this industry, not only in Malta, but worldwide, and the SiGMA show couldn’t take place at a more pertinent time, with so many mergers and acquisitions, emerging markets, shifts in regulatory goalposts and other revolutionary innovations. In view of this, we decided to go with more focused, shorter, conferences. At SiGMA15 each conference will only last half a day, giving delegates more time to hop from one stand to the other and network at the adjacent expo floor. From regulatory issues, to payments, anti-fraud, security, crypto currencies, affiliates, SEO and gamification – there is a topic to suit every delegate’s interest.

Finally, whereas last year we put most of our energy in filling up the expo floor with booths, this year we’re spending most of our time attracting the right crowd – the crème-de-la-crème of the industry. We’re inviting to Malta some of the best 30 affiliates in Europe, responsible for real heavy traffic, no expenses saved, to an all-inclusive VIP treat. This alone should make operators and their affiliate managers go wild! We’re also bringing some of the best speakers, including the likes of Ory Weihs (XLMEdia), Michael Finderup (PMG), Itai Zak (SBTech), Justin Franssen (Kalff Katz & Franssen), Bradley Wiskirchen (Clickbank), Johan Styren (LeoVegas), Erik Bergman (Catena), and others. We’re distributing this very copy of SiGMA Magaizne a month before the show kicks off to give any last minuters enough time to register for the show.

With some 300 gaming companies based in Malta and now also a yearly show like SiGMA; it should be relatively easy to understand why SiGMA and Malta should earn a spot in your busy calendars.


Joseph-Cuschieri“SiGMA is an excellent networking and knowledge sharing opportunity for local gaming operators, service providers and other industry players seeking to operate in or from Malta”.
Joseph Cuschieri, Executive Chairman MGA


rebecca-liggero-400-300It’s safe to say that this event exceeded expectations and delegates are looking forward to next year.”
Rebecca Liggero, Reporter CalvinAyre



“In a crowded calendar SiGMA was a personal choice for me to attend. Love the island, love the guys doing it. EveryMatrix is proud to be part of the inaugural SiGMA.”
Ebbe Groes, CEO EveryMatrix


johan-styren“As a fast growing gaming venture licensed in Malta we are happy to see a dedicated gaming conference established down here. We are looking forward to participating and exhibiting at SiGMA.”
Johan Styren, CEO LeoVegas


ory-weihs“SIGMA proved to be a great event, bringing together many important figures in the gaming world. We look forward to attend this year as well.”
Ory Weihs, Affiliate, CEO XLMedia


erik“Malta is an online gaming heaven. It surprises me that it took this long to get a great convention here. I’m really looking forward to attend I will bring a lot of the CatenaMedia team with me”
Erik Bergman, Affiliate, CatenaMedia


jonas“This is what I have been waiting for and finally SiGMA is here in Malta where most of the gaming companies are already located. I look forward to participate and to make new business”.
Jonas Cederholm, Affiliate, GameLounge

Santiago Asensi

Santiago Asensi is the Managing Partner of ASENSI and is an expert attorney in Gaming & Gambling Law. In 2003, Santiago is appointed General Counsel of Euro Gaming (acquired by NetPlay TV Plc). In 2006, Santiago founded ASENSI ABOGADOS, a boutique firm specialized in Gaming & Gambling Law.

Currently, Asensi represents most of the major operators and gaming services providers before the Spanish gaming authorities and is deeply involved in all the regulatory development carried out for this industry. Asensi provides legal advice to a large number of bookmakers, poker, casino, bingo and skill games operators (online and terrestrial), software providers, slot suppliers with interests located in Spain, Europe and Latin America as well as to gaming jurisdictions.

Asensi is General Member for Spain of the IMGL, member of IAGA and one of the European co-partner law firms of the portal

Santiago is included in the Global Gaming & Gambling section of the independent and leading publication Chambers Global. Asensi has been awarded this prestigious inclusion within “Band 1” from 2009 to 2013, being mentioned as “a pioneer” in his field, “an obvious go-to guy for gaming advice”  “has built a strong reputation over a number of years” and in the edition 2014, Santiago has been ranked as “Star Individual “He is able to make complex matters seem really quite simple.”

He is co-author of the Gaming Law Book (Editions 2012 / 2014) published by Thomson Reuters and of the Spanish Gambling Market Report for MECN (Editions 2007 / 2011). Frequent writer of articles about the Spanish gaming industry, he is also a regular speaker at the major International conferences on the Gaming sector. Likewise, he is the co-editor of the magazine “La Ley del Juego” published by IMGL.

Santiago speaks English and Spanish.

Lina Sennevall

Lina joined GamblingCompliance in 2012, and has since then specialised in reporting on European and African gambling markets. She has earned a reputation as one of the best reporters in the sector, and has spoken at a number of events in London. She graduated with a first class degree in journalism from Kingston University in 2012.

Lina will be a guest speaker at SiGMA15.

Third SiGMA arena tour this Thursday, 11hrs

On Thursday 8th October at 11:00hrs, for the third time this year, SiGMA is organising a tour of the freshly renovated InterContinental Arena for exhibitors interested in knowing more about logistics.

All the exhibitors and potential sponsors have a chance to experience and take a look at the venue and facilities. It will also be possible to discuss stand construction and other logistical matters with local suppliers of stands, printing and furniture. Interested participants are welcome to join this tour by RSVP at

Don Bush

Don Bush is an experienced Marketing leader who has worked in several management roles within the technology segment for more than 20 years, spanning hardware/software manufacturers and as a partner in two top technology marketing agencies. Known for leading several successful product launches and marketing programs for dozens of companies around the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser and co-authoring the seminar series, “Common Launch Disasters and How to Avoid Them.”

Don Bush works with online retailers, industry analysts, consultants, law enforcement and trade associations to determine best practices, trends in the market place and the latest threats to ecommerce businesses. He have been a regular speaker on fraud topics at several industry events in the U.S. and Europe including: Merchant Risk Council,,, MasterCard Academy of Risk, eTail and Internet Retailing conferences.

Don leads all Marketing, Media Relations and external communication efforts at Kount, which helps businesses boost sales by reducing fraud. The company protects some of the world’s best-known brands with an all-in-one fraud and risk management solution that functions completely behind the scenes and seamless to the customer, while providing comprehensive fraud protection.

Victor Lerenius

Victor Lerenius, CTO of Game Lounge, entered the iGaming sector from e-commerce giant CDON Group (now Qliro Group). His experience from working within a holding company keen on both organic and inorganic expansion has now contributed to the growth of Game Lounge which has more than doubled the number of employees in the last year alone.
Game Lounge is tackling the various challenges of being a major affiliate in a market that is experiencing increased competition and a growing number of takeovers and mergers very well. It has been shown that to successfully determine the true market value of competitors as well as the expected ROI of a takeover is key to growing for the company. Mr Lerenius has university degrees in business law, nanoscience and business administration, which joined with valuable experience enable him to facilitate the company in making the correct decisions.
Jonas Cederholm and Fredrik Langeland, the founders of Game Lounge, sold a majority of the shares in the company to Cherry AB in January this year. Since then Game Lounge has, together with the new owners, launched two new online casinos ( and This new concept for both Cherry and Game Lounge has proven very successful and has strengthened the partnership enabling the two to gain market shares in online casino and iGaming affiliation.

Nicholas Aquilina

Nicholas Aquilina is an Associate at Brandl & Talos Attorneys at Law in Vienna, Austria. Having studied law at the University of Vienna and graduated in 2013, he specializes in international gaming, gambling and entertainment law, European Union law, Social Gaming, Payment, E-Commerce and consumer protection.Nicholas provides regulatory, commercial, general corporate and transactional legal advice to various leading international online and land-based gaming companies on a regular basis, including one of Brandl & Talos’ key gaming clients, digital entertainment plc, which Nicholas has assisted in numerous licensing procedures across Europe and the US.This includes regular advice and representation of clients at European associations, before European Union institutions and in cases before the Court of Justice of the European Union. Nicholas also advises various online and e-commerce companies, particularly international online payment service providers.

Since joining Brandl & Talos in 2009, Nicholas has frequently contributed to numerous Austrian and international legal journals. He is regularly invited to speak at various international conferences in his specialist areas, including IMGL, IAGR, GREF, the iGaming Forum, DMX – Austria’s largest online marketing expo and conference, and IIR – Austria’s leading annual gambling conference.He contributed to a book on current legal questions regarding the commercial use of internet applications (“AktuelleRechtsfragen der Internetnutzung”, Facultas, Vienna 2011)and also contributed to the first volume published in Austria on the legal aspects of Bitcoin (“Bitcoin”, Edition Jan Sramek, Vienna 2014). Nicholas is the co-author of the internationally highly respected volume on legal and commercial aspects of social gaming, including an overview of legal provisions applicable to social games under national and supranational law, covering in more detail seven European jurisdictions, including Germany, the UK and Malta (“Social Gaming in Europe”,LexisNexis, Vienna 2013).

Chris Bonett

Dr Chris Bonett is a Maltese sports lawyer, currently serving as Vice President and Head of the Legal and Football Governance Department of the Malta Football Association.
Set up the Malta FA legal department in 2010, which department incorporates the player registration and TMS unit, the club licensing unit and the disciplinary unit.
Currently a member of the UEFA Control Ethics and Disciplinary Boday and a UEFA match delegate.
Regularly assists the Parliamentary Secretariat for Research and Innovation, Youth and Sport, and is in charge of the reform on the Commercialisation of Sports Facilities. Is also contributing on the drafting of the new National Sports Policy and represents the Government of Malta on the Council of Europe’s Enlarged Partial Agreement on Sport (EPAS).
A sports litigator, having successfully assisted numerous Maltese football clubs in front of the FIFA Dispute Resolution Chamber and the Court of Arbitration for Sport of Lausanne, Switzerland.
Specialised in the field of anti-maniupulation of sports competitions, he has obtained the degree of Master of Law in Sports Law at the De Montfort University of Leicester, United Kingdom, after authoring and defending a dissertation entitled ‘FIXing the Beautiful Game: A critical analysis on the legal, regulatory and investigative mechanisms to combat match-fixing in football’.
A member of the British Association for Sports and the Law (BASL) and lectures third-year Bachelor of Law degree students at the University of Malta in the study-unit entitled ‘International and EU Sports Law’.
Specialisations: Sports Employment Law, Media Rights and Intellectual Property, Sports Regulatory and Sports Integrity.

Corinne Gatt

Corinne Gatt obtained her Masters Degree in Computer and Communications Law from Queen Mary, University of London in 2010 after graduating Doctor of Laws in 2009.  Corinne has been working with the Lotteries and Gaming Authority since 2011, forming part of the legal department. She has been heavily involved in the regulation of online gaming and the drafting of legislation to ensure transparency within the Maltese sector and to safeguard players’ interest within a solid regulatory framework.   Corinne has been instrumental in a number of legal and regulatory initiatives including the recent setting up of the Responsible Gaming Foundation.

In February 2014, Corinne was appointed as the MGA’s EU & External Affairs Manager. In this capacity, Corinne oversees all EU and international arising matters and is the liaison between the MGA, the EU and other international institutions as well as foreign jurisdictions.

Maayan M. Dana

Maayan M. Dana, a seasoned e-commerce lawyer and entrepreneur has been involved in the online commerce industries for years. Prior to pursuing her legal career with Tal Ron, Drihem and Co., she has been with “Tadmor Levy (then Professor Yuval Levy & Co.) – one of Israel’s largest law firms, where she dealt with Israel’s largest payment institutions.

As a leading gaming attorney in Tal Ron, Drihem and Co., Law Firm, she is handling complex corporate matters, affiliate partnership programs, websites terms and conditions, and ongoing legal support for B2B platforms. Ms. Dana has been advising in recent years many of the leading operators and affiliates in the gaming, forex and binary options industries and shall discuss some of the topics which affiliates and operators need to be aware of.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?