Betclic enters betting partnership with Vitória FC in Portugal

French bookmakers Betclic has expanded their presence in the recently regulated Portuguese online gambling market by entering a partnership with Vitória FC.

Betclic Everest Group will now become the Official Betting Partner for Victoria FC for the season 2016-17. This announcement of their first football partnership comes after the bookmaker gained an online gambling license in May.

The country’s gambling regulator ‘Regulação e Inspeção de Jogos do Turismo de Portugal’ made the bookmaker the first international bookmaker to be granted approval there.

The agreement with Vitória FC will see the Betclic brand receiving intensive coverage at the Estádio Salvador Venâncio da Costa during match days. The stadium has a capacity of ten thousand. Betclic will also offer the fans club-specific promotions and prizes including club player merchandise.

The Betclic governance stated that they aimed for a rapid growth and to establish themselves as a definite online market leader in the market, being the first to have gained entry into the regulated Portuguese market last May over other international competitors.

The bookmaker also announced how pleased they were to have secured their first Portuguese football partnership as they looked to expand their service outside their core market of France.

On the conclusion of the agreement John Chub, Country Manager Betclic Portugal had this to say: “We are delighted that Bwin is associated with Victory FC, a historical reference Portuguese football. Personally, I have to publicly express my satisfaction with this agreement, since it is the club of which I am associated there are already 29 years old and also, it gave me the first experience, ”

Fernando Oliveira, President of Victory FC also commented: “It is with great pleasure that we announce this partnership with Betclic, a company with great international reputation in the field of sports betting. In addition to the benefits it brings to the club, this agreement will also bring benefits to our fans, this, always with an eye to the users to play responsibly.”

BtoBet and NYX Gaming group announces partnership

BtoBet, the Malta-licenced supplier announces their partnership with the market leading supplier of end-to-end digital gaming solutions, NXY gaming group. The supplier will provide an integration of its sports betting platform to NYX Open Gaming System (NYX OGS).

BtoBet chief operating officer Kostandina Zafirovska said: “I firmly believe the combination of BtoBet’s technological platform with NYX Gaming Group’s high-quality digital games will perfectly fit players’ needs and expectations worldwide.”

Zafirovska continued: “The NYX OGS Casino solution works seamlessly with the business analysis solution included within the BtoBet platform. It provides real-time and accurate data analysis per customer in order for the operator to automatically segment the player base. Ultimately this allows for the delivery of the right product at the optimal time for every player, using the best performing games for specific promotional activities and more effective ad hoc marketing campaigns.”

NYX executive vice president of business development David Flynn commented in the new partnership saying: “This agreement with BtoBet represents a strong partnership and allows us to further expand into regulated markets. We are delighted to have a partner who can deliver extraordinary knowledge based on Artificial Intelligence and innovation, which we can apply to the gaming experience across our extensive range of desktop and mobile casino games via the OGS. Our design studios conceive ideas and concepts that deliver an exceptional experience to players and operators alike. Partnered with BtoBet’s omnichannel platform, we will elevate the ability of operators to attract, retain and increase the lifetime value of players. We look forward to working with the team at BtoBet and growing our respective businesses.”

iSoftBet enters partnership with Gamingtec

iSoftbet, the mobile and online casino games supplier has secured a strategic partnership with software provider Gamingtec.
These two companies will now be working together with iSoftBet providing its various HTML5 and Flash formats to software provider’s collection of casino partners.

The range of games to be provided will include original and branded games. Some titles they will be providing include ’24’ and ‘Platoon Wild’ and the newly launched slot Slammin’7s to name a few.

Gamingtec managing director Sapar Karyagdyyey spoke on the partnership saying: “iSoftBet is a great partner to enhance Gamingtec’s product portfolio; high-quality games from iSoftBet will undoubtedly increase our appeal to the B2B market, as well as providing new revenue streams for existing clients.”

Michael Probert, head of business development at iSoftBet, added: “We have a vast portfolio of games certified for regulated markets including Spain, Denmark, UK and Italy, and this deal with Gamingtec will help us increase our player base further.”

He ended by saying: “We’re very happy to have Gamingtec as one of our partners and look forward to working with them.”

BtoBet Signs Partnership with NairaBet for Expansion to African Market

Following sportsbook and gaming platform BtoBet’s actions to expand into the African market, the company is proud to announce that it has officially entered into a partnership with Nigerian online betting and gambling operator, NairaBet.

NairaBet, – The home of sports betting – is a leading in-play bookmaker that offers a wide range of betting opportunities on all sports, as well as virtual racing and games.

CEO of NairaBet, Akin Alabi, said of the partnership: “As a leading sports betting operator in the Nigerian market, we are always on the lookout for quality partners and products to ensure a great experience for our customers.

“One such partner is BtoBet, and we are looking forward to working with them.”

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry. The company uses technological intelligence as its main base for its products, and it offers unique, customisable, flexible, and secure cloud-based systems to deliver unprecedented capabilities to drive the sportsbook and iGaming business.

Also commenting on the partnership, BtoBet CEO Alessandro Fried added: “We are very proud to have NairaBet as a partner in Nigeria.

“The growing number of gamblers and the spread of mobile is indicating the need to adopt a suitable platform and fitting software to manage player data and gambling-related business anywhere, from land-based shops to mobile and online.

“I firmly believe BtoBet’s next-level omni-channel platform – B Neuron – will provide NairaBet with the greatest insight into players’ data and behaviour and will drive the company to increase revenues.”

BtoBet will also be showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you’re interested in joining this iGaming summit in November and watching BtoBet among the other exhibitors, click here to register today.

Betconstruct and Realistic Games enter content agreement

Realistic Games and BetConstruct has entered into a content distribution agreement where Realistic games will provide their range of slot and table games to the BetConstruct customers.

Included in the range of products will see Realistic’s roulette and blackjack games and slot titles like ‘Upside Down’, ‘6 Appeal’, ‘Super Graphics’, ‘The Fruit Factory’ and ‘fireworks’

BetConstruct chief executive Vahe Baloulian had this to say: “Just like BetConstruct, Realistic Games are passionate about what they do and that’s one of the main guarantors of success,”

BetConstruct chief executive Vahe Baloulian said that both Realistic Games and BetConstruct Games were equally passionate about their field and this contributed to being a main guarantor of success. He went on to say that he was confident their games would prove to be successful with their partners worldwide and that they looked forward to a long term cooperation.

Chief executive of Realistic Andy Harris added:

“We’re very pleased to have formed a partnership with BetConstruct whose sports betting and casino platform is in demand.”

“Their distribution in Eastern Europe, in particular, is very impressive and this will help us to showcase our games in new markets as we look to expand our geographical reach.”


NetRefer extends partnership with Paddy Power Betfair

NetRefer, the Malta-based industry affiliate marketing software provider has been providing their affiliate services to both Paddy Power and Betfair in the past and will continue the partnership with them after their new merger.

NetRefer has extended their long-running partnership with the newly merged, London-listed betting and gaming Paddy Power Betfair (PPB) to continue to provide their Unified Performance Marketing platform. The software provider latest technology platform delivers a complete unified view on the performance marketing system covering (CRM) Customer Relationship Management,  partner rewards, player tracking and publisher reporting tools.

NetRefer portfolio also includes providing affiliate software to Casumo, Lottoland, 32Red, Dafabet, Interwetten, Boylesports, Mr Green, ComeOn and Unibet to name a few.

Chief Operating Officer of NetRefer, Timothy Buttigieg was thrilled to have his firm secure and continue the partnership with both the Paddy Power and Betfair companies. He commented:

“Our long-term strategic partnership with Paddy Power Betfair reinforces our commitment to further embed ourselves with our clients, providing an outstanding service placing clients at the heart of everything that we do,”

iSoftBet and Tom Horn enters partnership agreement

Software developer Tom Horn Gaming has secured a deal with iSoftBet which will enable them to continue their expansion across the European gaming market. This agreement will see Tom Horn’s full range of mobile and online gaming casino integrated into the prominent mobile and online casino games supplier iSoftBet’s Game Aggregation Platform.

iSoftbet currently has on its network around 60 leading gaming operators and this now new addition of Tom Horn’s unique portfolio of casino games will boost the software developer’s reach across Europe. This is the second high-profile partnership for Tom Horn recently and in the next few days, they plan to introduce brand new video spots to main operators which will be powered by iSoftBet’s Game Aggregation Platform.

CEO of Tom Horn Gaming Ondrej Lapides commented on their latest deal saying “The partnership with iSoftBet is a key success for Tom Horn Gaming and we are extremely happy that they will be offering our full portfolio to some of the largest and most successful e-gaming operators. We’re excited to be working with them and believe that this agreement will lead us to additional partnerships and create opportunities to forge innovative relationships with new clients.”

Head of Business Development of iSoftBet Michael Probert explained how proud they were to have partnered up with Tom Horn Gaming, a renowned company for its tailor-made games for every market and their customised approach. He went on to say that they will have access to Tom Horn’s two new unique games ‘Don Juan’s Peppers’ and ‘Geisha’s Fan’s’, a brand new game that will be released at the end of September and available to their main operators. Multi-resolution, modern cross-platform casino games like these he said are extremely popular and he believes they are a great addition to their Game Aggregation Platform.

Tom Horn continues to expand its reach in 2016 with a landmark deal with Lithuania’s TOPsport only last month and now this new partnership with iSoftBet as well as other new collaborations that are due to be finalised later this year.


Ladbrokes announces their Ireland FAI Partnership

Ladbrokes announces they have entered into a betting partnership with the Football Association of Ireland (FAI) in an attempt to boost its coverage within Irish sports.
Ladbrokes, the FTSE-listed operator became FAI’s ‘Official Betting Partner’ by securing a two year deal with them.

The Ladbrokes brand promises to receive maximum exposure at all Republic of Ireland international soccer matches as well as all training sessions with this partnership.

Jackie Murphy, Director of Ladbrokes Ireland stated: “Ladbrokes Ireland has returned to a position of growth and we believe investing in Irish sport will support the upward trajectory of the business.Football is a favourite for our staff and customers alike.”

“We’re thrilled for our brand to be joined with such a high-quality partner in the FAI. We expect this deal to further strengthen our presence and growth in the market.”

The FAI’s chief executive, John Delaney also added how delighted he was to welcome on board Ladbrokes as a key commercial partner of the FAI. He went on to say how the wide range of high quality brands who see football as their preferred sport and who have invested in football reflects the strength of the game in Ireland.

Only this June Ladbrokes announced as well their agreement with the English FA to become their ‘Official Betting Partner’ This FAI partnership follows in those footsteps.

No financial terms were disclosed on this new deal between Ladbrokes and FAI


BetConstruct partners up with Hollywoodbets International

BetConstruct, popular developer of online gaming solutions has announced its partnership with the isle of Man based company Hollywoodbets International. Their main focus would be to popularize companies’ product on the African market.

This new affiliation, according to the clauses in the agreement will allow Hollywoodbets to benefit from BetConstruct’s wide-ranging platform of sports betting features. At the moment, sports players have up to 50 sportsbook features to wager on as well as a vast collection of live matches and pre-matched events.

This partnership will also allow BetConstruct to aid with attracting new customers to Hollywoodbets by giving them access to their diverse innovative technologies and administering their complete customer service.

Zorair Asadour, the director of the South African regional office of BetConstruct remarked on the new partnership saying that he regarded Hollywoodbets as a respected and well established company that can take pride in having achieved many goals during the year. He went on to state that BetConstruct highly favoured Hollywoodbets commitment to provide exceptional gambling experience to players and the Betconstruct team was eager to see players utilizing the platform.

Shelly Mclean, International Project Lead of Hollywoodbets stated that providing players with an incredible gambling experience and attentive customer support was the company’s top priority. He explained that Hollywoodbets was always a player-oriented company and having a partnership now with a company that shares their ethics was the best path to exceeding customers’ expectation.

BetConstruct latest accomplishments and partnerships also include adding Spigo developed games to its casino website at the end of July which are available in mobile and desktop versions.

Earlier in June, BetConstruct was given the chance to bolster its existence in the UK gambling market when the United Kingdom Gambling Commission awarded the company a combined remote operating license.

The company was also able to extend its presence on the Russian gambling Market when they signed an agreement with the Russian iGaming operator Fonbet.

Concerning Hollywoodbets, they are currently the leading brand in South Africa. It is known for being the first South African bookmaker to have developed a mobile and online gambling platform for that area of the country. They are currently looking for ways of solidifying their position on the market. With this in mind, the new partnership with BetConstruct is expected to make a substantial impact to the desired objective.

Playtech Officially Launches Sun Bets Live Casino Offering

Market leading software supplier Playtech has officially completed work on a comprehensive, business intelligence-enabled Casino and Live Casino offering for Sun Bets, a new UK online betting operator.

The Playtech Casino offering gives players of Sun Bets a variety of the best games from Playtech’s portfolio, including the hit series Age of the Gods™ and the forthcoming DC Comics and Warner Bros. titles such as Classic TV Series Batman, Green Lantern, and Superman I and II. The industry’s leading and best-performing progressive jackpot games will also be included, where players can spin to win fantastic prizes.

The casino offering launched simultaneously on the Sun Bets site where players are able to experience classic live table content.

Sun Bets is a partnership between News UK and Tabcorp Holdings, bringing together News UK’s vast customer base and market-leading assets and Tabcorp’s global wagering capabilities. Last November, Playtech announced that it had signed a 5-year contract with News UK to power its iconic Sun Bingo and Fabulous Bingo brands.

Playtech COO Shimon Akad said: “We’re delighted to be partnering with Tabcorp and extending our already strong, existing relationship with News UK. The fact that Sun Bets has launched our exclusive casino and live casino offerings is a great endorsement of our market-leading products and we look forward to working together to achieve fantastic results now and in the future.”

Also commenting on the partnership, Adam Rytenskild, COO of Keno and Gaming at Tabcorp said: “Playtech’s casino and live casino products have proven to be among the best performing in the industry for many years and we’re very excited to have a comprehensive selection of branded games for Sun Bets. We are excited about the size of the opportunity that Sun Bets presents and a first-class casino is a crucial part of what we’re offering customers.”