Betsson CEO Ulrik Bengtsson leaves his position

President and CEO of the largest gaming company in Malta, Ulrik Bengtsson, has left his position.

The decision was made by the Board of Directors and Mr. Bengtsson who has chosen to step down immediately.

Until the recruitment of a new CEO, Pontus Lindwall will be taking place of the position. As a result, Patrick Svensk will be taking duties of Mr. Lindwall’s role as Chairman of the Board.

Ulrik Bengtsson

Ulrik Bengtsson speaking at the first edition of SiGMA in 2014

“Ulrik Bengtsson has done a good job for Betsson during the five years he has been employed by the Group. He has clarified the strategy and implemented significant product launches. On behalf of the Board and myself, I would like to thank Ulrik for his efforts,” Mr Lindwall commented.

Ulrik Bengtsson

2nd edition of SiGMA Magazine featuring Ulrik Bengtsson in cover story

The Board has begun the process of recruiting a new permanent CEO of Betsson AB. Meanwhile, Chief Commercial Officer of BML Group, Jesper Svensson has been designated acting CEO in Betsson’s branch in Malta.

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Betsson celebrates its 1,000th employee in Malta

Swedish online gaming company and the biggest employer in the industry, Betsson, has today revealed that it has employed their 1,000th employee in Malta.

Manuel Mallia

Manuel Mallia

On his visit to Betsson, Hon.Gaming Minister Manuel Mallia stated that this was a historic moment for the gaming company. He went on to say that the government was devoted to strengthening the gaming industry focusing on increasing the availability of human resources.

Joseph Cuschieri, Malta Gaming Authority Chairman also spoke on the milestone stating that Betsson’s success augured well for the whole industry.

Betsson team at their stand during SiGMA16

Betsson team at their stand during SiGMA16

With around 43 different nationalities being employed, the Stockholm-listed sports betting operator has also been dedicated to their internship programmes which seek to find fresh future talent for their operations. The launch of its third intensive 12-week internship student training program called ’The Betsson Academy 2017’, sees them planning to fill 13 full-time paid positions that are up for grabs in their new Malta headquarters.

The Betsson Academy is scheduled to be held between July and September and will offer students insights on working within the global online gaming industry with the selected students working in and covering all components of Betsson operations.

Closing date for student applications is the 13th March and its academy assessment days will be held between 22-29 March.

For further information on The Betsson Academy 2017 and list of available internships view here

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Betsson acquires NetPlay TV boosting their UK expansion

The Swedish online gaming group Betsson AB announces their plan to continue their expansion into the UK market in 2017 with the acquisition of the interactive gaming operator NetPlay TV.

Betsson governance reveals that they have made a cash offer to obtain the London AIM-listed company for a grand amount of £26.4 million.

This transaction is expected to be finalised by April and still has to be approved by the UK High Court of Justice and NetPlay TV shareholders. In order for the acquisition to go through, 75% acceptance is needed. Several investors in the gambling company have already given the thumbs up for the deal with the purchase being seen as a way of increasing their presence in the highly saturated UK online gambling market.

Betsson team at their stand during SiGMA16

Betsson team at their stand during SiGMA16

NetPlay TV generated a revenue of £14.7 million last year for the six months ended June 30. They currently run three casinos, sports betting and bingo brands as well as a B2B business that focuses on providing online digital marketing services and related operations.

Ulrik Bengtsson - on the right

Ulrik Bengtsson – on the right

CEO of Betsson Group Ulrik Bengtsson who was a speaker at one of the SiGMA 2016 conferences entitled “Catapulting Malta into the future”, made a short statement on his firm acquiring three established UK betting brands (Jackpot24/7, SuperCasino and Vernons) as well as the NetPlay asset which would see future growth and efficiency in scalability once integrated with its Techsson platform.

“Betsson’s experience of operating successful casino brands will add to NetPlay’s earnings and growth. We have a long-term view on NetPlay and will achieve significant cost synergies and operational improvements over time. Part of Betsson’s acquisition strategy is to add volume to its scalable Techsson platform and to increase the share of regulated revenue,” he commented.

CEO of NetPlay Bjarke Larsen endorsed Betsson’s  approach  stating: “With the changing market dynamics and as the market continues to consolidate, we believe now is the right time to take advantage of this opportunity to realise value for all of our shareholders.”

Betsson AB Seeks SEK Bond for Increased Corporate Acquisitions

Stockholm-listed European sports betting operator Betsson AB has published a short market update, confirming that it has issued a mandate to Nordic investment banks, DNB Markets and Swedbank, in order to “arrange fixed income investor meetings starting 14 November 2016”.

The betting operator is seeking to secure a three-year bond issue, from which the proceeds will be used to facilitate Betsson’s ongoing acquisition strategy, its refinancing debt, and general corporate purposes.

Betsson AB CEO and President, Ulrik Bengtsson, commented on the update, saying: “Betsson has a clear acquisition strategy and we constantly review opportunities that could materialise in the short or medium-term. The planned bond issue creates increased financial flexibility for Betsson to continue to be active in the consolidation of the gaming sector.”

Betsson continues its strategy of focusing its growth via acquisition in related markets. The operator’s recent acquisitions include TonyBet’s Lithuanian sports betting asset for a total consideration of €4 million, for which the deal was completed in September 2016.

Following a hard second half in 2016, Betsson governance declared that the operator was back on track after experiencing a successful third quarter performance, recording an operating income of €24 million.

Last October, Betsson revealed a new brand refresh for its flagship division, launching the new tagline: “Anytime’s Playtime”

This week, Betsson is also exhibiting at Malta’s biggest iGaming summit of the year, SiGMA16. If you’re interested in joining us at this gaming summit this week from today till Saturday 19th, click here to register.

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Betsson to Open Second Office in Malta for European Expansion

Stockholm-listed sports betting operator Betsson AB has officially confirmed that it will be opening a second office in Malta.

The new office will be named “Betsson E² Hub” and will be situated in the town of St Julian’s. It will house approximately 300 employees and will act as a support department for the operator’s growing European footprint.

When confirming the opening of the office in Malta, Betsson management stated that the E² Hub would house a mix of different departments. The operator will maintain its “centralised operations” within its “Experience Centre” which is situation in the town of Ta’ Xbiex, Malta.

Presently, the Betsson group employs around 1,900 employees, with strategic hubs based in Europe including Stockholm, Budapest, and London.

Commenting on the opening of the E² Hub, Chief HR Officer at Betsson Group, Taina Makkonen, said: “Betsson Group is experiencing strong growth, and as a result, we are continually looking to bolster our talent pool, hiring the brightest talent from across Europe.

“This expansion means we have simply outgrown the Betsson Experience Centre, the operational headquarters of Betsson in Malta, and as a result, will be expanding to a second building – the Betsson E² Hub – in St Julians.”

Betsson will also be showcasing during Malta’s biggest upcoming gaming event of the year – SiGMA16. If you’re interested in coming to watch Betsson along with the many other exhibitors at this iGaming summit in November, click here to register today.

Gamevy’s Innovative Skill and Strategic Games Now Live with Betsson

Award-winning supplier and operator Gamevy has announced that its content has officially been launched with leading Swedish gambling operator Betsson AB.

When speaking about the launch, Gamevy Marketing Director and co-founder Helen Walton said: “Betsson’s renowned for offering unusual and engaging content to their customers. So we approached them early and were delighted by their response to the games! We are confident that this will be an exciting partnership, and we have great plans for the future.”

Gamevy’s content has been delivering excellent results with lottery and sportsbook players in Germany, Austria, Sweden and Russia. Acting as an innovative conversion path to the games and casino tab, the games appeal to a softer player base and to younger customers.

The London-based supplier and operator is still fairly new to the industry and is inspired to offer instant wins where players can push their luck, show their skills, and get the chance to win a life-changing jackpot. Their games are live across Europe, proving special popularity with a broad demographic of players.

Betsson AB offers a number of online gambling products such as casino, poker, bingo, sports betting and scratch cards.

The gambling operator will also be one of the exhibitors showcasing at Malta’s biggest upcoming gaming event of the year, SiGMA16. If you are interested in joining this iGaming summit in November, click here to register today.