Leading provider of data-driven software to the regulated sports betting sector Betgenius and Italian gambling operator SkyBet.it have entered into an agreement in a move to boost player engagement and cut acquisition costs.
The partnership will offer a contextual advertising experience by working with SkyBet’s digital partner pay-television broadcaster Sky Sport Italia.
Based on the exact content they are viewing across the platform’s football coverage, visitors to the Sky Sport Italia website will for the first time receive relevant betting suggestions from SkyBet.it.
SkyBet.it Media and Partnership Manager Davide Magni stated: “At Sky Bet, we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”
Jack Davison, Managing Director at Betgenius added: “This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs. Highly targeted, relevant marketing is very much the future and we are excited to partner SkyBet.it to help grow its sportsbook with this service.”