Newcomers to GVC aim to step-up their Casino and live offering

Owner of and Sportingbet, GVC has recruited three new executives with the aim to boost its casino and live products segment.

The three new appointees are Rob Fell who will be taking over as head of casino products, Andrew Withworth the new Head of Content and Oliver Bartlett coming in as Head of Live.

Former vice-president of product at Lottoland Fell, will assume responsibility for the development of casino platform product across the group.

After a stretch of being head of gaming strategy for Tatts Group’s UK arm Talaruis, Withworth has joined GVC and he will be responsible for internal game development teams as well as cooperating with external suppliers on their game selection.

To round it off with initially focusing on the company’s B2B product line-up and the growth of the firm’s live Casino offers across its consumer, GVC has appointed Bartlett, previous head of VIP and project Manager for

GVC’s Chief product officer Liron Snir said that one of their key areas of focus is their live verticals and casino. He went on to say that these three appointments reflect their objective to become the best-in-class.

“Rob, Andy and Oliver bring new skills and experience in the gaming sector that will be transformative to our ability to create and deliver a great quality product and experience to our customers.”

Realistic widens their reach with Vera&John

Realistic Games have recently integrated with NYX gaming Group’s OGS distribution platform enticing Vera&John to now offer a range of slots from the company.

At the moment, ‘Fireworks’ and the Japanese anime title ‘Super Graphics Upside Down’ are the first games to be added by the casino and Realistic said more will be integrated in the coming months as they are rolled out.

Chief Executive of Realistic Games stated that this arrangement is a clear sign of the supplier’s expanding reputation outside of the UK.

He went on to say how pleased they were that Vera&John’s players were now able to enjoy their games for the first time and he expected the games to be very well received.

“We think they will help the casino with its growing international presence, as well as furthering our goal of expanding into a number of new markets, with Scandinavia being a particular focus.

“We have earned an impressive reputation for supplying the UK-facing sportsbooks over the years, but deals like this show our content is in demand in different territories around the globe.”

Other operators such as Ladbrokes, Paddy Power, Bet365, betfair, Coral and William Hill are already being supplied by Realistic.

Vera&John’s Head of gaming Victor Olinger said their players were always on the lookout for new games and these games produced by Realistic Games were proven performers on various channels.
“We’re looking forward to working with Realistic, who share our vision of high quality, mobile-focused games, and are confident their slots will do well.”


Microgaming Signs Deal for Quickfire with Just For The Win

Microgaming’s Quickfire has officially entered into an agreement with game development studio Just For The Win (JTFW), under which the studio will be able to distribute its gaming content to the 400+ brands live on Quickfire’s platform.

JFTW is a new player in the gaming scene, and while it is yet to release its content to the market, the team has over 40 years of combined experience within the online gaming industry, ready to deliver fun and immerse casino games. Not only will these games be complemented by unique mathematical features, but they will also focus on high-quality experiences for players.

“We are looking forward to working closely with Microgaming and the Quickfire team over the coming years as we head on an exciting adventure,” commented Johan Persson, CEO and co-founder of JFTW Game Development.
“With an unmatched distribution network and a highly knowledgeable team, we see Microgaming as the perfect companion for us to grow and establish ourselves in the busy online gaming market.”

Adding to that, Head of Quickfire at Microgaming, Tom Chamberlain, commented: “Just For The Win is a new game studio with plenty of industry knowhow. We are eagerly awaiting their game launches as we believe they will bring top quality casino games to the Quickfire platform and our operators.”

JTFW is set to go live on the Quickfire platform some time in 2017, augmenting the already considerable portfolio of content live on the open platform from Microgaming and development partners.

Microgaming was the first to develop a true online casino back in 1994 and has been breaking ground ever since, having developed thousands of unique, genre-defining mobile and land-based casino, poker, bingo games and more.

Playtech Officially Launches Sun Bets Live Casino Offering

Market leading software supplier Playtech has officially completed work on a comprehensive, business intelligence-enabled Casino and Live Casino offering for Sun Bets, a new UK online betting operator.

The Playtech Casino offering gives players of Sun Bets a variety of the best games from Playtech’s portfolio, including the hit series Age of the Gods™ and the forthcoming DC Comics and Warner Bros. titles such as Classic TV Series Batman, Green Lantern, and Superman I and II. The industry’s leading and best-performing progressive jackpot games will also be included, where players can spin to win fantastic prizes.

The casino offering launched simultaneously on the Sun Bets site where players are able to experience classic live table content.

Sun Bets is a partnership between News UK and Tabcorp Holdings, bringing together News UK’s vast customer base and market-leading assets and Tabcorp’s global wagering capabilities. Last November, Playtech announced that it had signed a 5-year contract with News UK to power its iconic Sun Bingo and Fabulous Bingo brands.

Playtech COO Shimon Akad said: “We’re delighted to be partnering with Tabcorp and extending our already strong, existing relationship with News UK. The fact that Sun Bets has launched our exclusive casino and live casino offerings is a great endorsement of our market-leading products and we look forward to working together to achieve fantastic results now and in the future.”

Also commenting on the partnership, Adam Rytenskild, COO of Keno and Gaming at Tabcorp said: “Playtech’s casino and live casino products have proven to be among the best performing in the industry for many years and we’re very excited to have a comprehensive selection of branded games for Sun Bets. We are excited about the size of the opportunity that Sun Bets presents and a first-class casino is a crucial part of what we’re offering customers.”

EveryMatrix Ups Business, Securing 25 New Clients in 2016

EveryMatrix, independent leading industry platform and iGaming software provider, has disclosed that is has added a whopping 25 new clients to its services portfolio.

The company placed a high emphasis on product development and delivery, which leveraged its gains in new business. OddsMatrix, its sports betting product, has now got 23,000 monthly live events, in combination with more than 300 bet types.

Furthermore, with more than 3,000 games from over 40 leading casino game providers, EveryMatrix’s CasinoEngine services one of the industry’s widest range of gaming content.

In the first half of 2016, EveryMatrix expanded its client portfolio, adding new European and Asian clients which include Anna Casino, Ekstra Bladet, Codeta, BetonFinance, and Sporting Indexing.

As the company expands its operations internationally, new client wins come with EveryMatrix introducing new partner management hubs in Malta, Denmark, and the Philippines.

Issuing an H1 statement for the company, EveryMatrix said: “As for our future evolution, EveryMatrix platform is under continuous improvement and our teams continue to supply better components and reliable integration systems for our clients. Among the highlights, we can include the Unified Back Office, which is a single point of contact for operators that want to manage all the gaming products from a single log on, and the Unified Front End components, that allow faster creation of gaming websites and serve customized gaming content.”

“EveryMatrix continues its pursuit to offer the best services and our technology developers and engineers work every day to better serve our clients, improve our products and keep our top position in the market.”

EveryMatrix will also be showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you would like to come and see EveryMatrix along with other exhibitors at this iGaming summit in November, click here to register.

Pariplay Ltd. Announces Partnership with Jumpman Gaming

Pariplay Ltd., a gaming technology company that serves iGaming operators, land-based casinos and iLotteries, has announced a new partnership with software company Jumpman Gaming, which operates online bingo networks serving the UK market.

Under the partnership, Channel Islands-based Jumpman Gaming’s entire portfolio of bingo brands will integrate with Pariplay’s FUSION content aggregator network, providing the operator with access to a vast range of online bingo, keno and casino games that are developed by Pariplay and other top-tier software providers.

Since its foundation in 2010, Pariplay’s in-house studio has been deeply focused on developing cutting-edge online bingo, keno and casino games for all iGaming operators in these verticals. The company’s portfolio of proprietary bingo and keno games includes Rio Bingo, Mega Bingo, Bingo Resort, Magic Keno, and Super Keno.

In addition to bingo games, Pariplay has also brought a wide range of branded and original casino slots to market. Among the company’s branded slots are Atari Black Widow® and The Three Stooges®, while Pariplay’s proprietary slot titles include Red Hot Chilli Chips, Las Cucas Locas, and The Magical Forest.

As Pariplay’s development studio and software provider partners launch new games, they will be made available via the FUSION network to Jumpan Gaming’s brands. Pariplay is stated to release a number of casino and bingo titles including Atari Star Raiders® in the third quarter of 2016.

Adrian Bailey, General Manager of Pariplay Ltd., said: “Our partnership with Jumpman Gaming, a major operator of online bingo brands serving the UK market, marks an important step for us as a company, given our focus on developing state-of-the-art bingo titles to complement our casino games.”

“By leveraging our FUSION aggregator network, Jumpman Gaming will diversify and expand their brands’ gaming content, strengthening their overall player acquisition and retention.”

BetVictor Casino Announces Real Cash Giveaway of £100,000

BetVictor Casino, an independent bookmaker, has announced that it will be giving away £100,000 in real cash over a course of four weeks.

The offer began last Thursday and has already paid out £25,000 to 500 lucky players, and there are still three weeks remaining for players to get their share of the Real Cash Giveaway.

Players will be selected at random to a share of £25,000 in cash for each of the four weeks, with prizes ranging from £10 to the £5,000 weekly jackpot. In order to qualify, players simply have to opt in and place a minimum of 20 real-money bets during the weekly promotional period.

This offer complements BetVictor’s ongoing Million Pound Goal campaign, which will see a guaranteed giveaway of £1,000,000 on the final of Euro2016.

The offer also marks the start of a new direction for BetVictor Casino, which has stated that it will deliver more similar offers in the coming months.

Emma Tompkins, Head of Casino at BetVictor, commented: “The Real Cash Giveaway will guarantee that 500 of our customers will win their share of £25,000 each week, over the next four weeks. We’re delighted to be able to offer this kind of outstanding value to our customers; Simple As.”

Pariplay Ltd. Announces EveryMatrix Partnership

Pariplay Ltd., a leading Internet Gaming Systems provider based in Gibraltar, has announced a gaming content partnership with EveryMatrix, a leading London, UK headquartered iGaming software provider.

Under the new partnership, Pariplay’s portfolio, including real-money online slots, instant win, scratch cards and bingo games, will integrate with EveryMatrix’s CasinoEngine; a casino content aggregator, providing iGaming operators with access to over 3,000 casino games via a single casino lobby and wallet.

Pariplay has been strongly focused on developing innovative gaming content for iGaming operators over the course of its six-year history. The company’s in-house development studio has brought over 100 cutting-edge games to the market. Following Pariplay’s partnerships with videogame giant Atari, which led to the development of the Atari Black Widow® game and other titles, as well as C3 Entertainment which led to Pariplay’s launch of The Three Stooges®, branded online slot titles have been a core business area of the studio.

In addition to branded slot titles, Pariplay’s studio has also been responsible for the development of a range of original slots, including Las Cucas Locas, The Magical Forest, Red Hot Chilli Chips, Fish and Chips, and Tokyo Nights, among other proprietary titles.

The studio is also strongly focused on developing online instant win, scratch card and bingo games. Pariplay Ltd. has been brought to market a vast range of instant win titles such as the Atari-branded Asteroids® game, scratch card titles including The Alchemist and Zodiac Fortune, as well as the bingo and keno games Poker Dine and Super Keno.

The new partnership between Pariplay and EveryMatrix will see Pariplay’s games feature on EveryMatrix’s CasinoEngine alongside the titles of top-tier software providers including NetEnt, BetSoft, IGT, Bally, and Microgaming. In H2 2016, Pariplay is scheduled to announce additional gaming content partnerships.

Gilli Lisani, founder and CEO of Pariplay, said: “We’re excited to partner with EveryMatrix, an iGaming software company with a longstanding reputation and a presence in a wide range of international iGaming markets. Our games’ integration with EveryMatrix’s CasinoEngine will continue to raise Pariplay’s profile as a leading developer of state-of-the-art games for the global iGaming industry.”

Ebbe Groes, CEO of EveryMatrix, said, “We are pleased to introduce the new partnership with Pariplay to our growing number of online casino clients. As we continue to increase our offering with quality games, we become more confident in launching amazing gaming sites and we are sure Pariplay will soon become one of our most popular casino vendors.”

Malta’s biggest upcoming gaming event, SiGMA16, will be hosted this November. If you would like to purchase tickets to come and see all the exhibitors at this iGaming summit, click here to register.

DrückGlü to Give Away 1,000,000 Free Spins to One Lucky Winner

March2016 – As part of its ongoing offline activity newly launched Schleswig Holstein Licensed German online casino DrückGlü is offering 1,000,000 free spins to one lucky winning player submitting the best, funniest or most controversial video of the DrückGlück Brand.

The competition to send in the best video will be announced on the “DrückGlü TV Show” running on Sports 1, the largest sports channel in Germany. The winner will also be presented their prize during the Show in May giving all contestants just over 45 days to get filming!

Commented Michael Golembo, Marketing Chief of DrückGlü parent company SkillOnNet, “to our knowledge no online casino has ever given away 1,000,000 Free spins to one player before and as we don’t do things by halves at DrückGlü we thought it would be great to create the very first free spins millionaire in the online casino industry”

The competition is open to ALL DrückGlück players around the world who submit a video about DrückGlück and the only stipulation is the video should include a Glück (characters on the website representing good and bad luck ) and either the casino name or logo. Other than that anything goes!

Added Golembo, “and given that we have no wagering on wins from our free spins any money won on the million can be cashed out making it 1,000,000 Real Cash Free Spins!”

This online video contest will be promoted worldwide by DrückGlü affiliate partners supported by localized media campaigns with a prize also going to the winning affiliate who sends the free spins millionaire.

About DrückGlü
DrückGlü is licensed in Schleswig Holstein powered by popular casino software giants SkillOnNet with slots from Merkur Gaming, NetEnt, NYX, GVG , Evolution and a host of others. Along with the Live interactive TV show DrückGlück is currently being TV advertised.


Why the Court Jester Badge Is Important

The world of online gambling is growing at a prodigious pace with new operators opening their doors for business every day. As such it prompted us to come up with a unique concept where we award our Court Jester Badge (CJB) to any operator that behaves unethical or that has dubious terms and conditions. In other words the CJB is awarded if an operator or term is not in the best interest of the player.

Recently we’ve partnered with five new online casinos. Before I state the reasons as to why we’ve awarded the CJB to all five of them, I just want to clarify that by no means are we out to slate these operators. Once the CJB is awarded we notify management. Our aim is to ‘compel’ them to revise a term/s that is non-player friendly. If the term is amended we’ll then post it across the various message boards (popular casino forums such as GPWA, Eastern European and Affiliate Guard Dog) that the operator complied. Strictly speaking this is good PR (Public Relations) for the operator and we’ll also adjust/increase the operator’s rating accordingly.

”If an online casino is awarded the Court Jester Badge it does not deserve your business”

And The Court Jester Badge Goes To:

  1. Lucky Balls
  2. Noxwin
  3. ParadiseWin
  4. Hippozino
  5. EuroKing Casino

1. Lucky Balls Casino: The operator belongs to the Long Harbour Group. In addition to Lucky Balls it has other brands within its stable. They are Betsking, Yachting and Long Harbour casinos, all of them are licensed in Malta. They are powered by quality vendors and are reputable since they operate within Malta’s quality guidelines.

  • Progressive Jackpots:‘If the Jackpot winnings do not exceed €50,000.00, they will be paid through Bank Wire in one payment. Should they exceed €50,000.00, they will be paid through bank wire only in increments of €5,000.00 per month until full settlement.”

    I quoted it directly from the operator’s terms and conditions. If you manage a progressive win of 500,000, it will take more than 8 years before you’re paid in full. You’re most probably wondering why we’ve awarded our CJB to this term? Let’s look at it from this angle. The vendor (Net Entertainment) immediately pays the total amount ($500,000) over to the casino in one lump sum. If the vendor can pay this amount in one go why punish the player by paying him or her in ludicrous increments of €5,000.00 per month? I firmly believe it’s unethical and a nice way to ‘encourage’ the player to gamble the cash he or she has won back to the casino.

  • Bonus Terms: First time players qualify for a deposit bonus of 100% up to €300 plus 50 free spins to play Starburst. Although this is a very lucrative bonus this is as far as it goes. The wagering requirements attached to it is 25 times the deposit and the bonus sum (50xb). Truth be told this is relatively steep and under no circumstance will I recommend it. Have a look at the rest of the bonus terms:
  • ”Players staking more than 10% of their real money deposit in a single bet will be flagged as high-risk players and shall be monitored. The Casino reserves the right to void any winnings derived from such abusive behaviour. Example: a player depositing €100, then immediately proceeds to wager over €20 per hand will be deemed high-risk user. High-risk players will not automatically be deemed advantage users, but will fall under a higher level of security and their gameplay will be monitored for changes in bet value.”

  • ”Any player who increases their starting balance by more than double will be prohibited from reducing their bet size by more than 50% for the remainder of the bonus wagering requirements. This will be calculated on the largest bet size made up until that point. If a player is deemed to have acted in this way, it will be considered abusive play and will result in the confiscation of any bonus and accrued winnings and the suspension of the player’s account. For example if a player’s starting balance was £100 and he/she has a win or series of wins that takes his/her balance above £200 while betting £10 per round, the player would subsequently have to complete the remaining bonus wagering requirement with bets of £5 per round or greater”.

    *These terms are as rude as a fox in a hen pen.

2. Noxwin Casino: Another reputable operator. The playthrough attached to the bonus (35xb) is okay but it’s the rest of the bonus terms that’s got me shaking my head. We’ve awarded this term the CJB since the maximum amount that could be won from it is €3,000 and the max. amount from the free spins is €50. I can understand the maximum win attached to the free spins but not to the bonus. Talk about trying to drive square pegs into round holes.

Just a quick update regarding Noxwin Casino. The operator’s affiliate manager, Hristo got back to me and said that management amended this term. As such we’ve removed the CJB and awarded the operator our quality badge:

”Hi Otto,

Thank you for contacting us ,and please let me take over this case.

Thank you for “awarding” us the black list casino badges, but lets review the reasons behind:

3000 EUR casino bonus winnings limit – I admit we used to have this rule before due to some bonus abuse problems which we faced in the past. We didn’t have such problems recently however, and a couple of weeks ago one other affiliate site suggested that this term is not very user-friendly. This was a wake up call for us, and since 21.05.2015, this term is no longer part of our casino bonus requirements. So I suggest that you review your terms once again, because your information is a bit outdated.

50 EUR free spins winnings limit – Please note that this rule applies only to no deposit free spins which the players are awarded. Those free spins are not tied up to deposit and are awarded either for registration, or as additional bonus to previous player activity (when deposit money are already spent, and welcome/reload bonus is already used). We run such no deposit free spins campaigns heavily, and honestly I don’t see how this hurts the player’s since the free spins aren’t tied up to a deposit, therefore they don’t risk their own money for it in any way. Example from our current free spins promotion: – free spins are awarded for registration (no deposit required for claiming them), indeed the 50 EUR rule is there (clearly stated in the terms, nothing is hidden from the players), and the users do not risk their own funds for receiving the free spins. In that case we consider that is fair to set some maximum winnings limit. On a later stage, if the players are happy with our product, they can make a deposit, and enjoy unlimited winnings with or without claiming the welcome casino bonus.

So I kindly ask you to review our case once again, and remove the blacklist badges Noxwin was awarded with.

Should you require more information – I am open for discussion.

Best regards,


3. ParadiseWin Casino: The sign on bonus of 150% up to €150 carries a very steep playthrough of 80 times the bonus. To illustrate my point here’s an example: Let’s assume you accept the bonus offer and you deposit €100. In addition to your €100, you’ll receive a match bonus of 150% (€150), play with €250. Initially it looks like a great bonus incentive but it’s not. Before you can cash out any winnings associated with the bonus you must turn over the deposit and the bonus sum 40 times (80xb). Therefore, €250×40=€10,000. No matter how appealing this bonus might seem I won’t recommend it.

Update: Mark Coupland, affiliate manager got back to regarding the excessive playthrough attached to the sign on bonus.

This is what he had to say:

”Hi Otto,

Unfortunately I’m not the one calling the shots. I had a chat with those who are in charge and unfortunately they will not make it any lower. People are winning a lot and if they will make it lower we can close the casino in a few months. Thank you for understanding.”

Also, I’d like to point you to the discussion (‘The Slow Death of The Online Casino Bonus‘) that’s been going on at Most players are of the opinion that the sign up bonus has become bogged down by excessive terms that devalues its intended purpose.

4. Hippozino Casino: The sign up bonus of 100% up to a maxium of $200 offered to new players carries a playthrough of 50 times the bonus. This is relatively steep. We’ve awarded this term the court jester badge, the bonus offers in general are bogged down by unnecessary bonus terms that is not in the best interest of the player.

1.4 ”The Deposit Bonuses cannot be withdrawn as cash and can only be used to play the Games. You may withdraw any winnings gained from the use of each Deposit Bonus only after you wagered at least 50 times the applicable Deposit Bonus Amount. Only 5% of bets placed on all versions of video poker and/or power video poker shall be counted toward wagering requirements for the Deposit Bonus; only 10% of bets placed on all versions of Baccarat, Blackjack, Roulette, and/or poker table games shall be counted toward wagering requirements for the Deposit Bonuses.”

Low withdrawal Limit: Hippozino Casino’s monthly withdrawal limit of 3,000 credits compares very poor to that of industry standards. Most operators offer a withdrawal limit of up to 10,000 credits plus per week. This term could best be described as rogue since it encourages players that managed large wins to play the cash they’ve won back the casino. This might not be the case but this is the way I see it.

”The maximum withdrawal amount per account is (i) $1,500 / €1,500 / £1,500 per week, and (ii) $3,000 / €3,000 / £3,000 per month, except in the case of progressive jackpot winnings.”

5. EuroKing Casino: This online casino is licensed in Curacao under the laws of Netherlands Antilles. It’s powered by various quality vendors and offers a mixed bag of games that range from 3D slots machines, table game variants, video poker, towering jackpots to a live casino. The operator has been awarded the court jester badge since one of its software providers is SkillOnNet and the playthrough attached to its bonuses are very steep.

A few years ago the SkillOnNet software was caught out since it rigged its video poker games which favoured the house predominantly.


I’d start off quickly saying that time frame makes zero difference. Whether you were caught 5 years ago, 10 years ago or 50 years ago, your company were caught being dishonest. Once you’ve crossed that line it’s done. Much like a crime you get caught for 20 years after the offence, you’ll still face the punishment for it. It may also be useful to know that it was 2011 that came out – only 3 years ago.

Regarding session logs – your management never asked for them. They could have been provided at that time, but your management decided to do their own testing and instead came back with results that mathematically could only have been the results of two things; 1) fabrication or 2) a rapid fix put in place to pretend the previous results did not happen. Having re-tested immediately, the game delivered perfectly normal results on Monday morning.”

”For example: if you receive €100 bonus on a €100 deposit, the combined total is €200. You must wager this amount at least 30 times (€6000) before requesting a withdrawal. If you receive €50 bonus on a €100 deposit (50% bonus) we ask you to wager the bonus amount of €50 at least 30 times (€1500) before requesting a withdrawal.”


Steep playthrough requirements attached to a bonus, low withdrawal limits and outrageous progressive terms are just some of the tricks online casinos use to solicit more cash out of you. The majority of the bonus offers are slots centric, they can only be used to play high-variance games like slots machines. They are unpredicatable and psychologically enticing and not called the ”crack cocaine” of internet gambling for nothing.