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Betclic boosts Sports Betting Portfolio Partnering with Betgenius

Betclic Everest Group (Betclic), the French sports betting operator has boosted their in-play service by partnering up with Betgenius (Genius Sports subsidiary). The three-year agreement began earlier this month which entails Betgenius providing over 130,000 in play events per annum across all the Betclic and Expekt brands and territories.

This partnership, according to Betclic was necessary in order to facilitate the company’s growth and service across its newly targeted European markets being Portugal, Belgium and Italy.

Betgenius offers pre-match and in-play data on over 300,000 sporting events covering 25 sports every year.

Pascal Brouet, Product and Innovation Director at Betclic updated stakeholders and commented on integrating Betgenius in-play services saying:

“As part of our product strategy, we are always aiming to increase our offer to the benefit of our punters. Automation of sports in-play is one of the key areas to achieve this goal. Our clients will be able to bet on more than 130,000 in-play events a year. This doubles our live football events and multiplies our live basketball coverage by four. The partnership with Betgenius – thanks to its professional expertise – as well as all our latest and future innovations, will strengthen our leading position in the sports betting industry.”

Jack Davison, Managing Director at Betgenius also expressed opinions on the firm’s latest partnership concluding: “We are constantly growing and improving our offering to be able to service the most ambitious and demanding of customers. Our deal with Betclic Everest Group – a recognized pan-European heavyweight of the industry – consolidates our position as the provider of the highest quality in-play trading services in the market.”

“We are constantly growing and improving our offering to be able to service the most ambitious and demanding of customers. Our deal with Betclic Everest Group – a recognized pan-European heavyweight of the industry – consolidates our position as the provider of the highest quality in-play trading services in the market.”

Betgenius releases in-play eSports product

Betgenius, sports betting software provider, has released an eSports market inventory with pre-match and in-play features.

Now, using Betgenius software, operators can conduct full automatisation of their pre-match betting within the most important eSports events, such as League of Legends, Dota 2, Counter-Strike: Global Offensive, and Heroes of the Storm. The goal that Betgenius hopes to achieve, is to offer as exact in-play eSports odds as possible, as well as the best margins.

The new product, which includes different engagement tools such as live scoreboards will be available on multiple channels, namely desktop, tablet and smartphones. This way, Betgenius wants to deliver better user experience and further sustain the interaction.

CEO of Betgenius, Mark Locke, said: “This is a real first in our industry and I am thrilled that we can now offer such an exclusive product to our customers.

“Over 30% of current eSports fans have engaged with some form of betting online – this represents an excellent opportunity for the market. On recognising this, we began building a sophisticated product line that not only offers pre-match odds across all major competitions base but also a full live betting offering, which is generated through our specialist software capability”, he further comments.

Itai Zak

Itai Zak is a visionary iGaming executive with vast experience in providing commercial, operational and technical leadership for innovative B2C and B2B gaming organizations. He’s the CEO of a fast growing Bucharest-based operator GoWild Gaming.

Prior to his current role at GoWild, Itai served as the CEO of SBTech. He was in charge of driving the company’s strategy and vision through the operational and commercial management of over 300 employees in the SBTech group.

Itai Zak is experienced in a broad array of leadership and management issues needed to turnaround or rapidly grow a business, including strategy, new product development, technology, international expansion, personnel acquisition and development, sales and business development and M&A.

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