GoWild prepares for UK expansion after being granted license

GoWild, a leading European online gaming operator, is pleased to announce that it has been awarded a Remote Gambling Operating License by the UK Gambling Commission.

The UK Gambling Commission is one of the most demanding regulators in the world. As part of the due diligence process in granting the license, GoWild was required to meet the governing body’s renowned standards for quality and integrity.

As the UK is one of the largest and most respected interactive gambling markets in the world, obtaining the UK license is an exceptionally welcome achievement for GoWild, and a point of great pride. It is also a marked step forward in the company’s express, overall goals of further expanding into regulated gaming markets.

This achievement comes in the footsteps of other major triumphs in FY17 including the opening of the company’s Maltese offices, and further expansion in the Nordic markets. It also follows this year’s major milestone of successfully migrating over a decade’s worth of business from Microgaming, in-house to the proprietary GoWild HERO gaming system.


From the left: Marian Melinte, Affiliate Account Manager, Itai Zak, CEO, and Roger Katz, Head of Affiliates

“With a strong focus on expanding in regulated markets, licensing by the UK Gambling Commission is welcome news to GoWild,” commented Itai Zak, CEO at GoWild. “The UK is one of the biggest, oldest, and most respected gaming communities in the world, and operating there will allow us to increase our exposure, reach new audiences, and improve the local gaming experience. We look forward to opening our virtual doors in the UK, and successfully serving the local gaming needs.”


About GoWild

Established in 2008, GoWild is a leading online gaming operator licensed by the Malta Gaming Authority. With over a decade of know-how to back it up, the company focuses on delivering a unique gaming experience that gives players exceptional freedom of choice in terms of promotions and game variety, as well as some of the fastest payouts on the market.

Five-Year Research And Development Project Solves SEO

Search Engine Optimisation is no longer a mysterious dark art. After concluding a five-year research and development project, REACH.AI, Media Skunk Works announce SEO is now officially dead!

In 2012, York-based innovation laboratory, MSW set out to industrialise the SEO industry. Twelve months later, it relocated to the York Science Park and that turned out to be a vital move for the fledgling operation.

Paul Reilly delivering a presentation at SiGMA16 last November

This commenced with a project in collaboration with the University of York’s Head of Artificial Intelligence (A.I.), Suresh Manandhar.

Machine learning is often described as the process of extracting knowledge from data, similar to refining petroleum from crude oil. Today, A.I. is ubiquitous and the largest company for it in the world is Google.

In 1998, their search engine was a paradigm shift. Its secret source was the innovative PageRank algorithm. PageRank pays less attention to keywords within a web page, but rather judges the page based on the links that link to it.

MSW’s industrialisation of the process of delivering these links has earned their VIP client roster, including leading gaming, casino and betting brands, billions in revenue over the last five years and continues to do so.

In 2015, Google announced RankBrain – an algorithm for learning how to rank pages, its usage and purpose, confirmed on 26 October 2015. PageRank had evolved and no one, not even Google’s engineers knew how the rankings were determined… until now!

Paul Reilly delivering a presentation at SiGMA16 last November

“Before we could solve SEO, we first needed to solve countless other information retrieval problems,” said MSW founder and CEO, Paul Reilly.

“It’s been challenging to say the least, not to mention expensive. We employ some very talented people and the team works very hard, often under very difficult conditions.

“SEO is more like a competitive sport and it takes a special kind of person to compete at Olympic level. The project – funded by the sweat and tears of everyone involved, past and present – has been quite a roller coaster.

“Solving the problem was the easy part, the hardest part was building the technology to get the data.”

MSW’s REACH.AI project offers unique investment opportunities for those interested in SEO, digital marketing, data enrichment, and person-name disambiguation objectives.

Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

William Hill tech platform: a review


William Hill Games Review

William Hill is one of the largest and oldest sportsbooks in the world founded in 1934, with a larger presence with physical shops especially in the UK but now the biggest one in Las Vegas thanks to their latest company acquisitions in the USA. Online they remain in the top 5 working together with OpenBet to offer their unique virtual sports services.

The company is registered in the London stock exchange with offices across the UK, the online operation runs from Gibraltar with physical presence in some European countries like Spain.

William Hill Virtual World

As William Hill develops its own games the one that goes beyond anything else found anywhere is their Virtual Sports Betting games. Horseracing, hound racing, car racing, bicycle events, motorcycle races and even soccer can be found. All of the players and characters involved are virtual generated and controlled randomly by an AI based on their odds of performance.

The graphics are awesome and events happen every 4 minutes, so users have no need to wait for an event like it happens in real life. A major difference from reality is the role of odds, here if a favorite has an 80% chance of winning then it will be just that, corruption or emotions play no role in this world. Maybe weather and injuries, but that is just part of the 20% the favorite won´t make it.

The races take place on fictional racetracks like Hilltop Gardens and Rapier Strip, there is also a National Hunt in Weston Vale. 10 runners take the field with odds of
1/5 for the first three places, the rest of the race you see it just like on TV with a live feed of all the action.

William Hill App

Online casinos and sportsbooks have been latecomers to the app frenzy, not because they were technologically slow, but because the few app stores available like iTunes and Google Play forbid to promote gambling apps. It took them a while to realize they could produce the app and hosted themselves to download from their own websites.

Nevertheless, there was really no need for the app, the William Hill website is responsive and mobile friendly, what is called a webapp. Webapps are not Android and Apple code based, they are html coded but can be sold on the Google Store (not iTunes). The main difference from any other app is they run only with internet connection.
So players now have the option to play directly online from their mobile phone or download the app to make things even more comfortable.

The app can be downloaded from the WH website with instructions on how to install. It is easy, but requires a few extra manual configurations steps on the phone to bypass the Android security settings that display a warning when it identifies the app doesn´t come from their store.

Casino Games

William Hill hosts hundreds of games on their online casino, not only do they a great share of Playtech, one of the best casino game developers from the present that powers all the big name casinos, they also host games from Ash Gaming, IGT, WMS, NextGen and Evolution Gaming besides developing their very own.

Best Online Slot from William Hill
 Age of the Gods
 The Incredible Hulk 50 Lines
 Wild Gambler
 Buffalo Blitz
 Halloween Fortune

With its massive game offering of great quality, William Hill Online stands as one if not the best online casino in the world. On top of that it offers one of the greatest sports books which allows a player to move from one or the other claiming various bonuses. Their Virtual Gaming platform seems to have opened a new market that will evolve into something astonishing.

Evolution Gaming launches new Dream Catcher super-sized lucky wheel

Leading provider of Live Casino solutions Evolution Gaming has launched its visually stunning super-sized new Dream Catcher Lucky Wheel. The vertical wheel comes with silver and gold 2x and 7x multiplier segments and was created using a precision-engineered bespoke wheel which was built exclusively for Evolution by TCSJOHNHUXLEY. Dream Catcher is the first title in a brand-new game category for Evolution — Live Lucky Wheel.

The wheel incorporates a similar multi HD camera studio to their award-winning Immersive Roulette and offers an ‘immersive’ online live gaming experience. This enhances the player experience as they are able to follow all phases of the wheel spin from their desktop, tablet or smartphone screens through a series of dynamic camera angles and close-ups. Their special light and sound effects auto-synchronised to the game action is also geared to intensify the player experience.

The game takes on the format of the live dealer spinning the wheel whilst interacting with the players throughout all the games. Players must simply bet on the number they believe the wheel will stop at with the payout odds corresponding to the winning numbers (1, 2, 5, 10, 20 and 40) which appear in various segments of the wheel. Players also have the option to place repeat bets for a selected number of game rounds with the Autoplay feature.

Chief Product Officer at Evolution Todd Haushalter stated:  “This is a momentous launch for us because Dream Catcher will expose live casino to players who don’t play table games and therefore don’t play live casino. There are millions of slot, bingo, and other players who we are reaching out to with this product. It is intentionally simple and friendly to play, and with the potential for the 2x and 7x multipliers to keep hitting sequentially, players can win thousands of times their initial bet, just like in slots. It is almost like a game show that you can play along with at home. Both slot and table game players will find it a familiar and an enjoyable way to play. We really tried hard to make Dream Catcher a game that will expand the live casino space and we hope the players find it as fun as we do.”

He went on to explain the inspiration behind the idea: “Operators are constantly telling us they want to cross-sell live into other player verticals. So, we started thinking of ways to do that, but when it came to slot, bingo, pull tab players the problem was not making them aware of live, but simply that they don’t want to play table games. So, we started brainstorming about games that have no cards, dice, or even a table. The lucky wheel seemed intriguing, but the house advantage was too high and it lacked the ability to win large amounts. By adding the 2x and 7x multipliers that will hit fairly frequently, we brought the house advantage in line with other online slots and made it incredibly exciting. So now we have a real tool for our partners to cross-sell to slot and other non-table game players.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

EveryMatrix Signs Casino Content Deal with CEGO

Leading iGaming software provider EveryMatrix has signed a casino content deal with CEGO, an online casino operator that powers some of the biggest brands in Denmark.

Following the agreement, CEGO’s newest brand will get access to premium content from NYX, Scientific Gaming, Evolution, and Magnet Gaming, via EveryMatrix’s CasinoEngine product. All the content will be delivered via Web API on external wallet with EveryMatrix’s bonusing system.

Commenting on the deal, EveryMatrix CEO Ebbe Groes said: “Following the Norsk Tipping deal, this is yet another step forward for EveryMatrix, and we are happy to carry out our privileged position in the Nordic market through our latest partnerships.”

CEGO CMO Esben S. Thomsen also commented: “We are looking forward to cooperating with EveryMatrix. It will open up a large portfolio of new and exciting games, which will benefit our players and strengthen our gaming products even further.”

Groes went on to say: “At this moment, our company is one of the few Danish certified platform providers, and with the new CEGO agreement, we continue to grow our name in the Nordics region.

“Our platform was recently selected by Norsk Tipping state lottery to provide services for their iGaming Integration Platform, and now with Danske Spill owned CEGO we see the recognition of our hard work and focus we invested into building one of the most competitive products on the market.”

CEGO is a highly experienced Danish online casino operator; it works with some of the largest online casino brands in Denmark, such as and

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BetConstruct Secures Class II Romanian Gaming Licence

Award-winning developer and gaming solutions provider BetConstruct has secured a Class II gaming licence from the Romanian National Gambling Office (ONJN). The company will now be able to supply its platform to all online gaming operators within the Romanian regulated market.

Commenting on the news, BetConstruct CEO Vahe Baloulian said: “BetConstruct views Romania as a significant and forward-looking jurisdiction. With the ONJN license, we are bringing our powerful betting technology to local operators enabling them to stand-out in this important market.”

This licence adds on to the company’s licences granted by Malta Gambling Authority, the UK Gambling Commission, as well as other jurisdictions, which allows BetConstruct to help its partners meet any necessary requirements for operating in different regions.

After having been given the title of Best Sports Betting Product Award at the SBC Awards just two weeks ago, Baloulian commented: “Being recognized as the Best Sports Betting Product supplier by the only awards dedicated to betting, speaks for itself. BetConstruct cherishes the industry’s acknowledgement and the responsibility that comes with it.”

He went on to say: “We will continue building on our success and providing the best products the operators and players expect and enjoy.”

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Best Gaming Technology Confirms Partnership Extension with Stan James

Innovative retail technology company Best Gaming Technology (BGT) has confirmed that it will supply 83 widescreen terminals to new Stan James betting shops.

Commenting on this update, Stan James director Euan McCormick said: “We have recently completed the deployment of 30 widescreen Storm terminals into our estate. Following our acquisition of the Coral/Ladbrokes shops, it was clear that we would need to have an enhanced product to retain existing customers and to compete in the modern market place.”

McCormick pointed out that they are pleased to have placed an order for the latest widescreen Storm terminals, offering the full BGT product range including Racing Post and a variety of numbers betting. He mentioned that the bookmaker plans to place a minimum of two terminals in each shop to ensure availability to customers.

He went on to say: “As part of our upcoming re-branding and relaunch as Megabet, we are looking forward to investing in, and improving, our Sports Betting offering along with all other areas of the business from the shop environment to the range of products and services on offer.”

Also commenting, BGT UK Managing Director John Pettit said: “BGT is extremely happy to be able to work with Stan James/Megabet in providing the very best in sports betting technology, offering a seamless transition of BGT services, including the introduction of our new-look homepage, Racing Post and numbers betting. We look forward to further developing our relationship with Stan James.”

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Catena Media Acquires US Online Gambling Assets

Online lead generation company Catena Media has entered the regulated US online gambling market by confirming the acquisition of licensed affiliate website assets from three separate US founders.

Catena Media governance, specifying acquisition details, stated that it has agreed to pay an upfront cash and shares deal valued at €15 million, with 25% of the deal being settled through a distribution of a total of 440,669 new shares in its business.

As a further deal incentive, based on revenue performance of the assets over a three-year period, it has placed a $45 million cap earn-out.

Catena stated that its new assets would contribute directly to corporate performance, and further detailed that the acquired websites had an estimated revenue €1 million per quarter, with a 75% operating margin.

The revenues generated stem from licensed operators in the regulated Casino and Poker markets in the states of Nevada and New Jersey. It is estimated that following the acquisition, close to 50% of Catena Media’s revenue will be derived from regulated markets.

While Catena governance did not disclose the name of individual assets, it did confirm that and are among its acquired US online websites.

Commenting on the US acquisitions. Catena Media CEO Robert Andersson said: “We are very excited about this opportunity, which will not only see Catena Media becoming the largest regulated casino affiliate in the US, but also puts us in pole position to take advantage of further re-regulation in what has the potential to become the world’s largest iGaming market. This is an important step in realizing our vision to become the world´s number one provider of high-value iGaming leads.”

This year has seen Catena Media move to increase its international affiliate network as the company moves to extend its player marketing footprint in regulated iGaming and betting markets. This month, Catena confirmed its £10 million acquisition of leading UK player portal

Website co-founder and seller to Catena Media, Aaron McCann, commented: “We are impressed with Catena Media and are excited to join their strong and experienced team, which will enable us to take advantage of the many strategic and 2 D-2452017-v2 financial benefits expected from the regulation in the US. We look forward to continuing the journey we have started, and Catena Media is a great match for us.”

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Unibet Group Officially Renamed Kindred Group Plc

The proposed name change of the holding company Unibet Group plc to Kindred Group plc has officially been approved by shareholders at a General Meeting in Stockholm yesterday.

The decision to rename the company was made due to Unibet’s ongoing change and development, with a strong focus on its multi-brand strategy. It now has ten consumer-facing brands in its portfolio, many of which were acquired, and all will be represented by the Kindred Group brand.

The name chosen is based on an extensive analysis of the Group culture and identity – kindred – which refers to a relationship between people with similar values, beliefs, and attitudes. This conveys the unified nature of the company and its subsidiary brands.

Commenting on the name change, Unibet Group Chairman of the Board of Directors, Anders Ström, said: “Changing our group name from Unibet Group to Kindred Group marks an historic step for our company, founded almost twenty years ago.”

He went on to say: “We are now in a position to move Kindred Group into the future with enhanced clarity and flexibility, creating better conditions for future growth in a dynamic and changing business environment.”

Unibet Group CEO Henrik Tjärnström added: “As Kindred we can create a greater distinction between our consumer facing brands and the group brand, providing us with the necessary strategic flexibility to ensure we remain at the very forefront of our industry. As a group we have played an important part in driving the industry forward, and we intend to continue to do so in the future.”

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NetEnt Launches New Slot Game – Warlords: Crystals of Power

Leading software development company NetEnt is giving its customers the chance to conquer the world and gain untold riches through its newest slot, Warlords: Crystals of Power.

The new title is one of the company’s biggest in-house creations to date, and the result is an animation-heavy production with mass audience appeal.

The game is set in an age where rulers spend their days waging war over lands and treasure, and following years of conflict, only three Warlords remain – the Barbarian, the Priestess, and the Samurai. Each Warlord holds a Crystal of Power that the others want to claim as their own.

The 5×3, 30-line game offers a triple dose of excitement with three different types of free spins, which each correspond to one of the character symbols. Striking three different scatter symbols will activate the battle between the three Warlords – and the chance to win big prizes.

NetEnt CPO Simon Hammon commented on the new game: “An incredible amount of effort has gone into the creation of the game and the storytelling of Warlords: Crystals of Power. We are thrilled with the 3D graphics, soundtrack and gameplay, the result is simply stunning.”
He went on to say: “Players will be blown away by the attention to detail, especially the animations and interactivity of the characters. We have really pushed the boundaries with this game, and are confident our customers and their end users will enjoy the result.”

NetEnt has been a true pioneer in driving the gambling market since its inception in 1996, providing players with thrilling games powered by its cutting-edge platform. With innovation at its core, NetEnt is committed to helping its customers stay ahead of their competition. The company is listed on Nasdaq Stockholm and has offices in Stockholm, Malta, Kiev, Gothenburg, and Gibraltar.

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