Bet365 introduces new ‘Edit Bet’ feature

In a move to boost their market choices, Bet365, the independent online bookmaker has launched a new feature in their system called the ‘Edit Bet’ function. This will enable customers to ‘add, swap and remove selections’ from their wagers during both in-play and pre-match markets.

Once the ‘Cash-Out’ is live, the Edit Bet feature will be visible within the bookmaker’s betslip functionality. This will allow Bet365 customers the option to change their bets as they choose.

Bet365 announced that this new Edit Bet feature can be used strategically by customers to ‘swap or enhance selections’ for single wages as well as ‘unsettle straight accumulators’. All of this can be done before matches have started or even while they are in play.

Customers that take advantage of the Edit Bet feature will receive a new betslip to the value of Bet365’s Cash-Out price upon activation which will reflect live market/game odds.

This new feature has been released within their sports betting product as they continue to focus on in-house developments in an attempt to distinguish themselves in the crowded online betting market.

NetEnt Games Go Live with National Lottery Bulgaria

Leading online gaming solutions provider NetEnt has announced that its award-winning games are now live and available with National Lottery Bulgaria – the largest gaming operator in the country – marking yet another regulated market entry in Europe for NetEnt.

National Lottery Bulgaria has a strong position in the land-based gambling market, specifically within scratch-cards – the most common type of game in Bulgaria. Following a recent re-regulation in the country, the operator has now introduced an online casino offering for the first time, having NetEnt as exclusive partner.

Chief of European Market Operations and MD of NetEnt Malta Ltd., Enrico Bradamante, commented saying: “Expansion on regulated markets is an important part of our growth strategy and I am very pleased that our popular online games are now live and available in Bulgaria. We look forward to supporting National Lottery Bulgaria in growing their online casino business and I am convinced that their players will enjoy our entertaining premium games.”

Also commenting, National Lottery Bulgaria CEO, Milen Ganev, said: “As a market leader in Bulgaria, National Lottery is always delivering the best possible products to its customers. We recognize NetEnt as a stable partner, producing high quality games fitting perfectly into our gaming concept for entertainment. National Lottery Bulgaria’s customer base has over 2 million registered players and we hope that all of them will enjoy our new product.”

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BetConstruct Secures Class II Romanian Gaming Licence

Award-winning developer and gaming solutions provider BetConstruct has secured a Class II gaming licence from the Romanian National Gambling Office (ONJN). The company will now be able to supply its platform to all online gaming operators within the Romanian regulated market.

Commenting on the news, BetConstruct CEO Vahe Baloulian said: “BetConstruct views Romania as a significant and forward-looking jurisdiction. With the ONJN license, we are bringing our powerful betting technology to local operators enabling them to stand-out in this important market.”

This licence adds on to the company’s licences granted by Malta Gambling Authority, the UK Gambling Commission, as well as other jurisdictions, which allows BetConstruct to help its partners meet any necessary requirements for operating in different regions.

After having been given the title of Best Sports Betting Product Award at the SBC Awards just two weeks ago, Baloulian commented: “Being recognized as the Best Sports Betting Product supplier by the only awards dedicated to betting, speaks for itself. BetConstruct cherishes the industry’s acknowledgement and the responsibility that comes with it.”

He went on to say: “We will continue building on our success and providing the best products the operators and players expect and enjoy.”

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Catena Media Acquires US Online Gambling Assets

Online lead generation company Catena Media has entered the regulated US online gambling market by confirming the acquisition of licensed affiliate website assets from three separate US founders.

Catena Media governance, specifying acquisition details, stated that it has agreed to pay an upfront cash and shares deal valued at €15 million, with 25% of the deal being settled through a distribution of a total of 440,669 new shares in its business.

As a further deal incentive, based on revenue performance of the assets over a three-year period, it has placed a $45 million cap earn-out.

Catena stated that its new assets would contribute directly to corporate performance, and further detailed that the acquired websites had an estimated revenue €1 million per quarter, with a 75% operating margin.

The revenues generated stem from licensed operators in the regulated Casino and Poker markets in the states of Nevada and New Jersey. It is estimated that following the acquisition, close to 50% of Catena Media’s revenue will be derived from regulated markets.

While Catena governance did not disclose the name of individual assets, it did confirm that and are among its acquired US online websites.

Commenting on the US acquisitions. Catena Media CEO Robert Andersson said: “We are very excited about this opportunity, which will not only see Catena Media becoming the largest regulated casino affiliate in the US, but also puts us in pole position to take advantage of further re-regulation in what has the potential to become the world’s largest iGaming market. This is an important step in realizing our vision to become the world´s number one provider of high-value iGaming leads.”

This year has seen Catena Media move to increase its international affiliate network as the company moves to extend its player marketing footprint in regulated iGaming and betting markets. This month, Catena confirmed its £10 million acquisition of leading UK player portal

Website co-founder and seller to Catena Media, Aaron McCann, commented: “We are impressed with Catena Media and are excited to join their strong and experienced team, which will enable us to take advantage of the many strategic and 2 D-2452017-v2 financial benefits expected from the regulation in the US. We look forward to continuing the journey we have started, and Catena Media is a great match for us.”

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Betcade Launches First Gambling Mobile Payments Solution

The world’s first Android app store for real money gambling, Betcade, has announced the launch of Betcade Pay – the first mobile payments solution built and optimised for gambling customers.

The fast, secure, and easy-to-integrate service is now available for integration to gambling operators, requiring the fewest steps to deposit out of any solution on the market.

By the first quarter of 2017, Betcade Pay will begin to process UK consumers on Visa and MasterCard, which is available both with and without charge-back protection and bank transfers.

As the service launches across Europe, it will host over 50 global payment methods by the end of the first quarter, continuously adding more methods throughout 2017.

Betcade CEO David Chang commented: “We’ve been working closely with operators and others in the industry all along to develop our product, roadmap and business model. Numerous operators are very positive on the payments component and have been asking to use the technology separately, so we have decided to make Betcade Pay available as a distinct product.

“Not only will it help facilitate payments for both operators and users, Betcade Pay will help drive higher KPIs as well as offer competitive pricing structures for operators the world over.”

Chairman of Gamevy, Paul Dolman-Darrall, added: “The industry’s been crying out for a payments facilitator like this. Not only does it support our business goals, it is easy to integrate, offers a seamless and safe payment process for customers, and enables us to offer something that no other payments facilitator in the world can.”

Betcade Pay is an FCA-licenced payment institution in the UK, as well as PCI compliant, and it securely stores all personal identifiable information within the EU. As a payment facilitator, all payments made are passed onto the operators themselves immediately, allowing them to have full anatomy with their loyal and trusted users.

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Playtech Appoints Armin Sageder as New Playtech BGT Sports CEO

Gambling software development company Playtech has announced that it has appointed Dr. Armin Sageder as CEO of Playtech BGT Sports.

The new division brings together Playtech Sports companies – BGT, Geneity, Unilogic, Mobenga, and Playtech’s internal Sports Trading team, and has over 600 employees based in Nicosia, Malmö, London, Vienna, Bremen, and Sofia.

Reporting to Playtech CEO Mor Weizer, Sageder will take responsibility for all business and customer relations of Playtech BGT Sports, and establish and lead a team to manage the division.

Not only did the new CEO found the online payments company Paysafecard, but he also founded BGT in 2005. Earlier this year, Sageder and his co-shareholder sold a large number of their shares to Playtech. He will remain a 10% shareholder of the Playtech BGT Sports division.

Commenting on his new position, Sageder said that he is very excited about the opportunity, adding: “When combining the BGT team spirit together with the extensive know-how and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers.”

He explained that by doing so, they will invest further in their platforms, products, offering and services and will provide customers with a truly enhanced betting experience and maximize the benefits for their licensees.

He went on to say: “Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals.”

Weizer also commented: “I am delighted that Armin has accepted this role and I strongly believe he is the best person to take our sports offering to the next level together with the talent we have internally.

“Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as we well as a series of unique Omni-channel solutions that we believe will continue to revolutionize retail and online betting businesses alike.”

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Play’n Go Signs Multi-Year Landmark Agreement with Paf

Swedish slot supplier Play’n Go has officially signed a multi-year agreement with international gaming operator Paf.

The deal, which is understood to be for an initial three-year period, will see Play’n Go’s award-winning suite of mobile and desktop content become available to Paf’s customers for the first time, including award-winning premium titles such as Gemix, Grim Muerto, and Eye of the Kraken.

Paf has been around for around 50 years, and has grown to serve countries including Finland, Sweden, Estonia, Spain and Italy. Apart from its online gaming site, Paf also offers gaming entertainment in their casinos and on cruise ships. Its selection of games includes slots, lotteries, casino games, bingo, poker, and betting.

Commenting on the agreement, Paf’s Director of Games, Kim Johansson, said: “Play’n GO is well known across the industry for producing some of the best titles around, and we’re thrilled to be give our players the chance to share in the fun and excitement.”

Chief Executive Officer of Play’n Go, Johan Törnqvist, also commented: “We’re delighted to have signed an agreement with Paf, one of the most well-respected companies in the industry. Paf is known in the business for being in the forefront when it comes to responsible gaming, with all of their profit going to good causes.”

He went on to say that: “As a Scandinavian company at heart, we feel strongly that our suite of premium titles with industry leading performance will be music to the ears of Paf’s customers. We’re looking forward to working closely with Paf in the years to come, and are confident that this agreement is just the beginning of a long and fruitful relationship.”

Play’n Go will also be showcasing at SiGMA16 – Malta’s biggest upcoming gaming event of the year. If you’re interested in joining this iGaming summit in November where you can watch Play’n Go among the many other exhibitors, click here to register today.

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Unibet Confirms Launch of BetUp Instant by Commologic

Unibet, a Stockholm-listed European sports betting operator, has confirmed the launch of its latest product, BetUP Instant, with industry UX developers Commologic.

Unibet was the first ever industry operator to integrate Commologic’s BetUP product. The product allows its players to participate in instant pool-betting games predicting events within live football matches.

The BetUP Instant update will provide Unibet with up to 30 additional betting opportunities for every football match.

BetUP Instant acts as a micro-pool on the next BetUP question. This increases game turnover with a guaranteed and fixed profit margin for the operator.

The new instant bets allow BetUP to become an even more engaging game, giving players an enjoyable experience from kick-off to the final whistle.

Players can now join a BetUP Instant game without a ticket, and can still enjoy the product if they are behind on the core BetUP game or if they missed the start.

Head of Sports Betting at Unibet, Erik Bäcklund, commented on the integration of the BetUP Instant product: “Once again we are excited to be rolling out another great product from Commologic. BetUP Instant satisfies customer demand for an instant gaming experience within the longer engagement of the game.

“We have seen BetUP work well in parallel to our in-play product and we hope BetUP Instant should make the product stickier, increase revenues, and educate the mores casual customers to bet in-play.”

Tamir Berler, Commologic CEO, added on to Bäcklund’s statement, saying: “We are always trying to innovate the in-play experience for sports fans. BetUP Instant now allows for a fan engagement experience at any time of the game.

“We are learning together with our partners and delighted they are backing the evolutions of our products. We are looking forward to rolling out more innovations together”.

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Online Betting estimated to reach One Trillion dollars by 2021

According to analyst Juniper Research in a whitepaper published this week, the gambling industry performance is expected to reach $1,000,000,000,000 (One Trillion Dollars) per year in bets by 2021. This rise is due to the increased power of mobile technology geared to build customer engagement with the use of media and live streams, said the paper. This surge represents a 42% increase on the $550 billion that is expected this year.

The paper states that “wager levels will thus approach total spend on all digital goods and services by [2021], forecast to exceed $1 trillion for the first time [in 2021].”

The paper’s author, Lauren Foye reported that drawing in return business relies on the user engagement which goes a long way.
“Providing features such as news and media on favourite teams, as well as personalised offerings based on past betting activity, enables greater engagement and is likely to reduce churn.”

The Virtual Reality Casino World

Foye also argued that virtual reality will also have a play in increasing customer engagement especially in the online casino vertical. The high-end virtual reality speed of adoption which allows players the opportunity to explore virtual casino spaces and to gamble on real money casino games was something that the experts were still divided on.

Slots Million, the online casino became the first operator to launch a full blown real-money VR experience late last year. This launch announced the arrival of the real-money virtual reality casino gaming.

At the moment however VR is still a step ahead of the market as the VR experience requires an investment of around $1,500 with the price of headsets ranging around $300, and the high-spec PCs needed to deliver the VR experience well around $1,200. These steep prices are at the moment a hindrance in the adoption of VR for mass marketing.

In the beginning, this new format of VR will have their niche clientele, however, the report predicts these participants to wager substantial amounts on real world ‘casino-style’ VR gambling products.

The future of Bitcoin

The adoption of VR is eventually expected to reach mass market adoption, unfortunately, the paper did not predict the same outcome in the gambling sector for Bitcoin and other digital currencies. “Whilst a number of leading sportsbook providers, including William Hill and 888 now offer Bitcoin, Juniper believes that the cryptocurrency is unlikely to see mass-adoption, even in the gambling space,” quoted the report.
The reasons behind this included the technical complexity of it and increased regulation around the globe. This included the extreme incompatibility of digital currencies with anti-money laundering directives.

UKGC to Allow Acceptance of Bitcoin Payments at Online Casinos

The United Kingdom Gambling Commission has made some changes to gambling regulations, making it possible for online casinos to now regard cryptocurrency as a cash equivalent.

This new amendment will come into force on October 31st of this year, and will apply only to online casinos operating in the UK market. The regulatory body has issued over 700 licenses to more than 400 online casinos this year. Understandably, bitcoin casinos in other regions might now consider the possibility of expanding to the UK market.

This move further strengthens the viability and potential of bitcoin in engaging players and creating more opportunities for gambling markets.

40% of bitcoin yield is already attributed to online gaming. There are more than 150 bitcoin casinos worldwide, and hundreds of websites that accept cryptocurrency as a method of payment apart from traditional options like credit and debit cards, cheques, and drafts. Bitcoins can be used as a betting currency or gaming chips and can encompass several games from blackjack to poker.

There are various advantages of bitcoins, such as the fact that it can be deposited and withdrawn instantly at online casinos. Bitcoins also offer the cheapest transaction fee in comparison to debit cards and even PayPal. As bitcoins allow players to make anonymous transactions, they are also highly appreciated by those people who do not want their bank or credit card statements to reflect gaming-related payments.

There are some online gaming platforms that already use bitcoins to fund loyalty programs, thereby encouraging players to further explore the use of digital currency for transactions. It is also expected that bitcoins will eventually become a standard payment option at casinos.

China and the UK have a pro-bitcoin stance, while France has been wary of them. In Cyprus, bitcoins are not illegal but neither are they regulated. According to, the US, Canada, Denmark, Sweden, Estonia, the Netherlands, Finland, South Korea, Australia, and the UK are the most bitcoin-friendly countries in the world, in no particular order.