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Ezugi reveals more details about new agreement with BtoBet

BtoBet and live dealer expert Ezugi have entered a strategic partnership. Both parties agreed that BtoBet will serve as the latest live dealer partner for Ezugi.

Online gaming software provider BtoBet becomes the current live dealer collaborator of Ezugi. According to the agreement, the first-ever ‘Baccarat OTT’  and the latest ‘Bet behind BJ’ will be included. As a result, Ezugi’s suite gets expanded to 17 games.

Sagi Ifrach, Business Development Director at Ezugi, expressed: “In partnering with BtoBet we open up several major opportunities for both companies to expand into new markets”.

BtoBet’s Head of Production Marja Kostova added: “I firmly believe that the combination of BtoBet’s advanced platform with Ezugi’s strong experience in live casino gaming, will offer successful opportunities of growth in all regulated markets worldwide.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

BTOBET FINALIST AT THE IGA – INTERNATIONAL GAMING AWARDS

The 10th edition of International Gaming Awards (IGA) just announced the names of the companies that successfully passed the selection and have been declared finalists in the different categories devoted to operators and suppliers of the gaming industry.

Thanks to its high technology and the innovative advantages it delivers to both operators and players experiences, BtoBet has earned the trust of IGA jury for the Technology Provider/Supplier section.

BtoBet’s CEO Alessandro Fried highlighted:

“The company’s nomination for the IGA represents the first step towards the award and it is a remarkable achievement. We are always striving to anticipate the future needs of the global audience, meeting their needs rather than looking at what the competitors are doing. During the last years we have been working very thoroughly on BtoBet’s clever platform, based on artificial intelligence, and earned notable results in the gaming industry. We are improving BtoBet platform’ solutions and tools continuously in order to deliver the ultimate solutions to our clients.”

IGA winners and Achievements will be announced in front of 500 of the world’s leading gaming companies, during the annual awards ceremony at the Intercontinental Hotel of London, on the 6th February. Just one day before the beginning of ICE, where BtoBet will launch its new tech-tool!

 About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center. Visit our site on: www.btobet.com.

 

The Future of the Omnichannel Approach – Put the Player at the Centre

During the numerous conferences on the most interesting topics of the industry at SiGMA – Summit iGaming Malta –  the importance of the Omnichannel solution for land based and online operators has emerged.

Alessandro Fried, panelist at the conference “Omni-channel sports betting” highlighted “Retail operators are not directly focused on the player at the moment because of a lack of instruments. Their clients are anonymous pointers; they do not have any data and they cannot build any strategy on the player himself. In some cases, retail operations are multichannel, with different independent channels totally disconnected between each other. The future of Retail is the Omnichannel approach which puts the player at the centre, independently of the channel the player will use.”

Commenting on the trend, Fried added, “In an Omnichannel environment the platform is able to track the player on all the channels, to provide the operator cross channel data analysis tools and give him the possibility to improve his retention strategies and cross channel services.”

Nowadays, everybody is talking about Omnichannel, but not many operators or providers are ready for this. Till today, the platforms available on the market are built for a specific channel. In many cases, operators use a different platform for each channel or adapt a platform to be used in a multichannel environment.  But this is far away from a multichannel solution.

BtoBet will give additional insight into the topic at the EEGS – East European Gaming Summit in Sofia, tomorrow 22nd November. BtoBet’s Head of Product Development, Vasilije Shkoro will be a panelist at the conference “Channelization of Gaming experience” at 17.15 – 18.00 at Inter Expo Centre, to further discuss with other professionals the importance of the Omnichannel solution to drive revenues in the gaming industry.

 

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center. Visit our site on: www.btobet.com.

Malta to host important conferences related to the gaming industry in the next days

BtoBet’s CEO will be speaker at the panel “Omni-channel sports betting”, on the 17th November at 11.00.

Technology and the Omnichannel solution will be focal topics at SiGMA this year during the conference “Omni-channel sports betting” that will take place on the 17th November, at 11.00, at the Sports room of Intercontinental Hotel.

Thanks to his expertise in the sector, BtoBet’s CEO Alessandro Fried will be one of the three designed speakers of the online and land based business models, related sources of traffic and their future in the Gaming industry and emerging trends.

Fried gives some anticipation about the conference: “The evolution of iGaming and sports betting technology in recent years has encouraged a transformation of player expectations. During the pannel I will personally focus on how technology can help the industry to have a deep insight on players’ data and how innovative player’s A.I. tools can improve betting shops’ players’ retention.”

At the Summit of iGaming in Malta, at BtoBet’s Booth B99, visitors will enjoy a preview of a multi-dimensional btobetexperience through Augmented Reality: they will meet the company’s new testimonial S1mOne – through the iOS app http://bit.ly/iOSbtobet and Android app http://bit.ly/AndroidBtoBetand will start a new adventure towards ICE London 2017, discovering a totally new experience in the Gaming market.

To get a glimpse into the upcoming speech, download here the white paper “Land -based and online sports betting business model. Is the Omnichannel solution the way forward?” (link: http://www.btobet.com/en/omnichannel-white-paper).

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center. Visit our site on: www.btobet.com.

BtoBet and NYX Gaming group announces partnership

BtoBet, the Malta-licenced supplier announces their partnership with the market leading supplier of end-to-end digital gaming solutions, NXY gaming group. The supplier will provide an integration of its sports betting platform to NYX Open Gaming System (NYX OGS).

BtoBet chief operating officer Kostandina Zafirovska said: “I firmly believe the combination of BtoBet’s technological platform with NYX Gaming Group’s high-quality digital games will perfectly fit players’ needs and expectations worldwide.”

Zafirovska continued: “The NYX OGS Casino solution works seamlessly with the business analysis solution included within the BtoBet platform. It provides real-time and accurate data analysis per customer in order for the operator to automatically segment the player base. Ultimately this allows for the delivery of the right product at the optimal time for every player, using the best performing games for specific promotional activities and more effective ad hoc marketing campaigns.”

NYX executive vice president of business development David Flynn commented in the new partnership saying: “This agreement with BtoBet represents a strong partnership and allows us to further expand into regulated markets. We are delighted to have a partner who can deliver extraordinary knowledge based on Artificial Intelligence and innovation, which we can apply to the gaming experience across our extensive range of desktop and mobile casino games via the OGS. Our design studios conceive ideas and concepts that deliver an exceptional experience to players and operators alike. Partnered with BtoBet’s omnichannel platform, we will elevate the ability of operators to attract, retain and increase the lifetime value of players. We look forward to working with the team at BtoBet and growing our respective businesses.”

BtoBet Signs Partnership with NairaBet for Expansion to African Market

Following sportsbook and gaming platform BtoBet’s actions to expand into the African market, the company is proud to announce that it has officially entered into a partnership with Nigerian online betting and gambling operator, NairaBet.

NairaBet, – The home of sports betting – is a leading in-play bookmaker that offers a wide range of betting opportunities on all sports, as well as virtual racing and games.

CEO of NairaBet, Akin Alabi, said of the partnership: “As a leading sports betting operator in the Nigerian market, we are always on the lookout for quality partners and products to ensure a great experience for our customers.

“One such partner is BtoBet, and we are looking forward to working with them.”

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry. The company uses technological intelligence as its main base for its products, and it offers unique, customisable, flexible, and secure cloud-based systems to deliver unprecedented capabilities to drive the sportsbook and iGaming business.

Also commenting on the partnership, BtoBet CEO Alessandro Fried added: “We are very proud to have NairaBet as a partner in Nigeria.

“The growing number of gamblers and the spread of mobile is indicating the need to adopt a suitable platform and fitting software to manage player data and gambling-related business anywhere, from land-based shops to mobile and online.

“I firmly believe BtoBet’s next-level omni-channel platform – B Neuron – will provide NairaBet with the greatest insight into players’ data and behaviour and will drive the company to increase revenues.”

BtoBet will also be showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you’re interested in joining this iGaming summit in November and watching BtoBet among the other exhibitors, click here to register today.