GiG Partners with Horse Racing Publisher

GiG and  join forces for marketing partnership

Gaming Innovation Group Inc. (GiG) has entered into a marketing partnership with GG.CO.UK, one of the world’s leading content driven horse racing websites. With the Cheltenham Festival just around the corner, GiG are to deliver event and targeted digital paid marketing services from their office in Copenhagen.

sigma igaming GIG partners with Horse Racing Publisher

GiG stand SiGMA17

The alliance will not only give GiG a future entry point into the UK horse racing market, but will also mark an important step in using the innovative technologies that are being created by the company. In this case, the proprietary IT solutions to drive paid marketing campaigns.

“I am excited to launch a first partnership of this kind. is a leading horse racing site and we believe there is a vast untapped opportunity to strike similar partnerships with other affiliates across other sports.” – Chief Digital Officer, Richard Brown of GiG

The partnership will allow both parties to focus on each other’s strengths. will continue to provide all their expert knowledge and content, and GiG will handle all paid media for the brand.

GG.CO.UK uses its network of experts to create the content that will provide the best opportunity for horse racing enthusiasts to make the best informed decision and pick a winner.

“Over the years, GG.CO.UK has concentrated on building a base of quality content from excellent contributors and providing an effective platform from which to source daily racing information. We’re excited to be working with the team from GiG, and the capabilities they have within paid marketing, which to date has been unknown territory for us. We’re sure that we can do great things together.” – Colin Jelfs, Managing Director of

The alliance with GG.CO.UK is the first of its kind, but it is not the first partnership in the history of GiG and will not be that last one.

“The end game for GIG is to be a market leader in all aspects of the world of sports betting. And the ability to use our proprietary odds marketing technology in a competitive landscape like horse racing is a great opportunity for us, and with Colin & GG.CO.UK we have the right publishing partner to deliver exciting results for both parties.” – Chief Digital Officer, Richard Brown of GiG.



Steve Wozniak Inspires Audience at GiG Conference

At the 5-year company anniversary event GiGsters Connect, organized by Gaming Innovation Group (GiG), legendary Silicon Valley tech wizard Steve Wozniak was welcomed by a cheering crowd while whizzing into the InterContinental Arena in Malta on a Segway

The audience included 650 GiG employees (“GiGsters”) from Malta, Norway, Spain and Denmark as well as over 500 external guests who were given a free ticket by GiG: UoM, MCAST and Middlesex University students and professors, members of the Maltese tech community and high profile guessts.

 The gadget guru captivated the audience with an inspiring and educational fireside chat with GiG CEO, Robin Reed, and also took questions from the audience.SiGMA iGaming Steve Wozniak Inspires Audience at GiG Conference

 In an industry where recruitment of top tech talent may be difficult, GiG is truly leading the way by opening up their awesomeness and sharing it with all of us. What an inspiring and engaging event for students, employees and the local community! More of this please!”, commented Kelly Kehn, Co-founder of All-in Diversity: an industry-driven initiative to benchmark diversity, equality and inclusion in iGaming.

Sharing a wealth of anecdotes ‘Woz’ had the audience glued to his every word: while working at the video game company Atari, he had dreamt of a “computer in color”. After “four days and nights without sleep”, the image of a colored computer screen had popped into his head. It was “just a digital number” but that was all it took to change the industry.

Employees and students expressed gratefulness to GiG for this great opportunity.

“I am really grateful to GiG for this wonderful opportunity of a lifetime. I got to meet one of my role models, talk to him and have him sign my books and my shirt. Today was a good day.”, said GiG Solutions Architect and former MCAST student Chris Demicoli.  Listening to other conversations after the event confirmed that he seemed to speak for almost every guest that evening.

The 2-day GiGsters Connect event meanwhile has been featuring many more in-depth knowledge session, hackathons, parties and learning opportunities lined up for all 650 GiG employees in attendance.



GiG Becomes Founding Member of All-In Diversity

GiG shows commitment to increasing diversity in the gambling industry

Gaming Innovation Group (GiG) has partnered with the All-in Diversity Project (AIDP), truly expressing its dedication to increasing diversity in the gaming industry. Furthermore, GiG’s already existing partnership with Girls in Tech prioritises the engagement, education and empowerment of girls and women who have a passion for technology.

The GiG CEO, Robin Reed, said: “GiG’s vision is to open up iGaming to make it fun and fair for all. By attracting a more diverse workforce, the gambling industry can not only improve its performance but make better decisions. Through All-In, we will become part of a bigger conversation involving more organisations to work on improving the joint diversity challenge faced by the industry.”

Kelly Kehn, Co-founder of All-in Diversity Project, commented:“GiG shares our values and is truly walking their talk”

“It’s clear that Gaming Innovation Group has always had Diversity and Inclusion at the heart of their company culture. It’s evident in everything they do. We believe that ‘diversity’ is not a one- off initiative, but rather should be embraced at all levels and as part of how we move our industry forward in terms of image, product and talent. GiG shares those values and is truly walking their talk. We are proud to have them as a Founding Member of the All-in Diversity Project.”

The GiG CMO, Tomas Bäckman, added: “Attracting strong female candidates to fill product, commercial and tech-related leadership roles is key”

“From a commercial point of view, GiG needs to speak to its female audience just as well as the male audience when thinking about the personalization of our online casino products. Attracting strong female candidates to fill product, commercial and tech-related leadership roles is key.”

GiG’s next big event will be celebrating the 5-year anniversary of GiG with an internal conference, called “GiGsters Connect”, where employees will learn more about the partnership.

GiGsters Connect will be featuring Apple Co-founder, Steve “Woz” Wozniak, to speak at the event. In addition to the 650+ GiGsters travelling from 6 locations across Europe, GiG has invited 400+ members of the Maltese Tech community to be inspired by the famous Woz.



GiG Partners with Hong Kong-based D-Tech

GiG continues extended growth

Gaming Innovation Group (GIG) continues to make headlines. Its game provider subsidiary, GiG Games, is proud to announce a partnership with Hong Kong based games studio D-Tech, acquiring a 36% stake in D-Tech. This comes at a time of extended growth for GiG, and this partnership is another step to create a fully integrated iGaming ecosystem.

“We are very happy with this investment and with the partnership between us and D-Tech. The people behind the studio are industry veterans and masters of their craft. So we know that they will produce great games. Investing in an Asian game studio helps us build games for Asian players in Europe, effectively increasing our output in number of games per year to match the volume of larger game providers in the industry.” – Mathias Larsson, MD of GiG Games

The developer will launch their first game, ‘Year of the Dog’ in March 2018, and has several games in the pipeline with the aim to release ten games in 2018.

A selection of D-Tech Games will be built directly into GiG Games’ Remote Gaming Server (RGS) and will be branded GiG Games. The new games will go live on GiG’s own casino brands first, and will then be launched later with other operators in Europe.

“We are excited to welcome GiG as part of our team. GiG’s entrepreneurial and innovative culture is a perfect fit with our own and this deal provides D-Tech with a fantastic opportunity to team up with the leading innovative iGaming operator while we focus on building games for Asian players” – Harmen Brenninkmeijer, Founder of D-Tech.

GiG has paid EUR 360,000 for its 36% stake in D-Tech. As part of the transaction, GiG will receive eight exclusive online games.



GiG Powered Casino Operator Announce the Relaunch of SpinJuju

SpinJuju now available for desktop

SpinJuju was first released in 2017 as a mobile app. Now, players can take their enjoyment to the desktop, as the casino operator announces the release of SpinJuju for desktop users. SpinJuju offers free wager spins on every deposit with Juju points.

Simultaneously, players can take full advantage of all Gaming Innovation Group’s iGaming connections and its Whitelable platform service provider ‘GiG Core’, previously ‘iGaming Cloud’.

Founded in 2012, Gaming Innovation Group (GiG) is a technology company that supplies products and services throughout the relay of the iGaming industry. GiG intends to “open up iGaming and make it fair and fun for all”. It is listed under the Oslo Stock Exchange, using the ticker symbol ‘GiG’, and operates outside of Malta.

Emma Axling, Operations Manager at SpinJuju has said: “To make a real mark with our recent re-launch we boosted the casino with great new welcome and loyalty bonuses! To keep things even more interesting we implemented a point system where the players can collect points for every euro deposited, and claim wager free spins and cash bonuses – instantly!”

“As a new player you can benefit from 200% up to €100 in Welcome Bonus”, she added.



Co-founder of Apple to visit Malta for GiG’s 5 Year Anniversary Event

Steve Wozniak, the Co-founder of Apple, will be visiting Malta for GiG’s 5 year anniversary event

Gaming Innovation Group (GiG) is one of of Malta’s leading iGaming employers. GiG will be hosting Steve Wozniak upon his visit to Malta. He is famously known as the Silicon Valley tech wizard ‘Woz’ Wozniak, coming to Malta for an event celebrating GiG’s five year anniversary.

The annual employee conference held by GiG, called ‘GiGsters Connect’, is taking place on the 6th and 7th March, with all 650 GiG employees (as well as those travelling from abroad to join their Maltese colleagues).

On top of meetings, parties, hackathons and opportunities to learn, there will also be a “fireside chat” and a chance to ask ‘Woz’ questions. Those who attend will learn about Apple’s startup and the way Woz transformed the system by venturing into the unknown.

Over 400 university and MCAST tech students – as well as developers, startups, entrepreneurs, some members of the Maltese business community, will be invited to the session with Woz.

GiG’s CEO Robin Reed: “There are many people in Malta, including at GiG, who work in highly specialised technology roles. We couldn’t think of a better way to celebrate five successful years of our company than by giving our employees and 400 of the Maltese tech community the opportunity to be inspired by Woz, a pioneer of technology.”

The engineering prodigy Steve Wozniak had worked side by side with the late Steve Jobs. He individually built the first Apple computer prototype, revolutionising the computer world.

GiG only recently announced their all time high quarterly revenues, reaching a whopping EUR 39.9 million in Q4 of 2017. They also plan to penetrate into the US market, after forming a new partnership with Hard Rock International to deliver their first Casino.



Bespoke Reel Races – A Brand New Launch by Casino Calzone

Casino Calzone has just celebrated its first anniversary and is continuing its success story

The company powered by GIG’s platform service provider iGaming Cloud and Fast Track, a casino content solutions provider, is constantly developing and releasing innovative new features.
Calzone’s most recent release, Bespoke Reel Races, adds an advanced and unique feature to its casino streaming channel.  Ben Clemens, COO at GiG, added, “Bespoke Races adds an innovative spin on the popular race-type features that are becoming rather commonplace in the online casino industry today.”

SiGMA-igaming-Casino Calzone

Casino Calzone at SiGMA 17

Streamers play with and against their viewers and peers in real time.

The races are fully-customisable and streamers have the ability to play in teams or against their competitors in real time. This opens up a completely new experience for streamers to interact and engage.

Players can amend and design their unique races according to their individual preferences – such as points-calculation methodologies, spin counts, duration and games. A race can be extended from a few days up to several weeks and the streamers can track their progress.

What makes casino streaming to popular is the element of social interaction. With Bespoke Races this feature is taken to a new level, since players will have the possibility to take on streamers head on through these exciting races.

Continuous innovation and engagement is key

Sebastian Jahreskog, Co-founder of Casino Calzone stated, “Casino streaming marketing is a key marketing channel for Casino Calzone and to remain relevant and competitive in this space you need to continuously innovate and to engage with your streaming partners and their viewers and we believe this new feature enables this and increases engagement between all parties.”

Casino Calzone has chosen to launch this feature exclusively in conjunction with top UK-based casino streamer NickSlots before rolling out to further streaming partners. NickSlots has already been able to showcase this innovative new feature to his legion of dedicated fans.

New bespoke reel races are great addition to great site and brand

Casino Streamer of NickSlots commented: “Casino Calzone understands that innovation is key to success in the streaming market and is always discussing new ideas as well as launching new features that my viewers and I enjoy. These new bespoke reel races are a great addition to an already great site and brand.”


Payments and Financial Insights Launched by GiG and iGC

GiG (Gaming Innovation Group) and iGC (iGaming Cloud) proudly announce the launch of iGC Payments and Financial Insights

In the third quarter of 2017, iGC Insights was released as a completely new platform for reporting and guided analytics. It enables users to access and work with corporate data with visualisations through a so called self-service business intelligence (SSBI) approach.

The data is visualised and turned into understandable data for end users who do not have a background in data mining or statistical analysis, for instance. To ease the decision making process, the information is converted into charts, scatter plots, tables or geographical maps.

Payments Insights
SiGMA-igaming-GiG at SiGMA

GiG at SiGMA 17

Payments Insights enables users to make the most out of their payments data. Raw data is translated into an interactive and easy understandable dashboard. This way, users can analyse customer behaviour and market trends. In addition, it brings competitive advantages as payment problems can be identified and solved quickly.

Head of B2B Support/Risk & Fraud, Mark Weston, points out, “Payments Insights has been developed with present and future Anti Money Laundering (AML) and Responsible Gaming requirements in mind. Payments Insights allows users the ability to identify anomalous transactions per user to satisfy your compliance needs. Transactions which deviate from historical behaviour, and similarly that of a single user’s activity when compared to standard market behaviour are easily identified.”

Financial Insights

This week, iGC made an additional launch and introduced Financial Insights, which further boosts the coverage and visualisation of data crucial for businesses.

Financial Insights is an executive dashboard and presents essential business intelligence visually and instantly. Therefore, it is a useful tool for management to boost their company’s productivity, to align business actions with their corporate strategy and to help in critical decision making.

Further, this information provides executives with an overall view of the organisation in terms of critical Key Performance Indicators (KPI), helps to identify growth opportunities and directly target areas of improvement.

The dashboard provides an overview of the company’s met targets and the areas that need to be checked for negative trending.

Aaron Xuereb, Director of Data for Gaming Innovation Group, expressed, “Information is everything and knowledge is power. Fully utilizing our state of the art data platform, iGC Insights is all about providing users with a powerful tool to visualize and explore data. The perfect way to perform analysis and facilitate fact-based decision making.”


GIG Opens a New Office

The GIG opens a new office located in St Julians to support the rapid expansion

Gaming Innovation Group

On Thursday evening, the Prime Minister Joseph Muscat inaugurated the new offices of the Gaming Innovation Group located in St Julian’s.

The company has shown an outstanding growth since it opened in 2012. This number has now grown to 650. According to GIG chief executive, Robin Eirik Reed, the company is planning to employ another 90 workers. What’s more, it will open new modern offices at Pender Gardens, St Julian’s, next year.

Robin Reed has found the space he needed for success, describing Malta as the country with an economy which is among the best in the world. “What I saw is an amazing community, and in Malta one [had] understood the digital industry, all the resources, an agile community and we thought it is perfect to be here,” he said.

Prime Minister Joseph Muscat and Robin Reed

According to Prime Minister Muscat, the inauguration of the new GIG offices is a clear sign of how the roots of the Gaming continue to grow in Malta. Dr Muscat added that GIG contributes to the employment landscape and with 30% of workers of GIG being Maltese, the company gives Maltese workers an access to quality jobs in the iGaming industry.

CEO Robin Eirik Reed took the PM on a tour. Reed told him about the amazing benefits that the lucky employees of GIG have. Not only do they have an organic breakfast and free lunch — employees of GIG have a recreational area and access to a free gym. The company provides flexible working hours to its workers and female employees have an opportunity to work from home and paternity leave consisting of six weeks leave paid by the company.



Karjala Kasino first Casino world-wide to launch Karelian Dialect

Localized experiences to attract Swedish and Norwegian players

Karjala Kasino, an online casino powered by GiG’s platform service provider iGamingCloud, announced today that Swedish and Norwegian players as well as Karelian speaking customers can now enjoy a completely localized experience visiting this casino with its special story and appeal.

Karjala Kasino CEO Adnan Maslo said: “Karjala Kasino was rebranded and given a completely new look and content in the start of November. We have added local Karelian dialect and based on previous demand, we also opened the brand to international traffic by adding Swedish and Norwegian languages to the site and to the support team.”

“It was time to open our community to more markets now. We launched Karjala Kasino originally in summer 2017 for Finnish players and the demand from other markets was very strong already from the start. Overall, the launch has exceeded our expectation and the brand is finding a nice place in the heart of the Finns.”, he added.

Karjala Kasino also became the first online casino in the world to add Karelian dialect to their selection. Karelia is a region in the East of Finland and at the heart of the Karjala Kasino brand.

Karjala Kasino brand manager Henri Kukkonen said: “Karelian dialect is spoken in Eastern part of Finland but every Finn is guaranteed to recognize it. We wanted to give our Finnish players something funny and unique without risking losing our identity as a truly Finnish and Karelian brand. The Karelian dialect works really well with the new look.”

“There are many hyper local Finnish brands, but many of them fail to produce a Finnish experience that goes deeper than the brand name and graphics. Our players and affiliates should be happy to see that we’ve pulled the rabbit out of the hat with this one at Karjala Kasino.”, he concluded.

You can check out the new look and new languages at