Robin Reed

Startup romantic, and entrepreneur at heart.  Robin started with two empty hands in his early twenties. Founded Gaming Innovation Group (GIG) together with Frode Fagerli in 2008. These days, GIG is investing into startups and people within the iGaming industry. The mission is to create and obtain the most valuable knowledge in iGaming.

Currently holding office as the Managing Director in GIG and subsidiaries. They include affiliate marketing company Innovation Labs, and the operator Guts Gaming.

In January won the IGB Award: Best new affiliate program, after reaching MEUR1 in monthly revenues, within 6 months of launch, with no marketing budget. That might be some sort of record.

The affiliate business has been a consistent member of the prestigious EGR Power 50 Affiliate list over the last 5 years.

Robin Reed is at SIGMA to speak about his journey from being a player, to managing a company grossing eight digits annually, and the challenges of venturing from affiliation to the operator side of the business.

Morten Marcussen

Morten Marcussen is an entrepreneur and igaming industry specialist in the fields of affiliate marketing, SEM, SEO and social media.

Since 2010, Marcussen is the owner of Copenhagen based Power Media Group, lead generation and online sales company. He also holds the position of Managing Partner and COO at Matching Visions, affiliate network with headquarters in Malta.

Marcussen’s most recent venture is – a part of Slowplay ApS, which today operates Matching Visions with great success. The company built a system that facilitates managing the affiliate statistics, supporting the most common affiliate systems.


Daniel Greiller

Daniel has worked in banking and payments for over 11 years with positions across the payment industry in acquiring, payment gateways and card issuing.  His career has taken him from HSBC, to PayPoint, to American Express before joining Ethoca as EMEA Regional Sales Director in 2014.

In his role at Ethoca, Daniel is responsible for driving scale and growth in the UK and across Europe.  He works consultatively with merchants to understand their business and help them discover how Ethoca’s unparalleled card issuer and merchant network of confirmed fraud notifications stops fraud, reduces chargebacks and increases revenue.

Antonello Cuschieri

Antonello has been involved in the iGaming and eSecurity indusry for over 10 years. With a Bachelor of Science in Computing and Information Systems, together with a Masters Degree in Information Technology specialising in Information Security from the University of Liverpool, Antonello currently occupies the role of Fraud Project Manager at Greentube.

Before joining Greentube Antonello worked at Betfair where he initially led and managed the Fraud team and later was also responsible for the identification, implementation and up keeping of all fraud systems. Prior to that, Antonello had a key role at the Information Society Secretariat within the Ministry for Investment, Industry and IT where he held the role of Project Coordinator particularly responsible for nationwide eSecurity projects including the establishment of a National Trustmark aimed at highlighting business trustworthiness and subsequently improving the eCommerce sector in Malta.

Antonello is also a local councilor in his locality, Hamrun.


Santiago Asensi

Santiago Asensi is the Managing Partner of ASENSI and is an expert attorney in Gaming & Gambling Law. In 2003, Santiago is appointed General Counsel of Euro Gaming (acquired by NetPlay TV Plc). In 2006, Santiago founded ASENSI ABOGADOS, a boutique firm specialized in Gaming & Gambling Law.

Currently, Asensi represents most of the major operators and gaming services providers before the Spanish gaming authorities and is deeply involved in all the regulatory development carried out for this industry. Asensi provides legal advice to a large number of bookmakers, poker, casino, bingo and skill games operators (online and terrestrial), software providers, slot suppliers with interests located in Spain, Europe and Latin America as well as to gaming jurisdictions.

Asensi is General Member for Spain of the IMGL, member of IAGA and one of the European co-partner law firms of the portal

Santiago is included in the Global Gaming & Gambling section of the independent and leading publication Chambers Global. Asensi has been awarded this prestigious inclusion within “Band 1” from 2009 to 2013, being mentioned as “a pioneer” in his field, “an obvious go-to guy for gaming advice”  “has built a strong reputation over a number of years” and in the edition 2014, Santiago has been ranked as “Star Individual “He is able to make complex matters seem really quite simple.”

He is co-author of the Gaming Law Book (Editions 2012 / 2014) published by Thomson Reuters and of the Spanish Gambling Market Report for MECN (Editions 2007 / 2011). Frequent writer of articles about the Spanish gaming industry, he is also a regular speaker at the major International conferences on the Gaming sector. Likewise, he is the co-editor of the magazine “La Ley del Juego” published by IMGL.

Santiago speaks English and Spanish.

Lina Sennevall

Lina joined GamblingCompliance in 2012, and has since then specialised in reporting on European and African gambling markets. She has earned a reputation as one of the best reporters in the sector, and has spoken at a number of events in London. She graduated with a first class degree in journalism from Kingston University in 2012.

Lina will be a guest speaker at SiGMA15.

Don Bush

Don Bush is an experienced Marketing leader who has worked in several management roles within the technology segment for more than 20 years, spanning hardware/software manufacturers and as a partner in two top technology marketing agencies. Known for leading several successful product launches and marketing programs for dozens of companies around the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser and co-authoring the seminar series, “Common Launch Disasters and How to Avoid Them.”

Don Bush works with online retailers, industry analysts, consultants, law enforcement and trade associations to determine best practices, trends in the market place and the latest threats to ecommerce businesses. He have been a regular speaker on fraud topics at several industry events in the U.S. and Europe including: Merchant Risk Council,,, MasterCard Academy of Risk, eTail and Internet Retailing conferences.

Don leads all Marketing, Media Relations and external communication efforts at Kount, which helps businesses boost sales by reducing fraud. The company protects some of the world’s best-known brands with an all-in-one fraud and risk management solution that functions completely behind the scenes and seamless to the customer, while providing comprehensive fraud protection.

Victor Lerenius

Victor Lerenius, CTO of Game Lounge, entered the iGaming sector from e-commerce giant CDON Group (now Qliro Group). His experience from working within a holding company keen on both organic and inorganic expansion has now contributed to the growth of Game Lounge which has more than doubled the number of employees in the last year alone.
Game Lounge is tackling the various challenges of being a major affiliate in a market that is experiencing increased competition and a growing number of takeovers and mergers very well. It has been shown that to successfully determine the true market value of competitors as well as the expected ROI of a takeover is key to growing for the company. Mr Lerenius has university degrees in business law, nanoscience and business administration, which joined with valuable experience enable him to facilitate the company in making the correct decisions.
Jonas Cederholm and Fredrik Langeland, the founders of Game Lounge, sold a majority of the shares in the company to Cherry AB in January this year. Since then Game Lounge has, together with the new owners, launched two new online casinos ( and This new concept for both Cherry and Game Lounge has proven very successful and has strengthened the partnership enabling the two to gain market shares in online casino and iGaming affiliation.

Mark Busuttil

Mark Busuttil is a producer at Casumo and will be speaking at SiGMA15 during the Gamification Conference on the 5th November, 2015 in Malta.

Lennart Gillberg

Lennart Gillberg is a serial entrepreneur and has been working with advertising and marketing since 1983. He started his first advertising agency in 1985. At the end of 1998 he was one of the founders of Netgiro AB, a global payment service provider, and was the CEO between 1998 and 2006.

In the beginning 80% of the Netgiro’s customers came from the betting and gaming industry. Netgiro was sold to Digital River in 2008. Since then he has been involved in several start ups. In 2010 Gillberg was one of the founders of Spiffx, an alternative betting exchange, and today he is still on the executive board.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?