Play’n Go to Exhibit at Enada Spring

Play’n GO to showcase award-winning slots at Italy based gaming trade show

The exhibit will start today and runs until the 16th March at the Rimini Expo Centre.

The supplier will showcase its extensive gaming portfolio, along with other products on stand 14 in hall C7, with senior personnel on hand to demonstrate how its varied range can benefit both land-based and digital operators.

A highlight on the stand will be Sweet Alchemy, Play’n GO’s imminent release which is highly-anticipated, having seen successful demonstrations at previous trade shows.

The title will be available to test on various devices, showcasing the game’s omni-channel viability which allows players to jump from land-based to remote gaming channels carrying progress with them.

Play’n GO has seen a concerted sales push into the Italian market of late, and with the territory now one of the key online casino markets in Europe, it is becoming the go-to supplier for licensed gaming content.

This has been led by its regulatory expertise, with Play’n GO content now certified in more than 15 jurisdictions worldwide, including many across central and southern Europe.

Delegates at ENADA will be greeted with Play’n GO sponsored lanyards, demonstrating the supplier’s support of Italian casino gaming.

Johan Törnqvist, Play’n GO’s CEO, said: “Italy has quickly confirmed its position as a gaming heavyweight in Europe and ENADA provides us with the perfect opportunity to showcase our certified products to the local market.

“There are thousands of Play’n GO fans playing at many of the country’s biggest operators, and we’re looking forward to demonstrating our expansive product range and new gaming titles, including Sweet Alchemy, to prospective and existing partners at the event.”



BtoBet Chairman Alessandro Fried Offers Insight into Gaming Market

BtoBet chairman Alessandro Fried gives advice  on how to grasp the potential of the market in Italy at Enada Spring

BtoBet’s chairman Alessandro Fried, warned bookmakers and operators about the possible hidden dangers and highlighted the strategies they should adopt to develop a fluid DOT IT business. For further insight, the full report can be downloaded here.

After Italian legislators launched the bidding process for 120 gaming licenses made available from January 2018, only around 10 applications had been presented by February. Around 40 operators are looking to renew current licenses and a forecast of 60/70 new companies predicted by the 19th March.

By the end of the summer there are plans to issue new licenses, which will be able to offer all types of gaming allowed in Italy, such as betting, casino games, poker, virtual, bingo, horse racing and betting exchange.

Recent studies, reporting a growth of +15.5% for the online market in the sole month of January 2018 (compared to 2017), with revenue higher than 485 million euros and an actual outlay of 60.8 million, are confirming the growing potential of the online in the country where 84% of players’ spending is generated by smartphones.

Operators and bookmakers will have the possibility to book a meeting in Rimini, next 14-16 March, with Fried and other BtoBet Group’s experts.