Ladbrokes partners up with Real Sports Global

Ladbrokes in partnership with Real Sports Global (RSG), has launched the company’s innovative 5050Sports, Real Horses, Real Dogs and Scratch cards on its website.

The new partnership will see Ladbrokes offer the full range of RSG products to all Ladbrokes customers on mobile, desktop and app.

Popular products such as Michael Owen’s 5050Sports Football, Michael Vaughan’s 5050Sports Cricket, Ricky Hatton’s 5050Sports Boxing and scratchcard titles such as The Wadfather and Box 13, are all set to make an appearance.

RSG’s 5050Sports is a sports/casino product that features sporting videos within the game play, based upon the concepts of heads/tails or red/black. The games, hosted by sporting icons, are RNG-based; the player receives ODDS or EVENS (or 2.00 decimal odds) on a 93% RTP basis.

This is in addition to the company’s signature Real Sports titles, Real Horses and Real Dogs, two products that have attracted significant interest due to them being on-demand realistic virtual horse/greyhound games that utilise previous live footage to settle bet outcomes.

Real Sports races are instantly streamed to mobile and desktop devices with no buffering. With over 20,000 hours of greyhound and horse racing available from classic tracks such as Ascot, Epsom, Walthamstow and Wembley, Real Horses and Real Dogs are in high demand.

Commenting on the deal, Richard Poole, Head of Product and Commercial Management at Ladbrokes, said: “Real Sports Global are producing some of the most innovative content that I have seen for some time, and we are always looking to partner with companies that can bring something new and fresh to our players.

“Real Horses and Real Dogs are products that we think will gain instant appeal to our mobile players, whilst the new scratchcards are industry leading and will certainly carry a great deal of attraction across all of our platforms.”

Stuart Carr, Real Sports Global CEO, said: “We are thrilled to be working with Ladbrokes and the signing of this deal comes at a significant time for RSG. Over the next few months, we will be building upon on our Real Sports product concept, developing a suite of games that we believe will redefine the virtual sector, whilst growing an ever-expanding list of operators in the UK, Europe and Asia.”

Ladbrokes Australia named new Titans sponsor

Wednesday 2nd March marked the beginning of what promises to be a fruitful partnership between Ladbrokes Australia and the National Rugby League’s Gold Coast Titans. The UK bookmakers officially announced that they would be sponsoring the team as of this Sunday, with the Titans set to kick off the 2016 Telstra Premiership season with a much-anticipated game against the Newcastle Knights.

Graham Annesley (Titans CEO) rejoiced at the fact that the team had cemented such a strong partnership with a respected brand that is ‘older than the game of rugby league itself.’ Similarly, Ladbrokes Australia’s Simon Jarvis said he was ‘delighted’ to have the brand associated with a sporting giant like the Titans.

But the good news didn’t end there. This week, Ladbrokes Australia launched a new Odds Boost feature, which would allow their customers to benefit from a daily opportunity to improve the odds on any racing market they choose. Odds Boost is available across desktop and mobile platforms, and permits customers to enhance the price of any horse or greyhound market quickly and at the click of a button. Punters may play up to AU $1000 on such a market, and this boost is refreshed each day at midnight.

Ladbrokes releases new products targeted at football bettors

Ladbrokes, well-known UK bookmaker, released a new set of products and features targeted toward football bettors, as new Premier League season recently started.

The new releases are what Ladbrokes calls the first multi-channel bet status tracker. Players can use it to see the status of a retail bet online, also on mobile devices. Ladbrokes customers can now enjoy better experience without using multiple apps, because of the solution which aligns the online and retail bets.

It is all possible with the operator’s loyalty programme The Grid. Now, its subscribers can also use the retail cash-out feature on their mobile devices without returning to the shop, using the Acca links on the Grid site.

Nick Zajdel, Ladbrokes director of commercial operations, comments: “Developing a multi-channel offering is one of our key strategic pillars and our focus is very clearly on attracting football customers at this critical time. When we unveiled our single digital platform last month we promised a series of improvements and a focus on football and a ‘One Ladbrokes’ experience for retail customers as well.”

What is more, using The Grid, users can derive from a lot of benefits such as discounts in leisure activities, free bets and a lot more.