GIG Opens a New Office

The GIG opens a new office located in St Julians to support the rapid expansion

Gaming Innovation Group

On Thursday evening, the Prime Minister Joseph Muscat inaugurated the new offices of the Gaming Innovation Group located in St Julian’s.

The company has shown an outstanding growth since it opened in 2012. This number has now grown to 650. According to GIG chief executive, Robin Eirik Reed, the company is planning to employ another 90 workers. What’s more, it will open new modern offices at Pender Gardens, St Julian’s, next year.

Robin Reed has found the space he needed for success, describing Malta as the country with an economy which is among the best in the world. “What I saw is an amazing community, and in Malta one [had] understood the digital industry, all the resources, an agile community and we thought it is perfect to be here,” he said.

Prime Minister Joseph Muscat and Robin Reed

According to Prime Minister Muscat, the inauguration of the new GIG offices is a clear sign of how the roots of the Gaming continue to grow in Malta. Dr Muscat added that GIG contributes to the employment landscape and with 30% of workers of GIG being Maltese, the company gives Maltese workers an access to quality jobs in the iGaming industry.

CEO Robin Eirik Reed took the PM on a tour. Reed told him about the amazing benefits that the lucky employees of GIG have. Not only do they have an organic breakfast and free lunch — employees of GIG have a recreational area and access to a free gym. The company provides flexible working hours to its workers and female employees have an opportunity to work from home and paternity leave consisting of six weeks leave paid by the company.



GiG Launches “GiG Games” Casino Games Service Provider in Marbella

GiG establishing next promising revenue pillar in the pursuit of offering the full iGaming and entertainment package

With “GiG Games” Gaming Innovation Group Inc. (GiG) has started a promising venture in building up their own game service provider. The new game studio is based in the group’s Marbella location and will develop casino games to be sold to operators on a revenue share basis.

GIG Games has already made significant technological progress and currently has 3 games under development which will be launched in Q3 2018.

MD GiG Games, Larsson: “We are building a strong team of developers and designers in Marbella”


“We have opted to cover the basics from the start. We are currently working on our idea of a good Black Jack and Roulette game experience and are obviously very excited about developing our first slot game under the GiG brand,” comments Mathias Larsson, MD GiG Games, who has been “setting up shop” since August this year.

The activities within GIG Games will be scaled up going forward and Larsson continues: “We are building a strong team of developers and designers in our attractive location in Marbella.” An estimated 6 games will be offered by year end 2018. The games will be sold at separate contracts on revenue share agreements to both own and external operators.


New Games to be tested on selected GiG owned casino brands

“To test new games on some of our GiG owned casino brands first obviously makes a lot of sense. With GiG’s standard of quality known across the industry we will go for the Tier1 operators once all is tested and quality assured,” Larsson offers more insight in his plans for GiG Games.

An aggregator solution for operators with their own platform will be launched. This solution will enable an immediate integration with all of GIG’s third-party solutions and extensive iGaming eco-system.

Through development, growth and integration of GIG’s five business areas, the Group captures an increased share of the industry profits and achieves further cost and business synergies. The development of GIG Games is an important part of this strategy.

Including GIG Games, the company’s offering now consists of operators (GIG’s consumer brands), lead generation (GIG Media), game service providers (GIG Games), sports (BettingCloud) and platform provider (iGamingCloud).

About GIG: Gaming Innovation Group Inc. is a fast emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services via its subsidiaries iGaming Cloud and Betting Cloud and B2B performance marketing via GiG Media. GIG operates seven popular casino brands offering games from the best-of-breed suppliers across the online sports betting and casino industry. GiG Games now rounds up this holistic offering. The Group operates out of Malta and has offices in Marbella, Gibraltar, Oslo, Kristiansand and Copenhagen. GiG is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.


Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

GiG Announces Platinum Sponsorship with Girls in Tech

Gaming Innovation Group Inc. becomes the sponsor of Girls in Tech Gibraltar

Girls in Tech Gibraltar (GIT) is about to get the Platinum sponsorship from Gaming Innovation Group Inc. (OSE:GIG). The sponsorship deal was announced today. GiG starts with immediate effect to collaborate with Girls in Tech Gibraltar to be a consistency deriving force in the empowerment of women in the STEM fields.

Robin Eirik Reed, Group CEO of Gaming Innovation Group says, “GiG is proud to support GIT as Platinum sponsor over the coming year, with common focus on the importance of gender equality and diversity in the workplace. As a Tech company, GiG highly values the organization’s commitment to technology leadership, which raises the profile among successful women in tech, and provides a platform to support young female professionals.”

Girls in Tech are «incredibly honored and excited to have GiG become our Platinum sponsor». According to Cristina Turbatu, MD of Girls in Tech Gibraltar, “With GiG deciding to partner and collaborate with Girls In Tech Gibraltar, we are confident that we will be able to continue to deliver high quality initiatives and continue our work towards developing sustainable strategies to address the challenges of gender diversity and the empowerment of women in the STEM fields.”

About Girls in Tech:

Girls in Tech (GIT) is a global non-profit focused on the engagement, education and empowerment of influential women in technology and entrepreneurship. Our goal is to promote the growth and success of entrepreneurial and innovative women in the technology space.

Created in February 2007, Girls in Tech was founded by Adriana Gascoigne and was born out of a need to provide a place for women to cultivate ideas around their careers and business concepts involving technology and entrepreneurship. Girls in Tech is headquartered in San Francisco, CA and has multiple chapters around the world, including: North America, Asia-Pacific, Europe, the Middle East, Africa and South America.

Girls in Tech offers a variety of initiatives for women and girls to enhance their professional aspirations. Our programs include Catalyst Conference, Lady Pitch Night Competitions, GIT M (Mentorship Program), GIT Hackathons, Bootcamps, XChange, GIT WORK, Global Classroom, and many more.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level? Released Latest Site Redesign proves great player-focus releasing latest site redesign

Only six months after it’s successful launch, has released a new redesign aiming at freshening up their game experience while ensuring a higher level of player personalization.

The online casino site, licensed by Leisure Suit Larry® and powered by Gaming Innovation Group (GIG) platform service provider iGaming Cloud, has put considerable effort into optimizing their user panel, creating a tailor-made player experience.

From now on, the user panel will highlight all the bonuses and promotions the logged-in player is exclusively eligible for. Friends of Larry Laffer who already have been or will be getting involved in this LarryCasino adventure will as well find their recently played or recommended games according to their gaming pattern and preferences. The new player panel is unique in concept and design – users can even download the graphics of the various level areas.

SiGMA-igaming Larry Casino Site

The new site redesign wants to be effective in cleaning up and simplifying the gamified experience while creating an improved usability when players get to unlock new level areas and game characters. Hence, one focus had been to improve the visual impact of these scenes when levelling up and another to facilitate an intuitive understanding of the players when having earned coins to redeem their bonuses, free spins or promotional mini-games in the site’s Shop feature.

Complementing range of existing innovative features

These new functions complement the range of interesting exclusive features, such as the JokeBox which allows players to choose a surprise box every 12 hours simply by logging in; Larry’s Roulette which consists of promotional mini-games; or the Shop, where players can redeem the coins they have won by playing real casino games.

“After the excellent reception and the good feedback from our more than 40,000 players, it was time to make changes on the site driven by our desire to make our gaming experience more personalized and intuitive”, says David Plumi, co-founder of the Company.

Licensed by one of the most influential and positively crazy franchises in the history of computer games, “’s intention has always been to merge gambling and gaming, transforming the way people entertain themselves by playing for real money in the digital world”, says Enric Monton, co-founder of the Company. is licensed by the Malta Gaming Authority and by the UK Gambling Commission.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level? is live and proudly announces IGC as its platform provider

Oring Ltd has teamed up with iGaming Cloud (iGC) to launch its new stunning casino (Twin). The iGC platform provides a level of robustness and scalability that will deliver a feature rich experience for players.

For Twin it was critical that the platform provider selected was able to offer not only a solid base with Alex Ratcliffe, Casino Manager for Twin, commenting “The iGC platform is second to none in the market place for delivering technological innovations to meet the player’s demands”.

Totally customer centric with a view to a gamified experience at the forefront of Twin’s development plans, this new partnership will be a great asset to delivering an amazing journey for our players. Marcin Jablonski, Chief Brand Officer for added “We have been given a unique opportunity to create an environment from the ground up that we, as casino players, would be excited to play in. Utilising Gaming Innovation Group’s iGC platform enables this vision and has given us both the solid base and toolset to deliver a truly great casino experience”.

Head of iGC, Ben Clemes, commented “I want to encourage all casino enthusiasts to get a first-hand experience of the refined mobile-first design of The people behind Twin are an amazing team to work with. Looking at the development plans these industry veterans have for their new online casino, I’m quite certain, that will bring a lot of quality entertainment and joy to their lucky customers.”

Continual development of the gaming environment and design blended with an ambitious drive and content release roadmap, Twin is the hottest new casino release of 2017.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

GIG to host Developers event at Malta Yacht Club

Gaming Innovations Group will be sponsoring its second evening at the Royal Malta Yacht Club entitled “An introduction to Progressive Web Applications“. Organized by the MaltaJs community, the event will be hosted by Kevin Farrugia, who is the co-founder of Incredible Web and currently writing a book entitled “Building Progressive Web Apps“.

Progressive Web Apps are applications that are available through your browser that leverage the latest technologies to provide an engaging app-like experience. Building a Progressive Web App requires following a set of fundamental principles that will ensure a high level of quality & reliability. This book aims to guide readers in following the recommended guidelines and serve as a reference whenever building a PWA. Throughout the book, readers will be developing a real-life PWA using the technologies described & code samples.

Mr. Farrugia will be addressing the meeting to speak on Web Apps and guide the audience on how to build their first PWA. His book, which will be published by Packt Publishing, is targeted towards junior and experienced Developers alike with knowledge of JavaScript, HTML & basic CSS interested in learning about & building Progressive Web Apps (PWA).

The event will take place on Wednesday 5th April at 18:30 with registration starting at 18:00. It is recommended to RSVP early as there are already 35 spaces booked from a total capacity of 50. You are invited to register here

The presentation will be followed by a networking event.

Up-and-coming developers are most welcome to get in touch with GIG recruitment staff via

Have you attended SiGMA last year? Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

GIG signs largest affiliate acquisition

Malta-based Gaming Innovation Group (GIG) and its subsidiary Innovation Labs have acknowledged a deal to obtain the affiliate website for €11.5 million.

GIG stated that this acquisition, which is their largest to date, will significantly strengthen its position as a leading affiliate in Europe. Their vision is to make the iGaming industry “an open and connected ecosystem for the benefit of all” and this acquisition is in keeping with that vision.

The agreement will include the website along with all related assets. The acquired assets current yearly revenue run-rate is around €3 million and an EBIT margin over 90%.

Robin Eirik Reed Group CEO at GIG speaking at SiGMA16

Group CEO at GIG Robin Eirik Reed speaking at SiGMA16

It is expected that this purchase will increase annual referred first-time depositors by approximately 25,000 and further enhance Innovation Labs’ position outside of Scandinavia and regulated markets like the UK.

CEO of GIG Robin Eirik Reed stated: “The aim of GIG is to build the largest distribution network in iGaming for our clients and suppliers, and as such creating an eco-system for iGaming. This acquisition is our largest in the affiliate space till date and will significantly increase Our traffic driving capability. More so it was done facing stiff competition, at an attractive multiple of four on current revenue run-rate, excluding potential cost and revenue synergies. We are delighted to acquire”

CEO of Mihail Todorov also had this to say: “I am very excited about GIG taking this product further, and look forward to help them achieve the goals and vision for this unique project.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

GIG’s iGaming Cloud welcomes new Chief Data Officer Aaron Xuereb

Gambling solutions and interactive entertainment provider Gaming Innovation Group Inc (GIG) is thrilled to announce the newest addition to their iGaming Cloud team, Aaron Xuereb.

Aaron comes on as Chief Data Officer in Malta and will be responsible for the long-term development and optimisation of iGC’c data infrastructure as well as to secure the best user experience for all their partners.

Aaron’s background includes a BSc in Business and Computing graduating in the year 2000 and went on to work for a German software house Page One AG as a Software Developer. Here, Aaron was introduced to iGaming and he was part of a team that developed a full front-end for a German bookmaker that was eager to transition their business online.

The next 17 years saw Aaron moving up in the industry with dedication and diligence while enhancing his expertise in the different positions. His impressive CV includes being a Developer at Methode Electronics where he worked his way up to Head of Information systems and gained valuable knowledge in Data Warehousing/business Intelligence Fields.

Aaron then joined Nordic Gaming Group (NGG) in 2011 where he assisted in developing a cutting edge Data-warehouse with real-time data capabilities. Later in 2013, when NGG was acquired by Betsson, Aaron moved into a Head of Business Intelligence role in the Betsson Group.

iGC’s vision is to build a high-performance data team, that works in synergy with all central functions and partners to provide valuable and reliable reporting data in real time.

The new Chief Data Officer main responsibilities will be to define both the short and long term strategies for execution of this vision along with bringing about the vision of making the iGaming industry lean. His vision is one of a Data Platform capable of delivering the right data, at the right time, in the right format with perfect quality.

“We know what operators need to successfully run their businesses. Unfortunately, many businesses limit themselves by focusing too much on Descriptive Analytics, that istraditional revenue and customer activity reports that answer the question; what happened?” Says Aaron.

“The power of data is most evident when you are able to forecast the future (Predictive Analysis) or even better being able to change it in a positive way (Perspective Analytics). This is what we are aiming for” he adds  ” “It only took a couple of meetings with Robin (Group CEO), Ben (MD for iGC) and Mike (Group CTO) before I was convinced that iGC was where I wanted to work next.” He smiles and adds “I am really impressed with the talent, passion and dedication of the people working here and how fast this company has grown in such a short time.”

Yggdrasil agrees Gaming Innovation Group deal

Yggdrasil Gaming has signed a contract with Gaming Innovation Group to supply the operator with full suite of video slots.
Yggdrasil’s impressive portfolio will be spread out across the operator’s B2C websites, including and, online casino and sportsbook.

According to the agreement, the operator will get access to the collection of in-game promotional tools, BOOST™, Missions feature that has been launched recently, and the social sharing tool BRAG.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said:

“We are thrilled to have joined forces with Gaming Innovation Group. Their deal to acquire Betit has made them one of the fastest growing and largest operators in Scandinavia, and it’s a major boon for us to be able to put our content in the hands of their players.

We have rolled out some fantastic new games in recent months that we believe have really moved the needle. We remain committed to delivering our partners the best content on the market, and look forward to working more closely with GiG, particularly when it comes to gamification as it is an area where we are both excelling”

Robin Reed, CEO at Gaming Innovation Group, said:

“GamingCloud is seeking to interconnect the entire iGaming industry. We are one step further with the inclusion of Yggdrasil’s impressive portfolio of games which will now be offered to the entire client eco-system of IGC.

More so, we are impressed with their innovation trajectory, and the passion the Yggdrasil team is exuberating. We are thrilled to have agreed terms. Both companies are now working flat out on the integration, and are looking forward to launching the games in December.”

Yggdrasil’s portfolio contains a broad spectrum of popular casino games, including: Bicicleta, Double Dragons, Seasons, Vikings Go Berzerk, progressive jackpot Joker Millions, and Nirvana.

The slots are backed up by Yggdrasil’s outstanding collection of in-game promotional tools, BOOST™, which is designed to increase engagement and retention.

Yggdrasil recently have been awarded with Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of achievements including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.

Gaming Innovation Group has won several industry awards for its site, including iGB Best Global Casino in 2015, and Best New Affiliate Program in 2013.

Gaming Innovation Group Publishes Strong Q3 Results

Malta based Gaming Innovation Group has published its Q3 results, showing a continued strong growth in both performance and revenues.

The company’s Q3 results brought €14.5 million in the third quarter, meaning that it saw an increase of 201% from the same period last year.

With this in mind, the report also noted that the group expects to exceed the guided 100% organic growth for full year revenues, and that revenues will exceed €120 million next year.

One of the factors contributing to the strong results throughout 2016 was the acquisition of Betit Holdings, which added a total of three brands to the company’s B2C gaming operations –, SuperLenny, and Thrills – which expanded its presence in the lucrative Nordic market considerably.

This acquisition is relatively recent, having been announced in late June for a fee in the region of €54 million.

The Gaming Innovation Group report also detailed that its casino brands –,, and Betspin – have continued to perform well, whilst other sectors of the business saw similar successes, including the growth of the affiliate business in Innovation Labs through an expanded customer base.

In addition, the company’s operators saw an increase in active users from 81,645 in the 2nd quarter to a total of 177,587 in the 3rd quarter. Of course, Betit was a significant part of this, though there would still have been an impressive increase of 95,401 without the acquisition.

Gaming Cloud (iGC) also signed two new clients during the quarter, bringing its total to 18. Another announcement included in the report was that the company will be “undergoing an organisational change”, following this period of strong growth.

Gaming Innovation Group will also be exhibiting at Malta’s biggest upcoming gaming event of the year this month. If you’re interested in joining SiGMA16 between the 16th and 19th of November, click here to register.

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