BtoBet On the Final Sprint for the Global Gaming Awards London

BtoBet proudly announces its nomination as one of the finalists in the Online Sports Betting Supplier category at the 2018 Global Gaming Awards London

A globally recognised Nomination Panel, made up of some of the most experienced and influential operators in this industry, has chosen the finalists for each of the 16 categories of the Global Gaming Awards.
There are ten nominees in the Online Sports Betting Supplier category, and the winner will be announced on the eve of ICE Totally Gaming.

BtoBet will look to build on last year’s success, and will also present its leading Neuron Sports platform at ICE Totally Gaming in London from 6th to the 8th February, on booth S1-320.

During the expo, the technology partner will showcase its portfolio, network with all operators and bookmakers and cater to their bettors with the ultimate betting experience.


BtoBet dancers at SiGMA17

Alessandro Fried, BtoBet’s Chairman, commented on the awards, “Throughout the years BtoBet established itself as a pioneer in the Sports betting industry and with this mindset continues to develop its advanced products, always up to date with the contemporary and future technologies. After the Las Vegas awards, we are delighted to have been selected also in the European session of the Global Gaming Awards for the Online Sports Betting Supplier category.

“Our aim is to help bookmakers tackle the opportunities offered by new and exciting technologies, providing a best-in-class, robust platform that is constantly evolving and improving. It is a recognition of our cutting-edge platform and for us, as a trusted technology partner in the sports betting industry.”

Regarding the BtoBet’s Neuron Sports platform, he expressed, “Our multi-awards winner omnichannel sports-betting platform – during 2017 – confirms new promising recognition also in 2018. Neuron Sports is a fully customisable sports betting platform, allowing infinite personalization, ensuring bookmakers and operators will be unique on the market and differentiate themselves from the competition.  It is open to integrate with sportsbooks and games providers, any payment and affiliation system, and is perfectly suited to every regulated market.

“Neuron Sports generates a detailed report aimed at verifying the profitability for each type of game and for each player, allowing bookmakers to analyze the performance of any given strategy and suggesting modifications or corrections in order to achieve predefined goals. Through sophisticated deployment of Artificial Intelligence technology, it enables bookmakers to set up advanced rules for effective profiling and easy players management, ensuring the possibility of tailored offers to players, automatically.”


Logrand Enterntainment Group and BtoBet Launch Strendus

BtoBet and Mexican Gaming Operator Logrand Enterntainment Group Partner Up to Launch Interactive Division Strendus

With 14 casinos in Mexico, the Mexican Logrand Enterntainment Group is considered one of the leading Gaming and Entertainment operators.

Key elements of the company’s success are their strong focus on customer orientation, a precise adherence to laws and regulations, up-to-date technology and a world-class executive team.

As part of their vertical integration strategy, Logrand Entertainment Group has appointed BtoBet as their technological partner. Together they plan to launch an interactive division of Logrand Entertainment Group, “Strendus”, into the online market.

Lenin Castillo, Chief Operating Online Officer at Logrand Entertainment Group stated: “Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates.”

“Our group and BtoBet share the same vision to anticipate future needs of global audiences, listening to their customers instead of seeing what competitors are doing. For these reasons, to launch our new interactive division, we opted for a very complete and detailed RFP process that scrutinises all bidders profoundly.”

He further added: “BtoBet is a technology leader in the online gambling industry, with multiple nominations and awards and counting on a very professional and skilled team. All these factors allow companies, like ours, to develop a trustworthy relationship with them, in a very short time.

“If you add all this with their top of the line products and services, the decision to choose them becomes easy. Our high expectation will continue in the years to come and we are sure with our new partner we will continue being the successful company we have shown to be for all these years.”

BtoBet’s Chairman, Alessandro Fried, expressed, “We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business and the interactions between our teams is very cooperative. The growing number of online and mobile gamblers in Mexico and LATAM, is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements.”


New Partnership: BtoBet Takes Over Betsoft’s iGaming Entertainment Suite

Global software provider BtoBet and iGaming developer Betsoft Gaming announced their future collaboration

Visionary iGaming developer Betsoft Gaming and renowned worldwide software provider BtoBet have signed a partnership deal. As part of the agreement, Betsoft’s complete iGaming entertainment suite will be taken over by BtoBet, including the famous Slots3™ collection of true 3D video slots and the ToGo™ line of premium mobile gaming. Latin America, Europe and Africa are selected as target markets.

BtoBet has recently been granted the SBC Award in the category “Rising star in Sports Betting Innovation” in London. Moreover, the company has also been awarded as “Best Sports Betting Innovation 2017” in Budapest.

Anna Mackney from Betsoft stated, “BtoBet is a leading company and true pioneer in our business. They carefully study both existing and emergent technologies to apply that strength to the quality of their service. Future-ready and flexible, BtoBet offers their clients the total package of customer support backed by many years of professional experience in the field. Our full suite of solutions, including Key Performance Indicator reports, will be invaluable to them. We are beyond thrilled to be partnering with them, and look forward to a lucrative business relationship as we lead the iGaming industry together.”

BtoBet’s chairman Alessandro Fried commented, “I’m proud of the recent agreement signed with Betsoft. Its high level digital games combined with BtoBet’s technological platform will perfectly fit our exigent clients’ needs and, at the same time, their players’ expectations.

“All Betsoft ‘s integrated games will be managed by our clever Artificial Intelligence learning machine, providing a real time and accurate data analysis per each customer in order for the operator to automatically segment the players’ base and to build easily the best strategies, specific promotional activities and more effective ad hoc marketing campaigns,” added Mr. Fried.



BtoBet Launches New Divisions: BtoBet Games and BtoBet Sports

BtoBet embraces two new companies:  ITS (I-Trading solution) and IGS (I-Gaming Solutions)

BtoBet, multinational Sportswagering and iGaming technology partner, has redesigned its internal structure.

Today, the business has become bigger. This is a result of embracing two new companies. IGS (I-Gaming Solutions) and ITS (I-Trading solution) enable the company to launch two new separations: BtoBet Games and BtoBet Sports.

ITS’s speciality is trading and risk management whereas IGS is a professional Games aggregator. Both will be run under the same roof and take over the same leading technologies.

As a result of the new internal structure, BtoBet’s offer will be a more broad suite of products. On one hand, there will be an iGaming platform and services which are targeting the gaming industry. There will also be a Sportsbook platform and services devoted to bookmakers.

Alessandro Fried, chairman at BtoBet, commented on the division of BtoBet Sports, “BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences. A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors. Based on BtoBet’s sports platform Neuron Sport, BtoBet Sports provides a highly customizable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual Jackpot betting products.

“This new department is aimed at providing the perfect set of products and services needed for today’s iGaming business. A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements. The Neuron Casino omnichannel platform, based on Artificial Intelligence technology ensures tailored offers to maximize the effort of delivering the perfect Games offer.”

Summarising Alessandro Fried said, “BtoBet’s new structure offers a bigger trusted team always available to support our Clients in their technical needs by providing advice when needed, flexibility to expand their business and a range of clear and simple products and services. We are able to allow the operators to manage their business autonomously, setting up their own strategies, all without the handicap of technology constraints or the limits of engaging fully-managed platforms. In addition, Btobet is able to supply them all the necessary services to make their own product and offer unique” and stated further, “We are proud to present the new BtoBet Group at ICE, stand S1-320.”


EDITEC partners with BtoBet

Top operator EDITEC chose BtoBet as technological partner to grow its business on line, across the whole African continent

EDITEC, a leading sports betting, lottery and gaming operator in Africa, with a strong presence in twenty countries as well as offices across Europe and the Middle East, signs a partnership agreement with the multinational iGaming platform and Sportsbook provider BtoBet.

Online, EDITEC operates under the renowned brands of Premier Bet, SBA, Guinee Games, and R&S Betting and is one of the fastest growing online operators in a number of regions in Africa, already with a well-established retail estate and network of agents.

Alex Rutherford, EDITEC Head of Online, stated:

‘We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience’.

Commenting on the partnership, BtoBet’s Chairman Alessandro Fried reported:

“The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we are very proud to support EDITEC as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.”

iSoftBet and BtoBet Sign Agreement to Expand Their Market Share

iSoftBet integrates wide-ranged portfolio into BtoBet’s platform

Highly rated mobile and online casino game supplier iSoftBet, which is operating in Spain, Italy, Belgium, Romania and Portugal and BtoBet have successfully signed an agreement.

The aim of the agreement between iSoftBet and the iGaming and sports book platform provider is to grant a wide range of exciting games to the ever demanding i-gaming players.

Both companies are a suitable match. iSoftBet provides an extensive portfolio of outstanding games which are based on famous TV series or Hollywood films, slots designed in a unique manner and exceptional table games.

BtoBet, therefore, serves with an advanced, flexible and secure platform in which iSoftBets portfolio will be integrated.

The two businesses are prepared to expand in all regulated markets in Latin American, Africa and Europe. They offer progressive technology which will be available in a desktop as well as a mobile version, designed in an HTML5 format.

Michael Probert, iSoftBet’s Head of Business Development, commented on the successful partnership, “We are always looking to increase the distribution of our games, and this deal with BtoBet helps us to enter new markets, in particular Africa and Latin America. While these markets are still evolving, we believe they offer huge potential for the iGaming industry as more countries move towards regulation. We aim to assist operators by providing them with our high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well.”

BtoBet’s Integration manager Maja Janevska highlighted, “Our robust platform and technological intelligence, combined with iSoftBet’s games provide operators the possibility to elaborate unique offers, tailored for every single market, integrating easily more than 3,000 games. Additionally, our sophisticated Recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.”


BtoBet As Rising Star in Sports Betting Innovation

BtoBet Wins The SBC AWARDS 2017 as the rising star in sports betting innovation

During the SBC Awards ceremony that took place yesterday at the Artillery Garden at the HAC in London, BtoBet was announced winner in the category “Rising Star in Sports Betting Innovation 2017”.

In a sparkling atmosphere, with over 500 industry delegates attending, the sport betting community has confirmed once again this year BtoBet as a robust and advanced technology platform partner for iGaming and Sportsbook.


Commenting on the award, BtoBet’s chairman Alessandro Fried stated: “It is an honour to close 2017, rich in achievements and awards for BtoBet, with this new prize at the prestigious Sports Betting Community in London. The SBC Awards 2017 confirms that our product strategy has successfully positioned BtoBet as a fully trusted technological partner. I personally consider BtoBet as a partner,  not as a supplier, and as partners we will keep providing constant support to our clients; our support department is working closely with our client’s operations team – as colleagues – helping them during the everyday operational job, identifying their needs and working side by side,  winning together over any industry competition.”

Fried concluded: “We are ready for the upcoming new challenges of 2018. The first important appointment in the new year will be ICE Totally Gaming where BtoBet will meet all partners, clients and all operators at our stand S1 -320.”


SBC Awards 2017: BtoBet Shortlisted in 3 Categories

The sport betting industry this year is confirming BtoBet’s reputation as a robust and advanced technology platform partner for iGaming and Sportsbook.

The multinational company has just been shortlisted in 3 categories for the upcoming SBC Awards:

• Sportsbook Supplier of the Year
• Rising Star in Sports Betting Innovation
• Best Multi-Channel Supplier

After “The best Sports Betting Innovation 2017 – CEEG” award gained in Budapest, during the Central and Eastern European Gaming Conference, and after being finalist as “Best Digital product 2017” for the Global Gaming Awards in Las Vegas, the multinational company is now ready to celebrate another new important achievement in London.
BtoBet will participate in the awards ceremony on 5th December at Artillery Garden at the HAC in London.
Commenting on the 3 nominations, BtoBet’s chairman Alessandro Fried stated:
“The commitment of BtoBet, investing in the highest technology and flexibility for the Sports Betting industry is getting great feedback from the market. The awards we are winning highlight us as an efficient and stable technological partner, providing constant support to our clients through skilled and knowledgeable referrals, helping operators to achieve objectives in a safe environment.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Impressive results achieved by SiGMA 2017

Impressive results achieved by Sigma 2017 with stimulating panel discussions, spectacular displays and riveting performances.

The fourth edition of iGaming conference SiGMA has just concluded, showing a bigger and more involving formula than ever before. It attracted thousands of operators and iGaming professionals at the MFCC, proposing interesting industry trend discussions and plans for the future.

The multinational company BtoBet, sponsor at SiGMA 2017, surprised all attendees with its Technifying iGaming Tour 2017 and portal. It also amazed the public with an unprecedented dancing performance, where 5 international talented and flexuous dancers – Anna Armato, Georgia Evans, Liz Strini-Brown, Patrick Laera and Gianluca Blandi who is also the choreographer – were astonishing interpreters of the importance of a trusted and flexible technological partner to follow on the iGaming floor.

The concept expressed by the dancing show at SiGMA was further explained and discussed in Room A, dedicated to Sportsbook & eSports, where BtoBet’s chairman Alessandro Fried was the key speaker on the panel “Time to move to your own iGaming platform”. There he shared his vision about the importance of “collaboration” and “trust” for operators seeking platform providers that have the capability to aggregate all the available content while providing players with a seamless customer journey.

Commenting on operators’ needs, Fried highlighted: “Any decision to share player data – including names, personal data and preferences – must not be taken lightly, since this is giving insight into the heart of any operator’s business. For this reason, when choosing a technological partner and adopting software that has not been developed in-house but outsourced, it is crucial to consider only providers with an open, independent and foresighted approach.”

Fried concluded “A good technological partner is not only a software provider, but one that gives constant support to their clients through skilled and knowledgeable referrals, holds extensive knowledge of the industry, and helps operators to achieve objectives in a safe environment that cannot cause damage to their business.”

To know more about Fried’s discussion at SiGMA, download the Industry Report “Platform: in-house or outsourced? Trusting times.”

All operators that were unable to meet BtoBet’s experts at SIGMA can contact

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

BtoBet’s Technifying iGaming Tour 2017 at SiGMA

Art and iGaming partnering for the first time in the industry at SIGMA

After the exclusive technology meetings worldwide – in Latin America, Africa and Central–Eastern Europe – BtoBet is now bringing its Technology iGaming Tour 2017 to the heart of the Mediterranean region.

During SIGMA, the international iGaming Summit in Malta, a special insight into the contemporary and future needs of the igaming industry will be revealed by BtoBet’s chairman Alessandro Fried as a speaker at the technology talks planned during the summit.

To feed your anticipation, download the Industry Report “Platform: in-house or outsourced? Trusting times.”

At SIGMA, the multinational company is going to be once again a visionary and forerunner of change. In fact, for the first time in the gambling industry, BtoBet will bring an unprecedented show, mixing technology, art and music. How? By performing a spectacular metaphor, creating a meaningful parallelism between the igaming industry and the dancing spheres where harmony, balance, knowledge, trust and flexibility are essential to cement a relationship, allowing partners to stay tuned to the rhythm of the relative scenarios and succeed. Hence, in the same way partners must trust each other while dancing, sustaining their bodies and following the guide-steps of the choreography, at the same pace operators must totally trust their technology software providers to let them guide the gambling business in the best way.

Technifying iGaming Tour 2017

Commenting on BtoBet’s participation in SIGMA, Eman Pulis – founder and CEO of Summit of iGaming Malta – highlighted, “We are very pleased to welcome BtoBet’s totally new presentation at SIGMA this year. It is a farsighted software provider for the igaming industry and I firmly believe all the attendees will be amazed by the content and the style of its exclusive and breathtaking technology-show.”

About the Technifying iGaming Tour 2017- Malta, BtoBet’s CMO Sabrina Soldá concluded, “I wish to thank SIGMA promoters who always support us. BtoBet is aiming to communicate the importance of a trusted technological partner to follow on the iGaming floor in order to let operations dance to the rhythm of the highest tech beat. I’m sure the novelty we are proposing at the MFCC during the upcoming week will leave the operators and all the attendees completely surprised and amazed at the same time.”

All operators willing to meet BtoBet’s experts at SIGMA can contact

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?