SBTech Breaks New Ground in Live Betting with Pulse

Acclaimed provider unveils latest in-play release at ICE 2018

Leading sports betting solutions provider SBTech has released Pulse, an innovation in live betting that is expected to shake up the sector considerably.

Speaking just after the unveiling, Ian Bradley, SBTech Chief Product Officer, commented, “Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts. They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end!”

Inspired by principles of gamification, Pulse (patent pending) is designed to offer an entirely fresh in-play experience, reaching better levels of engagement and brand loyalty across the global SBTech operator network.

Pulse puts the player at the heart of the action, enabling bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.

Pulse was unveiled to betting and gaming industry executives on Tuesday afternoon, at the SBTech Stand S3-110 during the opening day of ICE 2018.

Having been known for innovation in live betting for many years with features such as Fast Markets, Partial Cash Out and most recently Add2Bet and Action Betting, SBTech has now raised the in-play bar with the emphatic rollout of Pulse, the new centrepiece of its premium sportsbook offering.

The company once again won Best Sportsbook Supplier and Best Live Betting provider at the leading industry awards ceremonies in 2017, and entered key partnerships with a host of tier 1 operators. It also launched in a number of newly-regulated markets, and SBTech now looks to leverage Pulse to achieve even greater success for its international partners.

Find a link to the new launch here.


INTRALOT Purchases Remaining 65% of Bit8

The INTRALOT Group signed a Share Purchase Agreement with INTRALOT Global Holdings BV, to purchase the remaining 65% of Bit8

The INTRALOT Group has already invested in the Malta-based company in 2015. Bit8 is an established company within the gaming industry and well-known for its award winning gaming platforms, which have been tested by the market. Additionally to that, the company owns a large portfolio of international customers and provides hosted and stand-alone solutions.

To develop INTRALOT’s new platform for Customer Relationship Management (CRM), PULSE, the strategic teams of the respective companies have been working together closely. There will be two versions available, one for the Players and one for the Retailers, which work together seamlessly to extend the value delivered to Players and Operators.

Antonios Kerastaris INTRALOT’s GROUP CEO stated: “I am very excited to complete the acquisition of Bit8 by INTRALOT at the end of a two-year joint product development partnership that has secured for INTRALOT, among other benefits, PULSE, a world-class CRM system.

 PULSE has become a major pillar of our Digital Transformation strategy for Lottery Modernization and a strategic asset in our product portfolio. Bit8 today becomes a full member of the INTRALOT family, carrying enormous promise for future growth and product development by playing an important role in the successful deployment of our “All About the Player“ product design strategy.”

Angelo Dalli, Founder of Bit 8, will still stay in the Board of Directors at Bit8. He will be providing strategic advice for further development, thus he stated: “I am thrilled for the success of our cooperation with INTRALOT and today’s development that promises to bring a new cycle of growth, portfolio enhancement, and international recognition for Bit8. Like every Founder who has worked hard for the creation of a successful company I am proud about the company’s evolution and look forward to our future cooperation to reach new targets.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

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