Yggdrasil Gaming Reaching for the Spanish iGaming Market

Yggdrasil Gaming entered the Spanish igaming market by reaching an agreement with existing partner GVC

GVC has a strong presence in Spain including its leading bwin brand, and will be the first operator to offer Yggdrasil titles in the market.
Yggdrasil games are expected to go live in the market during Q2 2018, in full compliance with Spanish requirements. The Spanish online gaming market has enjoyed impressive growth in recent years, particularly since it added slots to its offering in 2015.

According to regulator Dirección General de Ordenación del Juego (DGOJ), online gaming revenues were up 37% year-on-year for Q3 2017, to €140.5m.

Yggdrasil Gaming‘s CEO Fredrik Elmqvist stated, “Spain has quickly emerged as one of Europe’s fastest-growing and exciting jurisdictions, making it a perfect environment for Yggdrasil’s award-winning slots and promotional tools.

“To enter Spain with GVC, a long-time partner across multiple jurisdictions, will ensure our games are enjoyed by slots fans across the country. Following recent entries into Denmark and Italy, it also underlines Yggdrasil’s commitment to expanding its footprint in Europe’s regulated markets.”

GVC’s Head of Content Andrew Whitworth, expressed, “We were not going to pass up the opportunity to be the first operator to bring Yggdrasil’s slots to Spain, and we are certain they will perform strongly in the market.”

The move into Spain is the latest example of Yggdrasil’s regulated strategy, which saw it enter Denmark earlier this year and Italy during Q2 2017.


Multibillion-pound Merger Between Ladbrokes Coral And GVC

Ladbrokes Coral and GVC’s multibillion-pound merger could finally be set in stone this month.

As the Financial Times newspaper revealed, the two companies are closer towards signing a deal for a multibillion-pound merger than it was previously known and have already come to a conclusion in terms of how the new executive team and bored should look like.
This move could lead to a new wave of further Merger and Acquisition deals among the gaming industry. Especially since the merger would occur with the publishing of a regulatory review in the UK at the end of this month. It could inspire competitors to merge also in order to prevent the loss of market share.

As reported, the companies Paddy Power Betfair, 888 Holdings, Jackpotjoy, Rank Group, The Stars Group and William Hill have all just recently set up their own battle plans.
As David Jennings, Davy’s head of leisure research, stated, “After the review, it won’t be the commencement of talks, it will be the continuation of them.”

As the Financial Times reported in August, GVC offered up to £3.6bn (€4.0bn/$4.7bn) to merge with Ladbrokes Coral. But after the negations turned out to be unsuccessful, GVC’s chief executive, Kenny Alexander announced that there will be no considerations for any other deal till the review is launched.

Last month, GVC published that the company was able to achieve a growth in their earnings and increased their revenue in around a double-digit within the first six month of 2017. The results were released in order to seek for more acquisitors.


Kenny Alexander stated, “Strategically, the organic growth potential remains exciting and through further product development and increased marketing investment we are well placed to pursue these opportunities.

“However, we operate in an industry where regulation and increased taxation present headwinds and these are best addressed through scale and diversification. The combination of our people, proprietary technology and proven M&A track record, means GVC is well positioned to play a significant role in the industry’s ongoing consolidation.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

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Newcomers to GVC aim to step-up their Casino and live offering

Owner of and Sportingbet, GVC has recruited three new executives with the aim to boost its casino and live products segment.

The three new appointees are Rob Fell who will be taking over as head of casino products, Andrew Withworth the new Head of Content and Oliver Bartlett coming in as Head of Live.

Former vice-president of product at Lottoland Fell, will assume responsibility for the development of casino platform product across the group.

After a stretch of being head of gaming strategy for Tatts Group’s UK arm Talaruis, Withworth has joined GVC and he will be responsible for internal game development teams as well as cooperating with external suppliers on their game selection.

To round it off with initially focusing on the company’s B2B product line-up and the growth of the firm’s live Casino offers across its consumer, GVC has appointed Bartlett, previous head of VIP and project Manager for

GVC’s Chief product officer Liron Snir said that one of their key areas of focus is their live verticals and casino. He went on to say that these three appointments reflect their objective to become the best-in-class.

“Rob, Andy and Oliver bring new skills and experience in the gaming sector that will be transformative to our ability to create and deliver a great quality product and experience to our customers.”