LeoVegas and Catena Media prepare to go public

LeoVegas stand at SiGMA15 To see full album click here

LeoVegas stand at SiGMA15.
To see full album click here.

Johan Styren

Johan Styren, LeoVegas CEO

SiGMA15 partners LeoVegas and Catena Media have started preparations to go on the Swedish stock market within months.

Both LeoVegas and Catena Media are currently discussing the IPOs with cornerstone investors, which means the companies can be expected to go public in the next months.

The last year was  successful for IPOs of other big names in Swedish tech industry, such as Evolution Gaming, Tobii, Fingerprint and Starbreeze. The two expected offerings would extend this fruitful trend.


Erik Bergman, Catena Media CPO

Erik Bergman, Catena Media CPO

Carnegie, investment bank and financial idvisory company that is said to help Catena Media with its IPO has also been hired by LeoVegas.

GP Bullhound, venture capital firm, announced LeoVegas can become one of the Swedish unicorns.

Catena Media is in even more advanced discussions with their anchor investors – the company is expected to go public in a few weeks with a valuation accounting for more than SEK 1 billion (EUR 109 millions).

In 2014 LeoVegas and Catena Media revenues exceeded USD 40 million and their growth continued with doubling the sales in 2015.

Click here to read featured interviews with SiGMA guests speakers Johan Styren, CEO at LeoVegas and Erik Bergman, CPO at Catena Media, in SiGMAgazine.




Catena Media makes strategic acquisition of UK company, Right Casino Media

Robert Andersson, CEO of Catena Media

Robert Andersson, CEO of Catena Media

Catena Media continues to strengthen its position as one of Europe’s fastest growing lead generation companies. With the acquisition of the UK company, Right Casino Media, Catena Media will increase its product offering to include the highly expanding pay-per-click (PPC) area.

Right Casino Media, which is being acquired as a whole and changing name to Catena Media, is a London-based specialist company in PPC marketing based on a well-developed technology platform.

“The acquisition of Right Casino Media will add a new category to our product offering since it is active in the attractive PPC area. The company and its founder have extensive expertise in PPC, which will contribute many positive values to Catena Media,” comments Catena Media’s CEO, Robert Andersson.

Right Casino Media has grown significantly in 2015 with healthy profitability. For the first three quarters of 2015, the company’s sales amounted to EUR 892,000, with a gross margin of slightly more than 55 percent. The company shows rapid growth and a strengthened position in the two primary markets in the UK and France. Catena Media will take over the office in London with ten employees.

“Catena Media’s vision and ambition to drive development in lead generation in the iGaming industry is attractive to us. To be under their umbrella entails access to an infrastructure that will strengthen our position in the UK market, and also provide us with the opportunities to enter highly interesting growth markets,” comments David Merry, Founder of Right Casino Media.

The purchase consideration amounts to a maximum of USD 9 million, of which USD 3 million will be paid on the date of acquisition. This will be followed by an annual amount connected to the company’s financial performance in the coming two years. The variable amount may total a maximum of USD 6 million. The acquisition is deemed to contribute positively to Catena Media’s net profits from the first year, excluding acquisition costs. The agreement was signed on October 23, and is scheduled to be finalized on November 1, 2015.

The acquisition of Right Casino Media is in line with Catena Media’s growth strategy. Two smaller networks, Gambling Metropolis in Finland and La Luna Marketing in the Netherlands, were recently acquired.

“The acquisitions will strengthen our position in three important markets. We are working continuously to confirm our leading position in existing markets and to take the step into new ones. These acquisitions mean further advancement toward our vision of becoming the world’s number one provider of high-value iGaming leads,” says Robert Andersson.


For further information, please contact:

Robert Andersson, CEO, Catena Media

Mobile: +35677032928


About Catena Media

Catena Media is one of Europe’s most rapidly expanding profit-driven marketing and lead generation companies, operating in online gaming and primarily in online casino, with a focus on markets in Sweden, Norway, Finland, the UK and the Netherlands, with such websites as and The business concept is based on generating potential paying players to its business partners, primarily online gaming operators through a comprehensive product offering with a focus on high-quality content to attract potential players. The company has about 80 employees and has its registered office in Sliema, Malta.


About Right Casino Media

Right Casino Media is a London-based company with ten employees that focuses on generating high-quality customers for diverse gaming websites. The main product is, a comparative portal for online casinos that helps users to find a casino based on their needs and requirements.

Catena Media acquires competitor Stay Media

Catena Media has signed an agreement to acquire 100 percent of the shares in the Swedish company Stay Media. The acquisitions will generate immediate synergies and strengthen Catena Media’s leading position in the lead generation market of online casinos. The total purchase price amounts to EUR 3 million.

Stay Media operates in the same industry as Catena Media and owns strategic assets such as, and The acquisition of Stay Media is in line with Catena Media’s growth strategy, which is to grow both organically and through acquisitions. The purchase price consists of both shares in Catena Media and cash.

“With the strategic acquisition of Stay Media we will strengthen our leading position in lead generation market for online casino and we achieve immediate synergies within our business to generate traffic to our partners” says Robert Andersson, CEO of Catena Media.

The acquisition of Stay Media and the earlier acquisition of Dutch online media company LJFK are important milestones for Catena Media in preparation for the possible IPO that will create new opportunities for further expansion and the ability to invest in one of the largest and fastest growing companies in the online casino industry.

Catena Media was founded in 2008 by Swedish entrepreneurs Erik Bergman and Emil Tidell . In 2013 came the venture capital company Optimizer as major shareholders , but the founders are still at large shareholdings .

“Catena Media is one of the gaming industry’s biggest players in its field, and the purchase of another well managed and successful company that provides similar services and owns valuable domain names, creates a large value for Catena”, says Henrik Persson, partner Optimizer Invest, one of the largest shareholders in Catena Media.

Robert Andersson appointed as new CEO of Catena Media

On Thursday 7th of May, Robert Andersson entered the Catena Media offices in Sliema, as the new CEO. Robert has extensive experience in digital advertising and building organisations.

He has spent the last five years, as a CEO for Stockholm based digital agency, River, working with clients such as Nike, Ladbrokes and EA Games. As a fast growing company Catena is moving from a start-up challenger to to a well established large corporation.

Robert will be taking on the challenge to grow Catena Media, from forty employees, as it stands today, to one hundred and then onwards to the future. His aim is to further enable rapid growth in a structured way. “I am really impressed with Catena, and its people. There is a tremendous amount of talent here and I could not be happier to join the company. The company clearly has a bright future, and this autumn we will start a new chapter in the history of Catena”

Erik Bergman, Co-Founder and previous CEO, will take on the new position as Head of Product, focusing on product and business development.

”My passion has always lied in product development, becoming the CEO was somewhat a role and title that came along with the growth. With Robert taking on the role of CEO, of Catena Media, the company will have a leader to take the business to the next level. I on the other hand will be able to focus on what I love: online marketing and business development, so I am really looking forward to spend all my time and energy on that again.”

He went on to elaborate, “Today we are celebrating with a champagne breakfast (with ballerina and strawberries) to celebrate a new chapter in my life. After working around the clock in recent years and at times been so exhausted that I was close to tears, it is now time to pass the baton. Today, Robert Andersson over the role of Managing Director at Catena Media, the company that I’ve taken from 0 to 40 employees.”

Erik Bergman was one of the speakers at SiGMA14 and we look forward to see him again this year. Similarly, we wish Robert the best of success at Catena Media and we are looking forward to welcome him to SiGMA15.

For more information, please contact: Erik Bergman or Robert Andersson at / / +356 77755519 / +356 77032928.