Habanero to Launch Content With

Full suite of games available to Italian giant

Premium slots and table games provider Habanero has reached an agreement to launch its content with, one of Italy’s most important operators.

Alfredo Melloni, Head of Gaming at, said: “Habanero has built up a reputation for developing quality slot games within the iGaming industry and it was important for us to join forces as we look to expand our casino offering. We’re thrilled to be able to offer their games to our players, who I’m sure will become big fans of the slots they produce.”

As per the terms of the deal, Eurobet will integrate the supplier’s full suite of games, including latest releases 5 Mariachis, Rolling Roger and Cake Valley. The new partnership follows recent certification of Habanero’s content in the region by the Italian regulator AAMS, as they look to target the growing market during 2018.

This is being spearheaded by former BetVictor executive Arcangelo Lonoce, who was appointed as European Head of Business Development in November 2017.

“We’re thrilled to have put pen to paper on this significant deal with Eurobet, which strengthens our position not only in Italy but in Western Europe,” said Lonoce.

“Supplying our games to one of the region’s biggest operators is a fantastic way to kick-start our ambitious expansion plans over the next 12 months. We’re confident Eurobet customers will enjoy the depth and breadth of our slots, and we look forward to a long and successful working relationship with the operator.”

The supplier now offers over 80 video slots titles, 10 table games, and 10 video poker titles, which are integrated with over 60 operators and aggregators and available in 24 European and Asian languages.


Yggdrasil Gaming signs bwin as first partner in Italy

Award-winning gaming software supplier Yggdrasil Gaming has partnered with GVC Holdings’ Italian-facing gaming brands to integrate its video slots into the operator’s and Gioco Digitale sites.

In January, the provider announced it was entering the Italian market and this agreement with GVC sees Yggdrasil’s vision for their award winning portfolio of HTML5 games being offered in Italy come to light. This contract will also allow the developer to continue to expand its reach across Europe alongside a leading operator with exceptional expertise in the region.

Titles from Yggdrasil’s Italian portfolio comprises of a variety of famous casino games including Vikings Go Wild, Dark Joker Rizes, Bicicleta, Seasons and Nirvana. Eleven games will initially be certified under Italian regulations and forecasted to go live on early in the second quarter of 2017.

The slots are integrated via iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile. GVC’s Italian operations will gain access to the supplier’s arsenal of in-game promotional tools, BOOST™, the industry-first sharing tool BRAG and the recently-launched Missions feature which support these slots.

CEO at Yggdrasil Gaming, Fredrik Elmqvist said: “We are thrilled to have joined forces with an operator as big and as respected as GVC to enter the Italian market. We will provide GVC’s Italian operations with a premium gaming platform to initially offer eleven certified games with a view to providing many more as the partnership develops. We have grown our footprint across Europe this past year. This is the latest in a long line of big deals, and shows the progress we are making and just how desirable our games and in-game promotional tools have become.”

Chief Product Officer at GVC Holdings, Liron Snir stated: “Our mission is to offer our players the widest possible range of quality games. Yggdrasil titles have taken the market by storm and it is a great step for us to be able to integrate this first-rate content into our Italian offer. What’s more, their in-game promotional tools are genuinely innovative, particularly the BRAG feature which was a real draw for us.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

LeoVegas completes its first acquisition in group’s history

LeoVegas today has carried out their first acquisition in the company’s history with the purchase of the Italian gaming operator The Italian operator holds a licence for the Italian market which is currently the largest regulated gaming market in Europe according to data from H2 Gambling Capital. With this addition, it gives LeoVegas and established positioning there.

LeoVegas party held during SiGMA16

LeoVegas party held during SiGMA16

LeoVegas will acquire 100% of the company who in 2016, had a revenue of €8 million. The agreement includes a cash consideration of €6.1 million.

Winga, an organisation comprising of 33 employees, offers their customers a full product offering with 50 percent of their revenue being generated from Live Casino. This includes studio environment and their unique product which is broadcasted live on Italian TV as well as Sky TV. LeoVegas plans to gradually introduce their brand into the Italian market while Winga benefits from their data-driven marketing approach and strengths on the product side and mobile technology around the customer experience.

The purchase price to the seller of Winga which is Paf (Ålands Penningautomatförening) will be paid in two parts and expected to be finalised on 1st March 2017 subject to customary conditions and approval from the Italian authorities.

LeoVegas’ Group CEO Gustaf Hagman commented: “This is yet another milestone in LeoVegas’ development.”

He continued: “The acquisition of will enable rapid expansion in Italy, as we are acquiring a company with local knowledge and an established position. LeoVegas’ expansion strategy is to grow in markets that are either regulated or in the process of being regulated. Our focus on mobile gaming and our proprietary, flexible technology platform create the conditions for a successful acquisition.”

LeoVegas has evaluated around a dozen acquisition opportunities during the past year and having a cash position of over €55 million, they are in a position to continue with new strategic acquisitions moving forward.

This acquisition sees LeoVegas holding gaming licences in the UK, Denmark, Ireland, Malta and now Italy.


Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Yggdrasil goes live in Italy later this year

Online and mobile casino games provider Yggdrasil Gaming has started the process of certifying their games and platform in compliance with Italian technical requirements with 11 of their titles which will be set to go live in Italy in Q2 of 2017.

Some of the games the Malta based company will be preparing for the Italian markets include Dark Joker Rizes, Vikings Go Wild and Holmes and the Stolen Stones.

Along with gaining access to games, operators will also have permission to Yggdrasil’s collection of in-game promotional tools, Boost, along with social sharing tool, Brag.

Italian operators have continued to be innovative on the mobile channel so they will also welcome Yggdrasil’s HTML5 iSENSE 2.0 platform that allows for smooth integrations and simultaneous releases on mobile and desktop.

CEO at Yggdrasil Fredrik Elmqvist announced: “It is about time Yggdrasil ‘crossed the Rubicon’ as Italy is one of the most exciting and fastest-growing markets in gaming.

“We already had a number of tier-one operators on our books who were active in Italy, so it really was a no-brainer to enter ourselves.

“We are delighted that Yggdrasil will have a presence in this exciting jurisdiction, and we are already in negotiations with some major operators. We hope to meet more at ENADA Primavera in Rimini in March, and plan to vitalise the Italian market further with proven titles and promotional concepts.”

NYX secures licensing agreement for Italian gaming market

NYX Gaming Group has partnered up with FM Gaming and PSM Gaming in Italy to supply NYX omnichannel gaming content to the Italian land-based market.

This licensing agreement covers the distribution of games for Italy’s Comma 6a retail market which is the largest land-based hardware gaming market in Europe.

Initially, NYX will launch their high-performance titles ‘Holly Madison’ and ‘Sky Winners’ to the retail market. These games are now available to play for the local Italian customers on-property. They are representative of a suite of NYX casino content which will also be available on mobile and desktop to players across the European market.

“I’m very excited for this achievement,” said Andrea Guzzon, NYX’s Regional Manager Southern Europe. “NYX continues to work towards delivering a complete omnichannel gaming experience and this latest on-property development represents a key milestone in our strategy in the Italian Market and across the globe.”

Fabio Castaldo, FM Gaming Italia Managing Director, commented: “I’m delighted to announce that NYX games are now available in our games portfolio on Italian Comma 6a machines, and up and running over our new PSM G640S Hardware, that will ensure top level performance. I’m confident that players will be amazed and engaged with the quality of the NYX games and their future content releases which we plan to integrate.”

Microgame Italian customers benefit from Medialivecasino games

Leading Italian provider Microgame has struck a deal with international live games specialist Medialivecasino to supply their live games to the provider’s customers in Italy.

The provider’s platform at the moment includes NetEnt and Evolution Gaming and Medialivecasino now joins the line-up as a live games provider. Blackjack, Live roulette and baccarat are soon expected to be available in both mobile and desktop versions.

Marco Castaldo, CEO of Microgame announced: “We are very pleased to complete our offer with Medialivecasino games.This further strengthens the most comprehensive portfolio in the Italian market, now available to all the customers of our group.”

The head of sales and Marketing at Medialivecasino Angelo De Gobbi added: “We are proud to have been selected by Microgame to extend the range of games on their platform.”

Bet365 Increases its Grip on Italy’s Online Sports Betting Market

According to new estimates released by the AGIMEG news agency, Bet365, online gambling operator, has tightened its grip on Italy’s regulated sports betting market.

In the month of May, Italy’s overall sports betting market took in wagers of €562.4million; 15% higher than the same month last year. Sports betting turnover totalled to €2.9billion for the year-to-date, up from €2.5billion in the first five months of 2015, with online wagering accounting for €1.6billion of 2016’s total.

In may, total online wagers were up nearly one third at €317.4million, of which Bet365 claimed just below €120million for a share of 37.1%; a 1.4 point improvement over its Q1 share. Bet365’s total was enough to make it the top overall betting operator, easily shadowing SNAI–Cogetech Group’s combined online/retail total of €80million.

With €32million, Gala Coral Group’s Eurobet brand ranked a distant second on the online chart, well ahead of SISAL’s third placement with €23.9million, while SNAI’s €21.5million edged out William Hill by a mere €200k.

SNAI-Cogetech Group was the retail betting leader with €58.4million, while Lottomatica placed second with €41.4million, with Eurobet not too far behind with €39.5million.

With wagers totalling €95.3million, the second highest total this year following January, May was a strong month for virtual betting products. Betting exchanges were only approved in 2014 in Italy, but despite the relatively small base, this year has shown strong growth. In May, exchange wagers totalled around €400k, but the year-to-date number is up by more than a third over the first five months of 2015.

Bet365 will also be showcasing at SiGMA16, Malta’s biggest upcoming gaming event of the year this November. If you would like to come and see Bet365 along with other exhibitors at this iGaming summit, click here to register.

Francesco Rodano Joins Playtech

Playtech, a gambling software development company, has today announced that former Italian online gaming regulator, Francesco Rodano, has joined the firm’s executive management team as Chief Policy Officer.

Working out of the UK office, Rodano will report to Mor Weizer, the group’s chief executive officer.

Rodano’s new role will see him engaging with policy-makers to advise company executives on governmental policies at local, state, national and EU levels. Rodano will also be tasked with seeking out new business opportunities for Playtech’s growing international presence.

Playtech is set to benefit from over 18 years of experience that Rodano has gained from working with a number of different online businesses, with his last nine years spent at AAMS; the Italian gambling regulatory authority, where he was responsible for managing and leading the country’s online gaming regulation.

While at AAMS, Rodano reformed the Italian regulatory framework and oversaw the introduction of a comprehensive range of regulated online products, including poker in 2008 and casino games in 2011, attracting over 100 licensees to the market.

During his tenure, Italian gross gambling revenue grew to above €800 million, making it Europe’s second largest regulated market, with Italy becoming a successful case study for other regulators whose countries have or are soon to be regulated. In 2008, he was also awarded the IMGL’s Regulator of the Year award.

Since 2012, Rodano has been a member of the European Commission’s Group on Gambling Services, where he supported a draft of the formal initiatives recently adopted by the Commission.

Mor Weizer, CEO at Playtech, said “Thanks to his professional achievements and his personal stature, Francesco has become a highly influential figure in the international online gambling arena. We’re delighted he has chosen to join Playtech and I’m sure he will provide an invaluable contribution to the further growth of the company.”

Francesco Rodano said “After many years spent as a regulator, I’m excited to move to the industry side and to join Playtech at a time when focus on regulated markets is a global priority. Playtech has a talented and respected management team and I am really looking forward to supporting them on public policy matters.”

Italy’s ADM to Issue More eSports Licenses

It has today been announced that Italy’s online gaming and betting regulator, Agenzia delle Dogane e dei Monopoli (ADM), is set to issue further eSports licenses in order to channel the vertical to the regulated betting operators working in the country.

This move follows the continuous increase in popularity that eSports is gaining, with betting operators attempting to attract potential eSports bettors to their websites in a bid to cross-sell them into their ‘traditional’ sports betting offerings.

The first batch of new eSports licenses will cover the ‘DOTA 2’ and ‘League of Legends’ franchises, and will be regulated under the betting decree of July 2013 on sports and other events as identified by the licensees and verified by the ADM.

Valerie Peano, partner at the Rome-based law firm EGLA, said that the 2013 decree placed “limitations on the types of bets that could be placed: the nature of the bets must not include any sort of violent, indecent or discriminating offer. Therefore, eSports instigating violent behaviours and/or any kind of discrimination will not be accepted”.

Licensed operators will list the eSports events that they will be offering markets on, and the ADM will add the events in the betting schedule along with the real-time results through the national central system.

“As a general rule, licensees shall submit a technical report to detail (i) the eSport event/s, (ii) the bet/s to be included within said customised betting program and (iii) the results certification modalities of the event through two different sources of information, one official (e.g. federations) as well as (iv) the licensee’s system description for relevant data registration and storage,” added Peano.

Licensees will also have to offer solutions to facilitate access to information by the regulator, particularly to live events, so that it can carry out monitoring and inspection activities. ADM will also maintain authority over betting integrity issues as well as the risks associated with irregular betting patterns.

BET365 Dominates Italy’s Online Sports Betting Market

Bet365 carries on dominating Italy’s online sports betting market, according to new stats based on 2016’s first quarter., an Italian gaming news website, reports that Bet365 gathered more than one-third of all online sports wagers managed by Italian-licensed operators in the three months ending March 31, roughly equal to Bet365’s performance on the FY15 charts.

Italian-licensed operators announced total sports wagers of €970m in Q1, of which €346.2m (35.7%) was wagered with Bet365’s local site. Gala Coral Group’s Eurobet brand was a very distant second with €101.3m (10.4%), while William Hill took third place with €75.9m (7.8%).

The remaining online top-10 read as follows: Sisal €71.3m (7.3%), SNAI-Cogetech €68.4m (7%), Lottomatica €50.4m (5.2%), Paddy Power €45.2m (4.7%), Bwin €44m (4.5%), GoldBet €33m (3.4%) and Unibet €13.8m (1.4%).
Bet365 also unsurprisingly scored top marks on the list of sites providing the best value for punters, with an average payout of 94.8%, followed by Unibet (93.5%) and William Hill (93%). At the other end of the scale, the worst places to wager were Goldbet and SNAI-Cogetech, with reports on the site of average payout ratios of 85.5% and 86%, respectively.

Although Agimeg didn’t break out individual operator stats for the virtual betting sector, it did mention that virtual wagering revenue improved by 11% from Q1 2015 to €47.2m, while the still nascent exchange betting vertical rose by 40% annually to €875k.

The land-based sports betting business handled wagers totaling €788m, €189.2m of which was handled by SNAI-Cogetech, while second place went to Lottomatica with €133.4m and Eurobet not far behind with €126.4m.

Sticking with land-based operations, Italy’s four casinos reported combined revenue of €76.4m in Q1, led by Casino di Venezia with €25.2m. Slots accounted for 62.4% of Q1 casino revenue.