NetEnt Expands Into Mexico’s Online Casino Market with Codere

Premium gaming solutions supplier NetEnt has announced that it will be introducing its offering in the Latin American region via an extension of its existing agreement with Codere; a Spanish gambling operator.

NetEnt has repeatedly pointed out that expanding into regulated jurisdictions has always been a crucial part of its growth strategy. The Mexican regulated online gaming market is set to become the latest to have the Swedish supplier’s games and solutions launched in, as well as the first one in the Latin American region.

Codere is a leading gambling operator in Mexico which operates in both the land-based and digital segments of the industry. NetEnt will be able to go live in the country via its partner’s licence.

The Mexican iGaming market, as well as the markets in other Latin American jurisdictions, have become particularly attractive to major gambling operators and service providers across the globe, holding great potential for profitability.

In a press release, NetEnt Americas LLC Managing Director Björn Krantz commented on the latest announcement, saying that they are very excited to be going live in Mexico with their partner Codere. He added that the agreement marks an important milestone for the company, particularly its entrance into the Latin American online gambling market.

Mr Krantz expressed confidence that NetEnt will be able to support Codere’s growth in Mexico’s online casino segment, and that local players will enjoy their gaming content.

The two companies first shook hands on a content distribution partnership back in 2015, when NetEnt was looking to enter the Spanish regulated market. A selection of NetEnt’s online casino games went live with the major gambling operator later that year.

Apart from its land-based and online presence in its domestic market as well as in Latin American regulated jurisdictions, Codere is also a leading gambling operator in Italy.

NetEnt’s announcement about entering Mexico comes merely days after the Swedish provider launched its Christmas-themed gaming title, Secrets of Christmas – a 5-reel, 25-line, 3-row slot which features funny and colourful symbols and exciting bonuses which capture the spirit of Christmas and create a festive atmosphere for players.

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NetEnt Launches New Slot Game – Warlords: Crystals of Power

Leading software development company NetEnt is giving its customers the chance to conquer the world and gain untold riches through its newest slot, Warlords: Crystals of Power.

The new title is one of the company’s biggest in-house creations to date, and the result is an animation-heavy production with mass audience appeal.

The game is set in an age where rulers spend their days waging war over lands and treasure, and following years of conflict, only three Warlords remain – the Barbarian, the Priestess, and the Samurai. Each Warlord holds a Crystal of Power that the others want to claim as their own.

The 5×3, 30-line game offers a triple dose of excitement with three different types of free spins, which each correspond to one of the character symbols. Striking three different scatter symbols will activate the battle between the three Warlords – and the chance to win big prizes.

NetEnt CPO Simon Hammon commented on the new game: “An incredible amount of effort has gone into the creation of the game and the storytelling of Warlords: Crystals of Power. We are thrilled with the 3D graphics, soundtrack and gameplay, the result is simply stunning.”
He went on to say: “Players will be blown away by the attention to detail, especially the animations and interactivity of the characters. We have really pushed the boundaries with this game, and are confident our customers and their end users will enjoy the result.”

NetEnt has been a true pioneer in driving the gambling market since its inception in 1996, providing players with thrilling games powered by its cutting-edge platform. With innovation at its core, NetEnt is committed to helping its customers stay ahead of their competition. The company is listed on Nasdaq Stockholm and has offices in Stockholm, Malta, Kiev, Gothenburg, and Gibraltar.

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NetEnt and PaddyPower Enters Contract for UK Retail Market

Slots creator NetEnt has signed an agreement with PaddyPower to license their gaming content for use in UK land-based gaming machines. This deal also covers the present partnership existing with their online business as they aim to increase the crossover between the two.

Paddy Power currently has 339 LBOs totalling more than 1,300 gaming machines in the UK. NetEnt games, according to the agreement, will now be distributed in Paddy Power’s land-based gaming machines in the UK.

This makes it the second retail agreement by NetEnt for the UK Licenced betting Office (LBO) market. Their ultimate goal is an omnichannel agenda having the games and products available across all channels to all customers.

Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd, commented: “I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games.

EveryMatrix Integrates MrSlotty Games Porfolio into Platform

Leading iGaming software provider EveryMatrix has integrated the complete MrSlotty slot games portfolio into its platform.

The MrSlotty games portfolio consists of light-sized html5 slot games, which display full HD video quality that can adapt to several web-based and mobile platforms. The slot games are tailored to fit all mobile devices, and are made to respond to online operators’ demands for better technical integration capabilities.

Anatoliy Peev, CEO for the company behind the MrSlotty brand, Loberta UAB, commented: “I am excited about the fact that the integration of MrSlotty to EveryMatrix platform was successful, and the whole portfolio of MrSlotty games is available to EveryMatrix clients. I am confident that our innovative slot games will be much appreciated by EveryMatrix casino operators.”

EveryMatrix solutions and services have been designed to deliver customised products for all operators within the market, and to respect the principle of collaboration between different providers.

The company is progressing towards offering a complete casino platform that covers all integration requirements, while retaining its tailor-made front end design. It has constantly improved its CasinoEngine, which has now become the biggest content aggregator in the market with more than 3,000 casino and live casino games from top providers including NetEnt, Play’n GO, Microgaming and more.

EveryMatrix and all of the above-mentioned providers will be showcasing at Malta’s biggest upcoming gaming event of the year – SiGMA16. If you would like to join this iGaming summit between the 16th and 19th of November, click here to register.

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NetEnt Posts Boosted Q3 Revenue & Profits Report

Stockholm-listed industry games developer NetEnt AB has published its Q3 2016 trading period, reporting a further consecutive quarter of top-line growth on all metrics.

Closing the Q3 period ending 30th September, NetEnt recorded a corporate revenue increase of 27.7% to SEK 357.4 million, compared to SEK 279.8 million in the same period last year. Its strong revenue performance achieved operating profits of SEK 129 million (€13.3 million), and profits after tax of SEK 119 million (€12.2 million).

Detailing performance drivers, NetEnt governance pointed to the firm’s strong commercial pipeline which had seen 11 new customer agreements signed during the period – including UK gambling operator Rank Group Plc.

Updating investors on its year-to-date performance, NetEnt governance is confident to reach all corporate expectations as the company hits a yearly operating profit of SEK 380 million (€39 million).

Governance detailed that the company will continue its focus on expanding its services within regulated European markets. It also stated that it will support its strategy by “increasing the number of employees” and adding further resources to the development of its platforms.

Commenting on corporate performance, President and CEO of NetEnt, Per Eriksson, said: “NetEnt’s growth strategy keeps delivering results – we grow in new markets, with new products and with more customers. During the quarter, we launched our games in the regulated market in Romania and we rolled out our live casino product for mobile.”

“The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year. Our ambition to achieve continued strong sales growth in 2016 remains.”

NetEnt will also be showcasing at Malta’s upcoming gaming event of the year, SiGMA16. If you’re interested in joining this iGaming summit in November, click here to register.

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NetEnt and Gauselmann sign contract for Italian retail market

NetEnt and German gaming producer Gauselmann’s subsidiary Merkur Gaming Italia have entered into a licencing agreement where NetEnt will distribute gaming content to the Italian Comma 6a retail market. The Italian Comma 6a market is the single largest gaming market in Europe with over 350,000 regulated machines currently installed.

Merkur gaming Italia currently has approximately 3,000 Comma 6a machines installed in Italy and more than 8,000 employees. This agreement will initially cover two popular NetEnt games Starburst and Eggomatic with the launch of the games expected to be by the first quarter of 2017.

Chief of European market operations and MD of NetEnt Malta Ltd Enrico Bradamante had this to say: “I’m very excited about working together with Gauselmann. This partnership combines our vast online gaming experience and award-winning digital games with one of the world leaders in the land-based gaming machine industry.”

MD of Merkur Gaming Italia Roberto Migliozzi added:“I’m delighted to announce that NetEnt games content will soon be available in our games portfolio of Italian Comma 6a machines, and I’m confident that players will be amazed by the quality of these games. NetEnt is a valued partner and I’m thrilled that we are now able to offer their games to Italian consumers.”


Therese Hillman named new CFO at NetEnt

NetEnt reveals Theresa Hillman as their new CFO. She is currently a member of the board of directors at Unibet and for the past five years been the CEO of Gymgrossisten which is a subsidiary of the Qliro Group.

As a member of the board of directors at Unibet, Hillman makes up part of the audit committee. She holds a Master of Science (MSc) in Accounting and Finance from the Stockholm School of Economics. Hillman will be replacing Maria Hedengren who will be leaving NetEnt as previously reported and Hillman is expected to start her new position on January 9th, 2017.

Per Eriksson, President and CEO of NetEnt stated: “I’m very pleased to welcome Therese Hillman to NetEnt. Her experience as CFO and CEO in a digital growth company will make her a strong contribution to the senior management team at NetEnt”


NetEnt Launches Innovative NetEnt Live Mobile Product

Leading online casino solutions supplier NetEnt has announced the launch of its highly innovative Live Mobile product.

The Swedish developer promised that its latest casino would entertain players across the globe with a host of diverse features to offer an engaging experience, whether players are playing at home or on the go. NetEnt Live Mobile is available across all Apple and Android mobile devices.

Powered by NetEnt’s Chroma Key technology, the mobile product allows 3D-branded backgrounds to be set to suit the needs and requirements of all gambling operators. The developer said that the truly live experience will be ensured by high-quality streaming capability.

NetEnt Live Mobile offers both the standard landscape mode, as well as a unique portrait one. Players will be given the chance to place their bets during spins, which in an option borrowed from land-based casinos. Live casino tables will be run by the company’s experienced dealers.

Commenting on the launch, CEO of NetEnt Per Eriksson said that they are proud to unveil their latest innovative product and that they expect it to change the way operators and their customers use live casino.

He further noted that it was their intention to bring players as close as possible to the real casino environment by harnessing the best existing audio, video, and streaming technology.

The company revealed that the NetEnt Live Mobile product was created with actual players taking part in the process for user-friendly interface to be developed.

Since its foundation in 1996, the Swedish game developer has grown to be one of the pioneers in the creation of innovative online casino games and related solutions. It is therefore not surprising that its products have been opted for by some of the biggest names in the industry.

NetEnt will also be showcasing at SiGMA16, Malta’s biggest upcoming gaming event of the year. If you wish to join and watch all the exhibitors at this iGaming summit in November, click here to register today.

NetEnt Online Casino Games Go Live with Rank Group

Leading online casino games developer and supplier NetEnt has announced that a selection of its most popular titles is now live with major UK gambling operator The Rank Group.

Rank Group first revealed that it would be enhancing its online casino offering with NetEnt games back in June. Following a seamless integration process, online players at Rank Group can now enjoy titles by one of the world’s leading providers.

This move comes as part of NetEnt’s strategy to further extend its presence in the rapidly growing UK online gambling market that is so highly competitive.

Rank Group currently manages the UK’s largest land-based casino chain, Grosvenor Casinos, and Mecca, one of the leading bingo networks in the country. Under the terms of the agreement, NetEnt games are now available on both the mentioned brands.

When speaking about NetEnt games going live with the British gambling operator, Enrico Bradamante, Managing Director of NetEnt Malta Ltd., said that they are happy to sign a deal that would expand their presence in the regulated UK market, and further noted that their titles will most certainly be enjoyed by Rank Group customers.

Ciara Nic Liam, Rank Digital Head of Casino and Games, commented that expanding their portfolio with content by a supplier with a proven track record in the market will definitely resonate well with their customers.

NetEnt will also be showcasing at Malta’s biggest iGaming event of the year in November. If you would like to experience SiGMA16 and watch NetEnt and other exhibitors, click here to register today.

SlotsMillion Adds Two New Slots to its Game Portfolio

SlotsMillion, a virtual reality online casino, has added two more brand new slots to its portfolio of more than 1,200 games.

All its games are available to be played on both desktop and mobile. The two new offerings are Grim Muerto from Play’n GO and NetEnt’s Pigns May Fly.

Although these two games are very different from each other in terms of theme and layout, both of these video slots offer incredible high-end graphics and sound along with great entertainment value and massive potential wins. SlotsMillion’s platform already hosts 113 NetEnt slots, and Play’n GO provides 57 of their games.

Grim Muerto is a slot with 5 reels and 20 paylines, and also features a Mexican Mariachi band. Some of the highlights include a free spins feature with the chance of earning unlimited free spins. The slot incorporates lots of winning opportunities with wilds and extra wilds, where wins of up to 2,500 times the stake can be paid out.

When Pigs Fly is a rather quirky theme featuring cartoon pig astronauts in outer space. The game is a 5-reel, 3-row video slot with an original cross-shaped grid that offers up to 3,125 ways to win, and also incorporates several great features that include wild symbols, free spins and more.

SlotsMillion co-founder Alexandre Tomic commented: “Both NetEnt and Play’n GO are two of the top game developers in the industry, with hugely popular slots on our platform already. We are always seeking out the ‘latest and greatest’ to keep our customers happy, and we have no doubt that these new and highly entertaining offerings will always appeal to our players.”

SlotsMillion was created by a group of highly experienced land-based casino industry figures and technologies who all share a passion for slots and casinos, driven by the vision of creating an online casino that works seamlessly on any device.

SlotsMillion, Play’n GO, and NetEnt will all be showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you’re interested in joining this great iGaming summit, click here to register.