LeoVegas Launches Silver Lion – New Lightning Box Games Slot

The new Silver Lion game from Lightning Box Games has been given an exclusive launch on LeoVegas.

The slot game will only be available to players until it goes to general release on December 7th.

The 5×4 reel, 1024-way slot features tribesmen and animals such as zebras, hippos, and meerkats, and takes players on a safari across the sweeping plains of the African Savannah in search of the mythical Silver Lion. Players can expect bonus rounds when the lion appears through the undergrowth, along with opportunities to win big prizes.

Designed and built in premium HTML5 for desktop and standard HTML5 for mobile, the game comes with graphics and soundtracks that transport the players to the heart of the wilderness.

Commenting on the game, Lightning Box Managing Director and Co-Founder Peter Causley said: “Silver Lion is a beautiful game which offers players big prizes by multiplying their stacked wins by up to 27 times. The math model behind the game ensures players are engaged and entertained in equal measure.

“It is a great addition to our growing portfolio, and the result of months of hard work from everyone here at Lightning Box Games. We are sure players on LeoVegas will enjoy playing the game as much as we enjoyed making it.”

Head of Casino at LeoVegas, Karolina Pelc, commented on the launch of the game: “We’re very pleased to once again deliver on LeoVegas’ promise of being the first with the latest. We’re confident that Silver Lion will be one of those popular games with all our players.”

Lightning Box Games also recently struck a trio of deals with online casino operators in the UK, with its Stellar Jackpots-Chilli Gold x2 title launching with bet365, Coral and Ladbrokes simultaneously.

Follow us on Facebook and Twitter for more updates.

Ladbrokes, Coral and Betfred Offer Bets into HKJC Pools

Following an agreement between Hong Kong Jockey Club (HKJC) and the UK Tote, Ladbrokes, Coral and Betfred customers in the UK will now be able to place bets on the pari-mutuel pools in Hong Kong.

The operators will accept bets both online and in betting shops for the tote pools, although fixed-odds betting will not be available. The live broadcasts will be distributed by SIS.

HKJC’s Executive Director Richard Cheung commented: “Given its tremendous legacy in the sport of horseracing, it is a great pleasure to welcome the UK to our expanding list of co-mingling jurisdictions.

“While we are certain that UK racing fans will be attracted to the world-class racing, especially with our Longines Hong Kong International Races looming on Sunday, December 11, our midweek racing, often at Happy Valley, is a perfect midday option for customers.”

The HKJC anticipates making more agreements with UK operators within the coming months. Commenting on this, the co-mingling director George Irvine said: “A high street presence is a must in the UK market, and this agreement will enable some of the world’s finest racing fans to participate in the excitement of Hong Kong’s competitive racing.

“This deal ensures Hong Kong racing will be available in thousands of retail betting outlets, while future agreements we are finalising will enable delivery direct to millions of UK households. Meanwhile, the placement of Hong Kong race cards in the Racing Post will reliably inform punters in a familiar style.”

Ladbrokes is also currently showcasing at Malta’s biggest gaming event of the year – SiGMA16. If you’re interested in joining us this week till this Saturday 19th November, click here to register now.

Follow us on Facebook and Twitter for more updates.

Ladbrokes-Coral Merger Officially Approved by UK CMA

The merger between Ladbrokes and Gala Coral has officially been given final approval by the UK Competition & Markets Authority (CMA).

The £2.3 billion deal has taken 18 months to complete since the original announcement for the merger in June 2015. In the final review, the CMA approved the operators’ sale of 322 betting shops to Betfred and 37 to Stan James for £55.5 million.

The Ladbrokes-Coral merger has been under review by the CMA since December 2015, with focus on a market competition study that the operators’ combined retail portfolio would “reduce consumer choice in a number of local areas”, and has subsequently forced the companies to sell 359 retail outlets combined.

Ladbrokes and Coral governance will publish a combined corporate prospectus detailing its joint entry as a single entity on the London Stock Exchange.

The new business seeks to register a premium listing on the LSE granted by the Financial Conduct Authority.

Jim Mullen, CEO of Ladbrokes, will remain leader of the new entity, and Coral CEO Carl Leaver will take on the role of Executive Deputy Chairman for 12 months, charged with delivery of corporate synergies between the newly combined companies.

Commenting on the news of the merger, Mullen said: “I am delighted that the CMA has given approval to our merger with Coral. Both businesses are approaching the merger with good momentum and we are now focusing on completing the merger and delivering on the opportunities it offers.”

Ladbrokes will also be showcasing at Malta’s biggest upcoming gaming event, SiGMA16. If you’re interested in joining this great iGaming summit in November, click here to register today.

Follow us on Facebook and Twitter for more updates.

Betfred and Stan James to Purchase 359 Ladbrokes and Coral Shops

A total of 359 shops belonging to Ladbrokes and Gala Coral are set to be sold to Betfred and Stan James in order to complete the merger between the two betting companies.

The final steps of the £2.7billion merger between Ladbrokes and Gala Coral have been cleared, with the pair having agreed to sell an amount of their shops to Betfred and Stan James.

The pair will be selling 359 shops to comply with the ruling of the Competition and Markets Authority (CMA), of which 322 will be purchased by Betfred for £55million, and 37 to go to Stan James for a cash consideration of £500,000, with the intention being that the £55.5million received will be used to repay debt.

Ladbrokes has confirmed that the 359 shops being sold generated fully costed EBITDA of £16.8 million in the year to 31st December 2015. The betting company is going to be selling a total of 185 shops, while Gala Coral is going to be letting go of 174 locations.

The CMA will be assessing the shop sales, with the merger to be completed upon its approval and the sale of one further shop.

Chief Executive of Ladbrokes, Jim Mullen, said of the matter: “The sale of these shops will clear the last significant hurdle to delivering on the merger with Coral and paves the way for our focus on completion and quickly delivering on the opportunities the merger offers.”

Ladbrokes will also be one of the exhibitors showcasing at Malta’s biggest upcoming gaming event, SiGMA16. If you’re interested in joining this great iGaming summit in November, click here to register today.

Ladbrokes on Rumours Regarding eSports Market Temporary Drop

Bookmaker Ladbrokes has officially stated that it will continue to take bets on the vertical, responding to news reports that it had closed down its eSports market.

eSports Betting Report was the first to notice that the online bookmaker had taken eSports off the virtual shelf. The reports by stated that eSports would no longer be offered as a market, and Ladbrokes cleared up these rumours.

The bookmaker detailed that the rumours of its eSports closure were simply a misconception between the news source and its customer support services. It stated that its eSports market had been closed temporarily in order to carry out improvements to the vertical.

Commenting on the matter, PR Manager and Head of Ladbrokes News, Alex Donohue, said: “We have been in the process of upgrading our eSports product. At no point have we decided to stop taking these bets, and we will shortly have more markets available to all our customers.”

Ladbrokes is a British-based betting and gambling company that aims to provide its customers with an enjoyable experience available from its shops to its website, mobile app, and phone services to make betting simple and fun.

Ladbrokes will also be showcasing at the biggest upcoming gaming event of the year – SiGMA16. If you are interested in coming to watch Ladbrokes as well as the many other great exhibitors at this iGaming summit in November, click here to register today.

Betfred set to gain betting shop portfolio from Ladbrokes-Coral

British bookmakers Betfred seems to be set to win the bid for the 360 betting shops being sold off as a result of the £2.2 billion (€2.5 billion) Ladbrokes and Gala Coral merger.

Earlier this year the Irish betting chain Boylesports made a €118 million bid for betting shops confirming their interest at the sell-off in the initial stages. However, Betfair is the frontrunners in the process and  industry source experts predict that Boylesports will be unsuccessful when the winning bids are announced  shortly.

The green light was given to Ladbrokes and Gala Coral to sell off in July by the UK’s Competition and Markets Authority. But in order to meet UK CMA competition standards, the sale of hundreds of shops was necessary as it became potential competition issues in over 600 locations.

Betfred which is based in Warrington, UK currently operates over 1,370 betting shops. One of the UK’s big ‘4’ high street bookmakers, the chain is determined in their expansion plans. In 2011 they bought the British state-owned bookmaker The Tote business in a deal that was worth £265 million.

Betfred founder Fred Done has expressed his firm’s interest in obtaining the Ladbrokes-Coral real estate as well earlier on in 2015 when the two companies announced their merger.

The results of the Ladbrokes-Coral betting shops is expected to have an official announcement within the next few days.

Final Steps for Ladbrokes and Coral Merger This Week

The £2.3 billion Ladbrokes – Coral merger is expected to be confirmed this week, with the operators agreeing to sell between 350 and 400 betting shops.

Ladbrokes governance cancelled CEO Jim Mullen’s business presentation this week, in which the firm’s business strategy under his stewardship would have been further outlined. The company has decided to defer Mullen’s review to a later date.

The Ladbrokes – Coral merger, which was originally announced in June 2015, has now entered its final regulatory steps.

Following a review by the UK Competition and Markets Authority (CMA), both businesses have been forced to sell a significant portion of their retail betting inventory in order to meet UK fair competition standards.

The two operators’ governances have presented plans on their disposable retail assets. The bookmakers will now be granted the right to sell the inventory to a suitable buyer by the CMA.

In another update, it was reported that once the deal is finalized, Gala Coral senior management will be rewarded with a £50 million windfall.

Ladbrokes will also be showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you would like to come and watch Ladbrokes and the many other exhibitors at this iGaming summit in November, click here to register.

Ladbrokes announces their Ireland FAI Partnership

Ladbrokes announces they have entered into a betting partnership with the Football Association of Ireland (FAI) in an attempt to boost its coverage within Irish sports.
Ladbrokes, the FTSE-listed operator became FAI’s ‘Official Betting Partner’ by securing a two year deal with them.

The Ladbrokes brand promises to receive maximum exposure at all Republic of Ireland international soccer matches as well as all training sessions with this partnership.

Jackie Murphy, Director of Ladbrokes Ireland stated: “Ladbrokes Ireland has returned to a position of growth and we believe investing in Irish sport will support the upward trajectory of the business.Football is a favourite for our staff and customers alike.”

“We’re thrilled for our brand to be joined with such a high-quality partner in the FAI. We expect this deal to further strengthen our presence and growth in the market.”

The FAI’s chief executive, John Delaney also added how delighted he was to welcome on board Ladbrokes as a key commercial partner of the FAI. He went on to say how the wide range of high quality brands who see football as their preferred sport and who have invested in football reflects the strength of the game in Ireland.

Only this June Ladbrokes announced as well their agreement with the English FA to become their ‘Official Betting Partner’ This FAI partnership follows in those footsteps.

No financial terms were disclosed on this new deal between Ladbrokes and FAI


Ladbrokes Publishes H1 2016 Profits Showing Accelerated Growth

Ladbrokes Plc governance has published this year’s H1 results, stating that its ongoing corporate strategy has seen it deliver an “accelerated multi-channel” growth on all core metrics.

The bookmaker would close H1 ending 30th June 2016, recording group revenues of £661 million with an increase of 13% compared to the £585 million from same period last year.

Reversing its H1 2015 losses of -£37 million, the revenue uplift would see the operator post an operating profit of £37.7 million. Ladbrokes would record pre-tax profits of “25 million, maintaining its strong start in 2016, as it reverses 2015’s corresponding £50 million group losses.

Commenting on the H1 2016 performance, Ladbrokes Chief Executive Jim Mullen said: “These strong numbers show customers are responding positively to the new strategy at a time when the sporting gods have generally been on our side and we’ve enjoyed some helpful bookmaker friendly results. This combination has helped boost profits in the first half of the year.”

He went on to say: “We will continue to compete hard on pricing, product and customer services and maintain a relentless focus on meeting and exceeding customer expectations. With the merger on the horizon we recognise there is a lot of hard work still to come, but this is an exciting time for Ladbrokes and we approach the opportunities ahead with a strong sense of confidence.”

Ladbrokes will be exhibiting at Malta’s biggest iGaming summit of the year, SiGMA16. If you would like to join this gaming event and watch Ladbrokes along with the many other exhibitors in November, click here to register.

Ladbrokes and Gala Coral Merger to be Completed in Autumn

The merger between betting and gambling company Ladbrokes and casino operator Gala Coral Group is set to be completed this autumn after the Competition and Markets Authority (CMA) confirmed that the two firms are to divest between 350 to 400 shops.

The CMA said in its final judgement: “Having considered responses to its provisional findings published in May and further analysed the evidence, the group of independent panel members investigating the merger has, in a summary of the Competition and Markets Authority’s (CMA) final report, identified 642 local areas where it may be expected to result in a substantial lessening of competition.”

In the summary, it is stated that the merger could lead to a worsening of the offer made to customers, at both a local as well as a national level.

It went on the say that: “To address these concerns and preserve competition for the benefit of customers in these local areas, Ladbokes and Coral must sell around 350 to 400 betting shops to one or more suitably qualified up-front buyers, which must be approved by the CMA. As many of the problematic local areas overlap, the sale of a betting shop in one local area may also remedy the competition concerns in the overlapping area.”

Before the merger can go ahead, the sales must be substantially completed.

Martin Cave, Inquiry Chair, added: “We’ve found that the merger between two of the largest bookmakers in the country would reduce competition and choice for customers in a large number of local areas.

“For these customers, competition comes from the choice of shops in their local area and they would lose out from any reduction of competition and choice. Discounts and offers of free bets to individual customers are two of the ways betting shops respond to local competition which could be threatened by the merger. Such a widespread reduction in competition at the local level could also worsen those elements that are set centrally, such as odds and betting limits.

“Although online betting has grown substantially in recent years, the evidence we’ve seen confirms that a significant proportion of customers still choose to bet in shops – and many will continue to do so after the merger. We therefore believe that a sale of shops of this scale is needed to protect these customers.”

There was always the likelihood that the CMA would insist on betting shop sales, but the bookmakers will be more than happy with the judgement, given that some estimates suggested that the number would be as high as 1,000. The sale of these shops, which was already identified months ago, will now be accelerated in order to allow the merger. Boylesports and Betfred have been touted as potential buyers.

Ladbrokes said: “Ladbrokes welcomes the announcement by the CMA that the merger with the Coral Group can proceed subject to the sale of 350-400 shops. This is a significant step forward and we will now begin to talk in earnest to potential buyers for these shops. We remain on track to complete the merger in the autumn.”

Ladbrokes will also be one of the exhibitors showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you would like to come and join this iGaming summit in November, click here to register.