888poker Signs the World’s Greatest Online Tournament Player

888poker yesterday announced that Chris Moorman, the best player in the history of online poker tournaments, has been newly signed as an ambassador for the brand.

With more than $13 million in winnings as well as a record breaking 25 triple crowns, it’s no surprise that he would be in demand to represent a prominent internet site such as 888poker.

Moorman, now easily found online under his new screen-name “888moorman”, spoke about the opportunity to join the site, saying: “My manager started speaking with an 888 representative and when she proposed the idea to me I was incredibly excited. 888 is doing big things and really is working hard to expand their reach in poker. Things like sponsoring the WSOP and the Super High Roller Bowl have shown they are committed to their growth of the brand and I can’t wait to see what they have coming up in the future.”

Back in February, as a member of the Global Poker League’s London Royals, Moorman topped a field of 777 entries to win the 888 Sunday Challenge for $18,840. Not only was this the score that put him above the celebrated $13 million mark in online tournament winnings, but it also marked his second largest score on the site; he had won the same event on 20th December 2015 for $19,720.

His biggest online cash ever was in 2011 when he finished third in the Full Tilt Poker Special $1,000 Monday event with $235,592; marking one of his four six-figure online scores.

The signing comes exactly one year after 888poker brought Dominik Nitsche on. Moorman is excited to join him, as well as the likes of Kara Scott, Sofia Lövgren, and former Brazilian World Cup star Denilson, as members of Team 888poker.

“They are all great players and ambassadors of the game,” Moorman said. “Also they all gave such a warm welcome to the team and I am excited to represent the site alongside them. Dominik is one of the best players in the world; to have won 3 bracelets at his age is an incredible achievement. I’ve known Kara for a long time and [she] does an incredible job presenting and is a great poker player as well.”

Moorman also revealed that he will start streaming some 888poker final tables on Twitch, which his many fans will surely follow.

888Poker will be showcasing at SiGMA16; Malta’s biggest upcoming gaming event of the year. If you would like to come and see 888Poker along with other exhibitors at this iGaming summit in November, click here to register.

David Nordberg joins Mr Green as Chief Marketing Officer

Online casino Mr Green today announced that both David Nordberg and Oskar Mühlbach have joined the team.

David Nordberg, who has previously worked with digital gaming companies such as Electronic Arts and King, has been appointed as Chief Marketing Officer (CMO). At Electronic Arts, Nordberg started and headed EA Play4Free Publishing, whilst at King he held the role of Chief Performance Officer.

Commenting on the appointment, Nordberg said: “We’re at the dawn of a new era where the boundaries between real money and free-to-play games are rapidly broken down and merged into a hybrid business model. Gaming companies are forced to think outside the box and look for new innovative ways to market and promote themselves.

“We already know brand values and customer sentiment matter so much more than big TV advertising campaigns. It’s in this context I’m joining one of the strongest brands in the industry. I’m excited and proud to start a new journey together with a management team which has a vision set on changing the gaming industry forever.”

Oskar Mühlbach has been appointed as Mr Green’s new Chief Operating Officer (COO). As a hugely successful entrepreneur, Mühlbach has been involved with several successful start-ups with the most recent being Footway.

“I am thrilled and honoured to get the chance to join Mr Green in these exciting times for the industry” commented Mühlbach. “The company has a successful track record of growth and most importantly a fantastic team ready to take the Mr Green customer experience to the next level.”

Commenting on what has been an exciting day for the company, Bo Wänghammar, Mr Green CEO, said: “I am very pleased to see that Mr Green is able to attract top talent. David and Oskar will bring broad experience and great value to central areas we see as key for our future growth.”

LVbet Online Casino Goes Live

LVbet, the Malta-based gambling operator, today announced the launch of its first online casino.

To celebrate, the team at LVbet is offering new players a staggering 100% bonus up to €150.

Games include some familiar favourites including Starburst, Guns n’ Roses and Mega Moolah, however it also includes popular TV and movie themed games such as South Park, HellBoy and Aliens.

The LVbet online casino, offers players some attractive rewards. From the moment new player’s sign up, they will benefit from LV points. Each point is equal to €1 and once players are ready to turn points into cash, they simply press the button “Change” and the money is immediately available in their LV Wallet.

Commenting on the launch, Marcin Sapinski, a representative for the startup gambling company, said that they are extremely excited to be introducing the new casino to the online gambling market. Mr. Sapinski further noted that they want to make their players feel special and to know that they matter to the online gaming brand.

Apart from expanding its portfolio of product offering, the brand also promised to continue featuring attractive promotions that would “get the adrenalin pumping” and would help it attract the attention of more and more players. is a fully licensed casino and regular online casino players will recognise many of the games on offer which are created by some of the best game providers like Microgaming, Net Entertainment, Thunderkick and Wazdan.

Betsson launches Felt table games

Specialist Table Game supplier Felt Ltd, has partnered up with gaming giant Betsson to launch a number of its world famous proprietary games.

For the first time, sites such as,, and, will feature up to eleven of the most popular land-based table games.

The portfolio consists of seven blackjack side bet games, including Perfect Pairs, 21+3 and Lucky Lucky; three poker variants, and Felt’s Double Ball Roulette. All of the games have enjoyed great success in U.S. and Canadian casinos.

According to Felt’s CEO, John Parsonage, the deal had been driven by an increasing demand for stimulating table games that provide multiple betting features and big win opportunities.

“We’re delighted to launch our initial suite of 11 games with Betsson, who are among the most innovative online operators in the sportsbook and casino market” said Parsonage.

“Their strong table games user base, and desire to provide their customers with unique content makes them a perfect fit for us.

“These games are proven performers in the highly-competitive and challenging bricks and mortar environment and we’re certain that they will be a big hit for Betsson on mobile and desktop devices.”

With player experience at the very heart of Felt’s ethic, the company is wholly devoted to providing players with the ultimate table game formats, designed with authentic real-life casino attributes and a modern, clean, and functional presentation.

Pariplay Integrates Gaming Content with BetConstruct

Pairplay has announced a new content partnership with UK-based developer and provider of online and land-based gaming solutions, BetConstruct.

The partnership will see Pairplay integrate its entire portfolio of online slots, instant win, scratch cards and bingo games with BetConstruct’s Casino Suite Software solution.

Since launching in 2010, Pairplay has developed more than 100 state-of-the-art titles that include branded online slots, further highlighting how the company’s in-house game development studio has been a key element in the company’s business model.

In addition to branded content, Pariplay has also developed a wide range of unique classic slots and video slots. Among the titles developed by Pariplay in-house are Las Cucas Locas, Fish And Chips, Red Hot Chilli Chips, and Tokyo Nights.

Pariplay’s real-money online casino games are complemented by the company’s extensive selection of instant win, scratch card and bingo games. These include instant win titles Asteroids, Tiki Madness, and Arctic Madness, scratch card games Zodiac Fortune, and The Alchemist as well as bingo and keno titles Super Keno, and Poker Dice.

By integrating with BetConstruct, who provides over 2,000 different casino games to operators, Pairplay will join games developed by other top-tier developers such as NetEnt, Microgaming, iSoftbet, NYX Gaming Group and Playson as well as BetConstruct’s own studio.

Commenting on the partnership Adrian Bailey, General Manager at Pariplay Ltd said:

“We’re excited to announce a partnership that marks an important step in our strategy to distribute our gaming content to top-tier hubs. Our integration with the BetConstruct Casino Suite Software will further expand our cutting-edge games and the wider Pariplay brand into new and existing markets.”

BetConstruct CEO Vahe Baloulian adds:

“Having Pariplay as our content partner and adding their unique branded and own studio games with a distinctive feel and highly entertaining play patterns is in line with keeping our promise to provide the variety of best games to our operating partners.”

Yggdrasil to launch slots with six new brands

Yggdrasil_2Malta-based online and mobile casino games provider Yggdrasil Gaming, has announced its cooperation with six new brands.

Yggdrasil’s slots will now be available through BetClic, Expekt and Monte Carlo Casino of BetClic Everest Group, as well as Casino Heroes, Sunmaker and Kaboo.

All brands now benefit from the supplier’s porfolio of 12 video slots, Infinite API for gamification, and the recently released “Boost,” a collection of promotional tools that includes the unique ‘Super Free Spins’ and in-game tournaments and raffles.

CEO of Yggdrasil Gaming, Fredrik Elmqvist, said: “Our games are a massive hit with both our customers and their players alike, which is why Yggdrasil has been able to sign so many significant deals.” 

“Our iSENSE 2.0 framework enables us to design games which are attractive, have maximum playability and enhance the platforms of our customers. The recent launch of Boost has taken our focus on gamification to the next level and we’re very proud to be live with so many of these leading operators.”

“It’s been a tremendous year, but we’re looking ahead to 2016 and are determined to continue this strong growth”, Elmqvist added.



Danish online casino market continues to grow in Q2

According to Spillemyndigheden, official regulatory body of gambling in Denmark, the country’s online casino market boosts its growth during Q2. It is a continuation of an excellent outcome which took place in the first quarter of 2015.

In the second quarter of 2015, the revenue of online casino licencees in Denmark accounted for DDK335 million (€44.9 million). Comparing to the same period of the previous year, it is an increase of DDK 65 million, which results in a significant growth rate of 24%.

The whole gambling market, including land-based ventures, achieved revenue up 11% to DKK805 million. It is partially due to the expansion of gaming machine industry, which rose from DDK395 million in Q2 2014 to DDK415 million in Q2 2015.

A lot of SiGMA15 exhibitors operate on the Scandinavian market – it is then a great opportunity to learn about gaming in these countries. Don’t miss it and apply for SiGMA15 here.

William Hill – Paddy Power merger in the making?

There are rumors that stockbroker Numis has claimed that bookmakers William Hill and Paddy Power should consider a merger,although other iGaming specialists are doubtful that the combination could work.

In an investment note, Numis said that a mixed operation would have annual earnings of about £600 million, and would dominate the UK and Australian online gambling market. Numis believes that this would create a much more attractive investment that wither company alone, as well as from a strategic perspective the enlarged business would be better positioned to compete in the UK and Australia specifically, while taking the best from each organisation would result in a business with outstanding technology and marketing. The stockbroker was also caught stating that a merger would help offset the negative impact of regulatory change for both companies.

The share prices of William Hill and Paddy Power rose slightly on the London Stock Exchange, while that of rival Ladbrokes dipped marginally, but the suggested merger would almost certainly face a challenge by competition authorities.

Mr. Green executive steps down

The Scandinavian online casino operator Mr. Green has recently confirmed that its largest shareholder, Mr. Hans Fajerson,  has stepped down from the board of directors. Aside from his duties on the board, the former board member acted as an executive at a number of property companies & served as a member of the audit committee for Green Gaming Group.

A Mr. Green representative stated that the change is with immediate effect due to time constraints. The iGaming operator is has a class 1 on 4 licence with the Lotteries and Gaming Authority in Malta, and representatives of the company have confirmed that this will not affect operations in any way. Mr. Fajerson will continue to be the largest shareholder of Mr. Green & Co with 20.2% of the total votes.

Whether another executive will be appointed  is not yet officially stated by company reps.

The Malta licensed company has its registered office in central Sliema.