LeoVegas Closing 65 Million Pound Deal

LeoVegas is strengthening its position in the UK Market by signing a new deal

LeoVegas has confirmed an agreement to purchase Intellectual Property & Software Limited as well as related assets from other brands for an amount of £65m (€73.2m/$88.8m). As part of the deal, the company will acquire assets from the European Domain Management such as, for example, Bet UK, UK Casino, Slotboss and

As part of the additional deal, LeoVegas plans to acquire the assets of the marketing company Rocket 9 Ltd. The deal will be financed with cash and existing debt facilities. LeoVegas aims to complete the transaction before the first quarter of the year.



Gustaf Hagman, CEO of LeoVegas

LeoVegas’ group chief executive, Gustaf Hagman, stated, “To be able, at our six-year anniversary of the launch of LeoVegas, to conduct this remarkable acquisition feels just great.

“Following the acquisition of Royal Panda, LeoVegas now works with two scalable brands; we believe that in larger markets our global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy.

“The UK market is a very large and mature market and that is the reason to work with several brands that attract various types of customers.


LeoVegas at SiGMA17


“Combined with one of the market’s most effective customer acquisition models, we are now gaining a firm stronghold in the UK with the acquisition of 85 employees with local expertise.”

Further he said, “With this acquisition, we are adding a company culture with a strong technology and product focus which is a perfect fit with LeoVegas’ to further strengthen the group’s position as the leading GameTech company.”






LeoVegas Announces Caroline Palm as the New HR Officer

LeoVegas starts the new year with organisational changes

Caroline Palm was appointed as the new chief human resources officer at LeoVegas. This position has just been created recently. Palm will start her new role on February 14. As part of her position she will be in charge of the company’s HR matters. In her prior position at the Serendipity Group, her tasks were mainly focused on the company’s HR strategy.

SiGMA-igaming-Caroline Palm

Caroline Palm

Regarding her joint of LeoVegas she stated, “I am passionate about working in fast-growing technology companies and look forward to be part of LeoVegas continued growth journey. I appreciate the company’s strong corporate culture and that LeoVegas invests a lot in its staff and the topics that I am passionate about.”

LeoVegas’ group chief executive Gustaf Hagman added, “Caroline fits perfectly into LeoVegas and this new role within the management team.

“The overall responsibility and strategic mind-set about staff, recruitment and HR is important now when we are close to 600 employees. It has also become even more fundamental when we have started to acquire companies and have offices in several countries and cities.”




LeoVegas at SiGMA 2017