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Rank Group projected to launch new Bingo Halls

The Rank Group has redirected their attention on focusing on the expansion of their Casino and Bingo Halls with a launch of  a new chain of Bingo halls following the fold on the bids for William Hill.

Rank has projected a new 100-club bingo chain that they hope will attract a new, younger crowd to what has traditionally been considered a dying game. CEO Henry Birch states that the new chain of clubs will be different from the currently existing Mecca Halls. This chain will also offer online games along with the traditional form of bingo.

Birch also insisted that despite the abandonment of the William Hill bid with 888, Rank definitely has a role to play in the gambling industry consolidation. He claims that the bingo brand could grow to close to 100 sites if successful which plans to also be accessible online.

These new chain of halls is believed to offer a modern take on traditional bingo experience. While the Mecca chain locations tended to be on the outskirts of towns and cities, Birch says that these new chains will center on “convenience gaming” and will be located in city centers and nightclub heavy locations. They will be smaller and more accessible for younger players.

Birch declined to reveal the name of the new chain but the Daily telegraph has reported that a Rank Group subsidiary has recently registered trademarks for ‘Luma’, ‘Luda’ and ‘Kuda’. These have been cited as probable names of the new brand.
Rank plans to open these ‘convenience’ sites to a test market in the early part of 2017 and they have planned further launches later in the year.

 

 

 

Gamevy’s Innovative Skill and Strategic Games Now Live with Betsson

Award-winning supplier and operator Gamevy has announced that its content has officially been launched with leading Swedish gambling operator Betsson AB.

When speaking about the launch, Gamevy Marketing Director and co-founder Helen Walton said: “Betsson’s renowned for offering unusual and engaging content to their customers. So we approached them early and were delighted by their response to the games! We are confident that this will be an exciting partnership, and we have great plans for the future.”

Gamevy’s content has been delivering excellent results with lottery and sportsbook players in Germany, Austria, Sweden and Russia. Acting as an innovative conversion path to the games and casino tab, the games appeal to a softer player base and to younger customers.

The London-based supplier and operator is still fairly new to the industry and is inspired to offer instant wins where players can push their luck, show their skills, and get the chance to win a life-changing jackpot. Their games are live across Europe, proving special popularity with a broad demographic of players.

Betsson AB offers a number of online gambling products such as casino, poker, bingo, sports betting and scratch cards.

The gambling operator will also be one of the exhibitors showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you are interested in joining this iGaming summit in November, click here to register today.

Microgaming Signs Deal for Quickfire with Just For The Win

Microgaming’s Quickfire has officially entered into an agreement with game development studio Just For The Win (JTFW), under which the studio will be able to distribute its gaming content to the 400+ brands live on Quickfire’s platform.

JFTW is a new player in the gaming scene, and while it is yet to release its content to the market, the team has over 40 years of combined experience within the online gaming industry, ready to deliver fun and immerse casino games. Not only will these games be complemented by unique mathematical features, but they will also focus on high-quality experiences for players.

“We are looking forward to working closely with Microgaming and the Quickfire team over the coming years as we head on an exciting adventure,” commented Johan Persson, CEO and co-founder of JFTW Game Development.
“With an unmatched distribution network and a highly knowledgeable team, we see Microgaming as the perfect companion for us to grow and establish ourselves in the busy online gaming market.”

Adding to that, Head of Quickfire at Microgaming, Tom Chamberlain, commented: “Just For The Win is a new game studio with plenty of industry knowhow. We are eagerly awaiting their game launches as we believe they will bring top quality casino games to the Quickfire platform and our operators.”

JTFW is set to go live on the Quickfire platform some time in 2017, augmenting the already considerable portfolio of content live on the open platform from Microgaming and development partners.

Microgaming was the first to develop a true online casino back in 1994 and has been breaking ground ever since, having developed thousands of unique, genre-defining mobile and land-based casino, poker, bingo games and more.