Lucky LeoVegas player wins Mega Fortune and Malta trip

Leading mobile casino has created yet another winner. A lucky player has hit the jackpot playing the popular Mega Fortune Dreams game. She also gains a luxury trip to Malta along with her jackpot win as part of the casino’s Leo Masters promotion.

The winner, Ingrid from Sweden won over €62,000 on the LeoVegas mobile app game Mega Fortune Dreams with a stake of only 41 cents on the game before going on to take the five-figure jackpot.

She will now enjoy an all expensive paid trip to Malta where she will take part in the Leo Masters Grand Final in a battle of the slots for a chance to win more money, the €10,000 prize.

Ingrid has already started planning on how she will spend her winnings with thoughts of buying a new car and booking a tropical vacation.

The Swedish winner had this to say: “I didn’t believe I’d won at first! I was at home watching TV while playing on my mobile so it was a great feeling when I realized I’d won the jackpot.”

“I felt even better when I found out I’d won an all-expenses paid trip to Malta for the chance to win an extra €10,000. I can’t wait.”

The Leo Masters is LeoVegas mobile casino search where they find the most impressive roulette, blackjack and slots players. Twelve fortunate players during the months of September and October won the opportunity to battle it out in Malta while being treated to the VIP LeoVegas experience with one of their lucky friends in November.

UK Country Manager at LeoVegas Shenaly Amin stated: “We are delighted to have another big jackpot winner and to hear how they’ll benefit from the money.”

“It’s great to hear that Ingrid is looking forward to her trip to Malta with Leo Masters and we wish her the best of luck as she battles it out to win €10,000 on the slots.”

LeoVegas granted gaming licence in Denmark

Mobile gaming operator LeoVegas has announced that they have been granted a gaming licence for Denmark. The operator will now be able to provide their products to Danish players making them the first mobile operator to have operations in the local market. The launch is forecasted to take place during this autumn season.
LeoVegas has been focusing their energy on expansion and providing the best gaming experience and this expansion into another locally regulated market precedes this vision.

LeoVegas approach to their growth relies heavily on local, business-oriented teams which will set up the ideal prospects for a long-term and successful growth. This entrance in Denmark will be conducted with no major expansion of their current organisation. A local team has been put together in Denmark of industry experts in digital marketing and the Danish gaming market who will be responsible for the company’s operations there.

Group CEO and LeoVegas co-founder Gustaf Hagman states: “LeoVegas expansion continues, and it is gratifying to see how we grow in new markets. Our strategy to enter regulated markets or markets that are facing regulation seems like a winning concept. I am convinced that our market-leading mobile gaming product, data-driven marketing approach, and a strong, local team will help ensure a successful launch in Denmark, where no one has yet taken the mobile position.”

According to the data from H2 Gaming capitol, the Danish online gaming market has been estimated to be worth DKK 4.6 billion in 2016.

Currently, LeoVegas also holds licences in Malta and the UK.

LeoVegas Reports Strong Customer Growth in Q2 2016

LeoVegas, award-winning mobile gaming casino, has announced its second ever set of interim results as a Stockholm-listed corporation.

Detailing a revenue increase in Q2 of 67% to €31 million, compared to the €18.5 million in the same period last year, the iGaming operator was pleased with its 2016 momentum, recording a player activity increase on its products as the quarter’s customer deposit hit the + €100 million mark.

While competing in the Nordic and UK iGaming markets, the company’s corporate focus remains on growing its customer base, after reporting a period of heavy acquisition with a gain of 109k new customers.

Raised marketing costs during the period would see LeoVegas report an operating margin of -7.9 recording EBITDA of -€2.2 million in Q2 2016.

Commenting on the company’s performance in Q2 2016, LeoVegas CEO and Co-founder Gustaf Hagman said:

“LeoVegas’ strategy is to prioritise growth. In connection with the launch of LeoVegas Sport, we will increase our investments in marketing and act upon the new opportunities during this major year in the world of sport. This venture represents an exciting growth opportunity and the addition of new customers, even though we will likely see a decrease in profitability in the near term. Our investments in LeoVegas Sport and Live Casino should be viewed from a long-term perspective.”

The considerable investments made during the period as well as the great success achieved by LeoVegas Sport and Live Casino have resulted in a strong start to Q3 for the company. The revenue for July alone totalled €12.8 million, which shows a growth rate of 68%. In addition, the number of newly created accounts and active customers was constantly growing.

LeoVegas will also be showcasing at SiGMA16, Malta’s biggest upcoming event of the year. If you would like to come and watch all the exhibitors at this iGaming summit in November, click here to register.

Johan Styren

Johan Styren’s main experience comes from the online and mobile gaming industry. He has a wide experience in building and managing the complete sales funnel for online and mobile including marketing, payments and conversion. With over six years mid-high level management experience and two years at C-level management, Johan Styren’s specialities include:

Online Marketing
Business Development
Betting and Casino

LeoVegas has quickly come to be market leader in mobile casino for the Swedish market and is now expanding across Europe. There are currently more than 20 employees and growing fast.

As CEO of LeoVegas, Johan Styren’s mission is to create and increase growth in line with aggressive targets set up by the board. This includes managing and overseeing all parts of the business including marketing, business development, customer support, VIP management, customer loyalty and fraud management.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

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LeoVegas Launches Felt Table Games

Award-winning mobile casino gaming operator LeoVegas has added a full suite of proprietary table games from specialist supplier Felt.

Customers of can now play table games such as Perfect Pairs, Lucky Lucky and 21+3, which have shown to be some of the most popular and successful games in the US and European land-based sectors over the past few years.

John Parsonage, CEO of Felt, said that these games will help LeoVegas to extend its reach and drive revenues by tapping into the profitable table game sector.

He commented: “There is a real demand for innovative and stimulating table game content that provides multiple betting opportunities across different devices, attracts new players, and increases existing player value.

“LeoVegas shares the same view, believing these games positively complement their existing game portfolio and provide them with an all-round enhanced casino offering. Being mobile-focused, they see the benefit of providing a suite of games that have each earned their spurs in the highly-competitive and challenging bricks and mortar environment, but are now perfectly tailored to its use.”

Committed to enrich player experience, Felt provided the ultimate table game formats, designed with authentic real-life casino attributes and a clean, modern and functional presentation.

Karolina Pelc, LeoVegas Head of Casino, stated: “We were very happy about going live with Felt’s content, with the recent launch of Sportsbook and a dedicated Live Casino vertical, I think adding exciting new content to our table games portfolio will be a great fit for the new demographics of players we start to see more of these days.

“Many think there is little place for innovation in the field of Table Games but Felt proves different. With a heritage of successful game formats, authentic styling and a user centric, mobile focused interface, I am confident these games will work well for LeoVegas and our players will find great enjoyment in playing them.”

LeoVegas will be showcasing at Malta’s biggest upcoming event of the year, SiGMA16. To come and watch LeoVegas along with the many other exhibitors at this iGaming summit in November, click here to register.

LeoVegas Opens First Euro16 Mascot Market

LeoVegas Sport, a world-class mobile game entertainment provider and newcomer to the football betting scene, has opened the first market for punters to place their bets on where they think England squad’s team mascot will be seen next. So far, he’s been spotted in the background of the team’s photo boarding the plane, heading into the hotel, and even out for the day with defender John Stones.

Talk began after Chris Smalling was originally seen carrying the lion soft-toy on his luggage into the England team hotel in Chantilly, before it was revealed that the toy is in fact Leo the Lion; the squad’s playful team mascot.

Wayne Rooney arranged for the lion to travel to the tournament, and each of manager Roy Hodgson’s chosen 23 will now have to take turns in looking after Leo throughout the tournament.

For everyone to get involved with Rooney’s team building exercise, LeoVegas has now started taking “Leo the Lion” bets after launching its Sportsbook offering back in May.

There is a 3/1 chance that one of the players will misplace the mascot during the tournament, according to the odds, and a 4/1 shot that Roy Hodgson himself will be seen with the mascot sat on his lap during an England match.

All bets will be settled according to TV footage.

Other available bets include:
8/1 chance of the mascot being held by the captain during the English national anthem
1/2 chance of any England scorer to celebrate with the mascot

“It’s great to see that Rooney’s using his fun-loving attitude to keep the team grounded during the Euros. Introducing Leo takes some of the pressure off the squad, which is great to see – well, as long as they don’t lose him,” said Shenaly Amin, UK Country Manager at LeoVegas.

“We opened the market for a bit of fun and to hopefully keep everyone guessing on where he’s going to be spotted next. We’re all really backing the boys to do well and have our fingers crossed that we’ll reach the final. “

LeoVegas is inviting Twitter users to get involved on social media by tweeting @LeoVegasUK and guessing where the lion is going to show up next.

LeoVegas will be showcasing at SiGMA16, Malta’s biggest upcoming gaming event of the year. If you would like to come and see LeoVegas this November along with other exhibitors at this iGaming summit, click here to register.

LeoVegas to launch sport betting product

After the initial public offering on Stockholm Nasdaq in March, the mobile casino LeoVegas has released an official announcement that it will go live with its brand new sports betting product named LeoVegas Sports on Friday, the May 13th.

The company’s main goal is to deliver the optimal experience for customers placing bets on mobile devices. The new betting product will be powered by Kambi, which promises to bring “several unique characteristics, including easier navigation, intuitive player experience, and faster loading”.

Gustaf Hagman, CEO and co-founder of LeoVegas Group comments on the forthcoming launch: “LeoVegas` mobile DNA and innovative strength is the foundation for our market-leading position in mobile gaming,” .

“I am very proud of our employees who have enabled us to launch a product that will bring mobile sports betting to a new level,” Hagman added.

To support the launch, LeoVegas has planned a multi-million advertising campaign, which will be conducted in the UK and other main markets. “We’ve launched LeoVegas Sport in the UK, Sweden, Norway, Finland, The Netherlands and Canada. We’re looking at expanding into more and new markets shortly”, commented CEO of LeoVegas Gaming Ltd. Johan Styren.

“In the UK we will be running an integrated campaign using various media and channels. One example is that we are going to hold an elimination penalty shootout competition in the UK via PR and social. Budding footballers will be given the chance to enter the competition and the chosen 10 will battle it out in rounds of elimination penalty shootouts. The winner will then receive £100 for every penalty that’s scored at the forthcoming EUFA EURO 2016 tournament. This should really add to the excitement around LeoVegas Sport and the Euro 2016 tournament”, Styren further comments.

The Malta-headquartered company will release its new offering one month before UEFA Euro 2016 Championships in France. Johan Styren commented on the company’s plans for this busy time: “At the moment we are looking at multiple interesting offers and campaigns. As per our overall marketing, we will always add that local touch-and-feel to the campaigns, according to the respective market. It’s still a bit too early to divulge more information at this stage – but wait for innovative campaigns.”

LeoVegas was the the Gold Sponsor at SiGMA15. Get ready for SiGMA16 and book your Early Bird ticket here.


LEOVegas IPO generates huge interest

Interest in LeoVegas’ latest public offering of shares has been exceptionally strong.

With the price set to SEK 32 per share, corresponding to LeoVegas’ market value of SEK 3,190 million, the mobile gaming giant has generated huge interest from Swedish and international investors.

Commenting on the IPO’s huge success, which begins trading today, Gustaf Hagman and Robin Ramm-Ericson, Co-founders of LeoVegas, said:

“Not even five years have passed since that spring evening when the concept for the mobile gaming company LeoVegas was born. When other players considered mobile gaming similar to online gaming on a smaller screen, we saw a completely new world with LeoVegas. The breakthrough of the iPhone and other smartphones changed everything and the experience, user enjoyment and playfulness in mobile usage paved the way.

The market for mobile gaming entertainment is still in its infancy. We want LeoVegas to lead the way in terms of product innovation and mobile experience, and we see enormous growth potential in both new and existing markets as well as new product areas.

We are happy about the extremely strong interest to invest in the LeoVegas share and now welcome almost 30,000 new shareholders.

We founded LeoVegas with the aim to build the world’s leading mobile gaming company. A listing of LeoVegas on Nasdaq First North Premier is a natural step in the Company’s positive development and in particular we see it as a platform for continued strong growth.”

Notable new investors in the Malta licensed gaming giant include Catella, Handelsbanken, Swedbank Robur, Carnegie Asset Management, Keel Capital, Fonden Alcur and AMF Fonder.

LeoVegas publishes prospectus for listing on NASDAQ First North Premier

The Board of Directors and the owners of LeoVegas AB (publ) (”LeoVegas” or the “Company”) have decided to, as a platform for continued growth, list the Company on Nasdaq First North Premier on March 17, 2016. The intention is to diversify the Company’s ownership base through a combined sale of existing and newly issued shares. Today, the Company publishes the prospectus and the price range in the offering (the “Offering”). LeoVegas is a leading mobile gaming company with a vision create the ultimate gaming experience and be number one in mobile gaming. The shares will trade under the ticker “LEO”.

The Offering

  • The Offering is made to the general public in Sweden as well as to institutional investors in Sweden and in other countries, including qualified institutional buyers in USA.
  • The Offering comprises between 25,985,848 and 26,711,780 shares in LeoVegas, corresponding to 26 – 27 percent of the total number of shares in the Company. Of these shares, between 5,843,750 and 6,678,571 are newly issued shares and between 20,033,209 and 20,142,098 are shares offered by the Selling Shareholders.
  • Aggregate Media and certain other Selling Shareholders have reserved the right to, in the event of sufficient demand, increase the Offering with a maximum of 2,462,000 additional existing shares (the “Upsizing shares”), corresponding to maximum 2.5 percent of the total number of shares in the Company after completion of the Offering and based on a subscription price at the top of the price range.
  • The Main Shareholders, SEB Foundations2 have provided Carnegie Investment Bank AB (publ) (“Carnegie”) and Skandinaviska Enskilda Banken AB (publ) (“SEB”) (together the “Joint Global Coordinators”) with an overallotment option of up to 4,006,767 additional shares (the “Overallotment Option”), corresponding to maximum 15 percent in the shares in the Offering excluding the Upsizing shares. The Overallotment Option may only be exercised in case of oversubscriptions in the Offering.
  • Provided that the Offering is completed at a subscription price corresponding to the midpoint of the price range, and provided that the Selling Shareholders exercise their right to increase the Offering and the Overallotment Option is fully exercised, the Offering will in total comprise of 32,735,309 shares, corresponding to approximately 33 percent of the total number of shares in the Company.
  • The offering price will be determined by the board of LeoVegas and the Main Shareholders, in consultation with the Joint Global Coordinators, and will be established in the range of SEK 28 – 32 per share. The final offering price is expected to be published on or around March 17, 2016. The offering price to the general public in Sweden will not exceed SEK 32 per share.
  • The total value of the Offering (including the Upsizing shares) based in the price range amounts to approximately SEK 817 – 910 million and approximately SEK 929 – 1,035 million if the Overallotment Option is fully exercised.
Subscriptionundertaking (MSEK) Minimumnumber of shares Percent ofthe Offering (%)3
Catella Fondförvaltning AB 80 2,500,000 7.7 – 8.6
Handelsbanken Fonder AB 80 2,500,000 7.7 – 8.6
Swedbank Robur Fonder AB 80 2,500,000 7.7 – 8.6
Carnegie Asset Management 50 1,562,500 4.8 – 5.4
Keel Capital 50 1,562,500 4.8 – 5.4
Fonden Alcur 30 937,500 2.9 – 3.2
AMF Fonder AB 30 937,500 2.9 – 3.2
Total 400 12,500,000 38.6 – 43.1
  • Applications for acquisition of shares within the terms of the Offering to the general public in Sweden will commence on March 7, 2016, and is expected to end on March 15, 2016.
  • The book-building procedure for institutional investors will commence on March 7, 2016, and is expected to end on March 16, 2016.
  • Estimated first day of trading on Nasdaq First North Premier is March 17, 2016, and the shares will be traded under the ticker “LEO”.
  • Estimated settlement date in relation to the Offering is March 21, 2016.

Gustaf Hagman and Robin Ramm-Ericson, Co-founders of LeoVegas, comments:

“Not even five years have passed since that spring evening when the concept for the mobile gaming company LeoVegas was born. When other players considered mobile gaming on par with online gaming on a smaller screen, we saw with LeoVegas a completely new world. The breakthrough of the iPhone and other smartphones changed everything and the experience, user enjoyment and playfulness in mobile usage paved the way. 

The market for mobile gaming entertainment is still in its infancy. We want LeoVegas to lead the way in terms of product innovation and mobile experience, and we see enormous growth potential in both new and existing markets as well as new product areas. With a clear passion for customer experience, a focused and successful marketing strategy, a proprietary technical platform and an innovations-oriented corporate culture, we feel that LeoVegas is well-positioned for this growth. LeoVegas’ focus on longterm customer relations and a data-driven process have laid the foundation for a scalable business model. 

We see a listing of LeoVegas on Nasdaq First North Premier as a natural step of the Company’s development and in particular, we view it as a platform for continued robust growth.”

Introduction to the mobile gaming company LeoVegas
LeoVegas is a fast-growing mobile gaming company that aims to be the market leader in mobile casino and related gaming entertainment. The Company was founded in 2011 by entrepreneurs Gustaf Hagman and Robin Ramm-Ericsson with the objective of creating the ultimate gaming experience on mobile devices. The operations are characterized by award-winning innovation and strong growth. LeoVegas offers opportunities to play casino games and engage in other forms of online gaming using applications and browsers on primarily mobile devices (such as smartphones, tablets and smartwatches). LeoVegas currently offers more than 680 online games from more than 30 game providers. The Company also plans to introduce sports betting, which is scheduled to be launched during the first half of 2016.
LeoVegas is developed “Mobile First” and is in pole position in terms of the latest technology on the mobile gaming market. With an outstanding gaming experience, long-term customer relationships and the establishment of a strong brand as starting point, the Company, through innovative, effective and data-driven marketing, has attracted a continuously growing customer base. Parent company LeoVegas AB (publ) invests in companies that offers games via mobile devices and computers, as well as companies that develop related technology. The headquarters is located in Stockholm, operational activities are run through subsidiaries, the gaming business is based on Malta, and its technological development are based in Sweden. LeoVegas offers casino games under licenses from Malta and the UK.

Since LeoVegas was launched in Sweden in January 2012, the Company has grown strongly and expanded considerably internationally with total customer deposits4 exceeding MEUR 450. The most important markets for the Company is currently the Nordics and the UK. For the fiscal year 2015, the Company’s net sales amounted to MEUR 83, a growth of MEUR 46, corresponding to an organic growth 2015 of 124 percent. The mobile gaming company LeoVegas has since its foundation shown strong growth every quarter.

Revenue per quarter (MEUR)


A deposit is defined as a customer’s depositing of funds into a gaming account at LeoVegas.

Adjusted EBITDA refers to adjusted costs in relation to the Company’s preparation of the IPO on Nasdaq First North Premier

LeoVegas financial targets

LeoVegas has set financial targets in relation to the Company strategy as follows:


  • LeoVegas’ target is to reach EUR 300 million in net sales in 2018.
  • Long-term organic growth that outperforms the online gaming market.


  • LeoVegas’ target is to reach an EBITDA margin of approximately 15 percent in 2018.
  • Long-term EBITDA margin of no less than 15 percent assuming that 100 percent of the revenue is generated on regulated markets subject to gambling tax.


  • LeoVegas’ dividend policy, over time, is to pay dividends of at least 50 percent of LeoVegas’ profit after tax.

Application Instructions for acquisition of shares
Applications for acquisition of shares within the terms of the Offering to the general public are to be made during the period 7 – 15 March 2016. Applications shall be made in even lots of 100 shares, a minimum of 200 shares and a maximum of 20,000 shares6. Applications must be made by using a certain application form from which can be obtained at any SEB office, or can be ordered from the Company. Applications can also be made through SEB’s Internet bank or Avanza’s ( or Nordnet’s Internet service (

For more information, please contact:
Gustaf Hagman, Group CEO and Co-founder: +46 70-880 55 22,
Viktor Fritzén, Group CFO: +46 73-612 26 67,

Those who wish to subscribe for more than 20,000 shares are regarded as institutional investors and should contact Carnegie or SEB Equities in accordance with what is stated in the section “The Institutional offering” in the prospectus.

Important information

This announcement is not and does not form a part of any offer for sale of securities. Copies of this announcement are not being made and may not be distributed or sent into the United States, Australia, Canada, Japan or any other jurisdiction in which such distribution would be unlawful or would require registration or other measures.

The securities referred to in this announcement have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and accordingly may not be offered or sold in the United States absent registration or an exemption from the registration requirements of the Securities Act and in accordance with applicable U.S. state securities laws. The Company does not intend to register any offering in the United States or to conduct a public offering of securities in the United States.

The offering of the securities referred to in this announcement will be made by means of a prospectus.This announcement is not a prospectus for the purposes of Directive 2003/71/EC (together with any applicable implementing measures in any Member State, the “Prospectus Directive”). Investors should not invest in any securities referred to in this announcement except on the basis of information contained in the aforementioned prospectus.

In any EEA Member State other than Sweden that has implemented the Prospectus Directive, this communication is only addressed to and is only directed at qualified investors in that Member State within the meaning of the Prospectus Directive, i.e., only to investors who can receive the offer without an approved prospectus in such EEA Member State.

This communication is only being distributed to and is only directed at persons in the United Kingdom that are (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”) or (ii) high net worth entities, and other persons to whom this announcement may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as “relevant persons”). This communication must not be acted on or relied on by persons who are not relevant persons. Any investment or investment activity to which this communication relates is available only to relevant

LeoVegas celebrates second birthday in the UK

LeoVegas is celebrating 2 years of operating in the UK, being present on the market since February 2014.

LeoVegas stand at SiGMA15

It’s been definitely a successful year for the operator – it’s enough to mention the exceptional PR stunts or the announcement of the soon-to-be-launched LeoVegas Sport, it’s been quite a year for the king of mobile casino.

Over the past 12 months, LeoVegas has dramatically increased its brand awareness activity, with three nationwide TV advertising campaigns, as well as integrated PR, advertising, sponsorship, and marketing activities. These include installing a life-size Wheel of Fortune in Westfield London, hosting a blackjack tournament for real-life James Bond characters and cheering up the nation with experiential activity on Blue Monday.

More recently, LeoVegas has signed a sponsorship deal with the SSE Arena, Wembley, following sponsorship deals with Premier League football, the Honda Civic Cup and ITV2’s Celebrity Juice, amongst others.

Over the past year, LeoVegas has won a number of awards that recognise and strengthen its position as one of the UK’s fastest growing mobile casinos.

Leovegas Celebrates Second Birthday in the UKAccolades include:

· ‘Slots Operator of the Year’, ‘Mobile Operator of the Year’ and ‘Affiliate Program of the Year’ at the EGR Operator Awards 2015

· Winner of the ‘Grand Prize for Summit Superstar 2015’ at the GP Bullhound’s European Unicorn Summit Awards

· ‘Casino Affiliate Programme of the Year’ and ‘Casino Affiliate Manager of the Year’ at the iGB Affiliate Awards

· ‘Online Casino Operator of the Year’ at the International Gaming Awards 2016

· ‘Casino Operator of the Year’ at the Gaming Intelligence Awards 2016

UK Country Manager at LeoVegas Shenaly Amin said: “We are delighted to have had such a successful year of trading in the UK, following a fantastic launch two years ago. We have put a huge focus on our marketing activity and our awards are a credit to the whole team at LeoVegas.

“We’ve beaten our own expectations in terms of growth over the past two years and with LeoVegas Sport on the horizon, as well as continued innovation and expansion of our mobile casino product, 2016 is looking very bright.”