2017 in Review: The iGaming Highlights of the Year Summarised

2017 has been a busy year for the iGaming industry seeing a lot of mergers, acquisitions, IPOs, product releases and record-breaking results. To have a solid recap, we lined up the Highlights in a month-by-month review. 2018 – bring it on!



Raketech aquired sports TV listing company and casino affiliate group

RakeTech Group, one of Europe’s leading iGaming a liates acquired assets in Agonas AB and Astro Media Group AB. The deal included the ownership of multiple leading Nordic sports TV websites, while the acquisition of Astro Media Group involved several hight quality and leading Swedish casino affiliate websites. These acquisitions together strengthened RekeTech’s market position and established the company as a provider of high-quality sports and casino content.

888 considered relocating from Gibraltar to Malta post-Brexit

In an annual report by one of the world’s most popular online gaming operators & platform providers, 888 Holdings PLC Company, it was stated that they were considering a possibility to move their headquarters from Gibraltar to Malta.

In the report, they highlighted the various risks that the European online gaming industry faced. Although they stated they were considering moving their headquarters and license away from the Rock, they will still retain some presence there.

Gibraltar post-Brexit – no longer an online gambling haven?

Gibraltar post-Brexit – no longer an online gambling haven?The decision of the people of the UK to vote to leave the EU has created fears that Gibraltar will lose its status as something of an online gambling haven. Gibraltar’s lax taxation rules makes it favourable as a licensing destination, but that will likely change once ties are cut with the EU. Well-known operators such as Ladbrokes, BetVictor, the NYX Gaming Group and IGT all have their business headquarters on the peninsula.

By leaving the EU, the territory may face several issues in regards to the way its internet-based wagering services will be allowed to operate.

Tel Aviv to Malta – direct flight met increasing demand for gaming

The end of April saw the national Maltese airline Air Malta launch its new schedule of direct flights from Malta to Tel Aviv. This connection operated three times a week over summer 2017, opening up the Mediterranean gaming hub of Malta for Israel.



Management changed in LeoVegas – Johan Styren left his position after 5 years

 Johan Styren, head of LeoVegas Maltese subsidiary, LeoVegas Gaming Ltd., left his employment.
He stated, “After more than five fantastic years, I feel it’s time to move on to new challenges.”


 Matching Visions & Friends Weekend struck again!

The second Matching Visions & Friends Weekend took place in May, and this luxurious networking getaway was one of the most unique and quirky events on the iGaming calendar.

A close knit group of some 50 delegates, including top operators and affiliates, hopped from one tiny island, Malta, to an even tinier one, Lampedusa. Delegates were boarding two privately chartered flights to take the short 30 minute flight across the Mediterranean to a destination famous for having one of the best beaches on the planet.

 Aspire Global Continued its Growth with Three New Deals

Following a successful Q1, Aspire Global announced several additional casino launches, cementing its position as the leading complete iGaming solution for operators and white labels.

The company launched three new brands in May after signing new partnerships with Jaak Systems, Cashiopeia and Mursimo.

Sky Betting and Gaming applied for local licence

Sky Betting and Gaming, one of the UK’s leading online bookmakers, has applied for a sports betting licence in Malta.

According to the Malta Gaming Authority, they have already received 59 applications from other companies in the first four month of the year.


Betsson launched iGaming Academy Training to over 1,500 employees

iGaming Academy has been selected by leading iGaming Operator Betsson Group to provide eLearning solutions and help retain PCI-DSS Compliance.

In order to comply with PCI Data Security Standard (PCI DSS), businesses are required to ensure staff understand the importance of company security and reduce the risk of cardholder data loss. When examining its own security requirements, Betsson Group looked to iGaming Academy to provide a robust and cost-effective training solution.

iGaming Academy developed a bespoke e-Learning Information Security course for Betsson Group.

Better Collective acquired leading German affiliate group SportFreunde

Better Collective, the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, has acquired Austrian company Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”), for an undisclosed sum. This move is a key step in Better Collective’s rapidly-advancing M&A strategy.


BREAKING: EveryMatrix signed large operator Tipico

EveryMatrix was thrilled to sign Tipico for CasinoEngine Direct, the EveryMatrix casino solution, delivering the largest selection of games in the industry through a single integration.

According to the agreement, EveryMatrix is delivering games via CasinoEngine for more than 20 casino providers considerably boosting Tipico’s website with more RNG games and premium live casino from Evolution and others.

Catena Media acquired affiliate website

Fast-growing online performance marketing and lead generation company Catena Media has acquired casino affiliate

The website has been growing rapidly, especially on the UK market, which gives Catena Media an opportunity to further strengthen its presence in regulated markets.


Five-year research and development project solved SEO

Search Engine Optimisation is no longer a mysterious dark art. After concluding a five-year research and development project, REACH.AI, Media Skunk Works has announced SEO is now officially dead!

MSW’s REACH.AI project offers unique investment opportunities for those interested in SEO, digital marketing, data enrichment, and person-name disambiguation objectives.

GIG announced its largest acquisition to date

Gaming Innovation Group Inc. (GIG) has through its subsidiary Innovation Labs agreed to acquire all assets in one of the biggest affiliate networks in Scandinavia, Stk Marketing Ltd, for a total consideration of NOK 240 million (around EUR 26 million).

“We have set an ambition for Innovation Labs to become the largest lead generation business in iGaming,” Robin Reed.

Malta geared up for blockchain revolution

The Maltese government revealed details of an ambitious plan to turn the island into one of the first countries in the world to embrace the blockchain technology.
As with iGaming, the aim will be for these companies to boost the Maltese economy through taxes, licence fees, and economic consumption of their Malta-based employees.

Future of Gaming discussed at Follow The Entrepreneur in Malta

After six successful years of hosting the Follow the Entrepreneur Investor Summit in the UK, Ariadne Capital brought this year’s event to Malta. Leading investors and entrepreneurs from around the world gathered to inspire and provide a strong understanding of the trends and ideas that will transform next big investments.


LCB spotted fake Yggdrasil and Pragmatic Play slots (LCB) reported on fake Yggdrasil and Pragmatic Play slots found at Hera Casino website.



Giant Amaya rebranded to The Stars Group

Amaya, headquartered in Canada, with offices also in Malta, announced in July 2017 that it has completed its planned re-branding from Amaya to The Stars Group. In addition, its headquarters in Montreal will be relocated to Toronto.

The company also revealed its updated corporate logo and launched a new site to mark this launch.
This includes trading under a new acronym on the Global Select Market as TSG and under the Toronto Stock Exchange as TSGI.

Malta’s proposed gaming law overhaul: Key changes and challenges

The consultation document published on 12 July 2017 (“Consultation Paper”) by the Malta Gaming Authority (“MGA”) together with a draft of the proposed new Gaming Act and several regulations to be made under it (“Draft Law”) is the first welcome and publicly visible step in the process of consolidation, rationalisation and future proofing of Malta’s gaming laws.

A quick read through the Consultation Paper and the Draft Law makes it immediately apparent that this is no piece meal process: Malta is seeking to leverage the strengths of its existing regulations, its position as a leading regulator of remote gaming.

Scholarships in Game Development for Maltese students

Ten Maltese scholarship awardees were granted a place at the American University of Malta for a four-year course. The 10 awardees had a chance to become Bachelor of Science in game development, accounting or business administration. The students also received a stipend from the Maltese government. The total sum of the scholarships accounts is EUR 300,000.


Betsson CEO Ulrik Bengtsson left his position

President and CEO of the largest gaming company in Malta, Ulrik Bengtsson, has left his position. The decision was made by the Board of Directors and Mr. Bengtsson who has chosen to step down immediately.


Sky Betting & Gaming terminated Affiliate Hub programme

Sky Betting & Gaming (SB&G) had shut down its affiliate marketing programme.

The online gambling group stopped its Affiliate Hub operations in September, ending all commission and player referral arrangements with its existing affiliate marketing partners.

Reasons for this were the growing regulatory issues and SB&G doesn’t see its affiliate programme as not applicable for its business operations.

New flight connection between Malaga and Malta operated by Air Malta

People travelling between Malta and Malaga and/or Gibraltar face extensive travel hours, layovers at foreign airports and long journeys causing unnecessary losses for the companies. These flight connections were not considered optimal for successful collaboration between the iGaming locations.

Air Malta responded to the high demand and will introduce their new route between Malaga and Malta by the beginning of summer 2018. Air Malta announced that they will be flying biweekly.

Gaming Innovation Group acquired Rebel Penguin

For a total amount of €13 million the Gaming Innovation Group Inc. (GIG), through its subsidiary GIG Media acquired Rebel Penguin, the technology driven Danish performance marketing company.
The acquisition of RP is an important initiative by GIG as part of the company’s strategy to increase its sportsbetting capabilities before the World Cup in 2018.


Videoslots announced launch of new 3D poker product

After acquired technology assets from PKR estate earlier this year, the company planned to introduce a 3D poker product. The 3D poker product will be launched as one of the highlights in the upcoming year.


Sports Information Services to relaunch its TV service

SiGMA-igaming-Sports Information Services horseracing TV launchSIS (Sports Information Services) announced a significant relaunch of its retail TV service to bookmakers.
On 1st April 2018 the SIS service will be provided across two complementary channels to reflect the increased volume of content and the second channel will ensure that content is covered as thoroughly as possible with more build-up.


Matching Visions acquired Nordic-focused SEO sites

Matching Visions has further strengthened its position within the affiliate sector, with the acquisition of four well-established Nordic SEO sites –, and


Better Collective attracted former Microsoft president Klaus Holse

The Danish company Better Collective announced the appointment of the former European president of Microsoft for Western Europe and current CEO of SimCorp, the investment management software solutions provider Klaus Holse to its board of directors.
Responding to his appointment to the board Klaus Holse said, “Considering that the company has received multiple industry awards for their innovative digital products, they are certainly leading the pack within the iGaming industry.”

Multibillion-pound merger between Ladbrokes Coral And GVC

As the Financial Times newspaper revealed, the two companies are closer towards signing a deal for a multibillion-pound merger than it was previously known and have already come to a conclusion in terms of how the new executive team and bored should look like.



Betzest Partnered with We Are Casino

sigma-igaming-Betzest-Partners-with-We-Are-CasinoThe highly anticipated sports betting/casino operator Betzest has agreed on a cooperation with We Are Casino. As part of this partnership, the full suite of We Are Casino online gaming content was launched by Betzest. Additionally, Betzest will also have access to the We Are Casino collection of in-game promotional & gasification tools.

Oulala Partnered with Bravio

Oulala Games Limited, the daily fantasy sports (DFS) provider, has partnered with the TSX focused Bravio Gaming Limited, the Australian registered B2B and B2C provider of online digital entrainment.


GiG launched “GiG Games” casino games service provider in Marbella

With “GiG Games” Gaming Innovation Group Inc. (GiG) has started a promising venture in building up their own game service provider.

The new game studio is based in the group’s Marbella location and develops casino games to be sold to operators on a revenue share basis.

GIG Games has made significant technological progress and has 3 games under development which will be launched in Q3 2018.

Malta-based AXL Affiliates bought Astute Media for €25 Million

AXL Affiliates acquires Astute MediaAXL Affiliates Ltd, a global independent iGaming Company based in Malta, has acquired ASTUTE MEDIA LTD as well as all the firm’s subsidiary companies — twelve of them. ASTUTE MEDIA is a global advertising platform that delivers over 900M+ ad impressions per day, through its twelve subsidiaries. The purchase helped AXL Affiliates to reach new markets and territories, and strengthened its leading position in the sportsbetting affiliate sector.


Wazdan and EveryMatrix Siged Deal

Wazdan, the major casino games producer with products covering slots, table games and video poker, agreed to integrate its content onto the EveryMatrix’s Casino Engine Platform.

Following the integration, Wazdan’s portfolio of engaging and innovative slots, which can be enjoyed on mobile, desktop and tablets, was made accessible to EveryMatrix’s network of operators, including Magic Target Deluxe, Valhalla and Wild Guns.

Mr Green Acquired Evoke Gaming

Mr Green signed an agreement to acquire Evoke Gaming, the deal includes a number of Evoke operated gaming sites such as Redbet, Vinnarum casino, Bertil and MamaMia, all of which are primarily focused on Sweden and other Nordic markets.


iSoftBet and BtoBet Signed Agreement to Expand Their Market Share

Highly rated mobile and online casino game supplier iSoftBet, which is operating in Spain, Italy, Belgium, Romania and Portugal and BtoBet successfully signed an agreement.

The aim of the agreement between iSoftBet and the iGaming and sports book platform provider was to grant a wide range of exciting games to the ever demanding i-gaming players.

New B2C Gambling Operator Launched

SiGMA-igaming-Highroller.comGaming Innovation Group Inc. (GiG) launched its latest, in-house developed B2C gambling operator The results of the seventh GiG-owned online casino were well ahead of expectations. Since the launch, Highroller generated more than 3,000 new first time depositors and EUR 650,000 in deposits.

With, Gaming Innovation Group aimed to disrupt the world of online gaming with a fully immersive casino experience and unique player interaction features.


Gambling Affiliation: Facilitating Affiliate – Operator Relationships


The Gambling Affiliation Team

Gambling Affiliation is an independent platform with a team of expertise ranging from affiliate managers to web developers and administrators.

Antoine Szczot, the CEO of the company, graduated from an engineering school in France in 2003. He has been running Gaming Affiliation since its inception – and shared a few words with us regarding this ambitious project.

The gambling industry has changed considerably in the past 10 years. According to Antoine, these changes were most evident in the areas of regulation, professionalisation, and technology.

“Regulation is by far the main change,” he says. “Each time a country regulators online gaming, it shakes the entire landscape of the industry. “People are more trained, more educated and things are becoming more transparent,” he adds. “When we started, most of the operators didn’t have a proper affiliate program – this has drastically changed over the years.”

SiGMA-igaming-Antoine Szczot

Antoine Szczot – CEO of Gambling Affiliation

Gambling Affiliation was set up due to a lack of affiliate platforms dedicated to iGaming. In fact, according to Antoine, there weren’t any at all. The company was set up in France in 2005, and in 2007 it moved to Malta. The main geos in which the company operates are France, UK, Italy, Germany, Poland, Spain and Portugal. “We are also looking at new markets such as LATAM, Greece and Russia,” Antoine says.

Currently, the team is working on bringing more services to their affiliates and advertisers. “We aim to show iGaming brands the best way forward,” Antoine explains. “We have developed a number of tools such as an odds comparator, a bonus comparator and a geo-targeted multi-banners widget.”

The company often reach out to affiliates from outside the gaming vertical. “Our a liates come from all verticals. The key for an a liate is to be creative and nd out the way to convert his audience to any type of merchant,” Antoine says.

On the topic of regulation, Antoine explains that in general, it is positive thing that helps the industry. “We are putting most of our efforts to develop geos which are regulated,” he says. “When it comes to the affiliates, a code of conduct would be better than an inappropriate licensing system.”

Consolidation in the industry doesn’t seem to worry him, either. “It creates a lot of competition,” he says, “and shows that our industry is flourishing.”

But what is it that distinguishes Gambling Affiliation from the other affiliate network companies out there? Antoine explains to us that their service is unique, and entirely custom-made. “Each affiliate has working with us have a dedicated account manager which is providing them with the best deals to match their audience advising them constantly,” he says. Affiliates also benefit from additional tools that aren’t available anywhere else.

The future seems even more interesting for Gambling Affiliation. “The next milestone for us would be to provide more services to our affiliates. We will release some of them by the end of the year,” Antoine says. “We are also heavily promoting our brand new software solution which allows operators to use our platform as their affiliate software.”

ThePOGG Becomes a Vetting Process Judge at SiGMA17

The dust barely settled after a record-breaking edition and SiGMA keeps raising the bar. In an unprecedented move, the organisers are putting the affiliates at the heart of the show by vetting all operators that want to exhibit. With AskGamblers and Affiliate Guard Dog already on board, ThePOGG is joining SiGMA becoming the next vetting process judge.

ThePOGGThe partnership with ThePogg will reinforce the quality of the show by making sure, that only fair operators are exhibiting. is an online gaming portal dedicated to providing best quality and thorough reviews of online casinos. The portal uses a team of experienced players who conduct mystery shopper testing of all of the casinos that are on the website before the review is released. This process ensures accurate reports on customer service, bonuses and payout times at all the reviewed casinos.

The organisers of SiGMA want affiliates to walk across the SiGMA floor knowing that all exhibiting operators are genuine, that the traffic sent to them will be handled well and that commissions are paid in full and in due time.

Manager and ADR Official of ThePOGG, Duncan Garvie, said: “The SIGMA conference is breaking new ground and setting themselves ahead of all other conferences with a highly innovative initiative to vet prospective exhibitors. This effort to weed out those operators that fail to treat their player and affiliates appropriately is highly commendable and we at ThePOGG are proud to be associated with such a positive effort to improve our industry.”

Preparations for SiGMA17 are already in full swing. The details on the next edition will be announced in early 2017, but booths are already selling fast. Stay tuned and check for regular updates.

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Erik Bergman

Erik Bergman, CEO of Catena Media will participate in the CEO panel speech about the bright future of affiliate marketing. Catena Media has grown from 3 employees in 2012 to 22 employees in 2014 and aim to keep the same high pace.

“We are reinvesting all our profits in the business and we are constantly looking for other affiliates that might be interesting options for mergers or acquisitions”, describes Erik. In May 2013 the site JohnSlots was founded. Already within its first year it became among the biggest online casino guides in Scandinavia and since then it has kept growing. In early 2014 the twin site of JohnSlots was launched, MrBet with the aim to duplicate the same journey,

“The key to success has been great content, and a lot of it. We have reviewed over 600 games in four different languages that all can be demo played on our sites. We have great relationships with over 75 gaming operators that help us contribute great offers to our visitors. These have been two of the main factors to the rapid growth of our company”, Erik explains further.

Making the Big Leap in 2016: from Affiliate to Operator

The eGaming industry has never been as active as now: new brands are launched, historic operators join forces with mega-mergers, new legislative frameworks create opportunities (plus question marks to address), the eGaming experience is becoming wearable and, most important, players cannot get enough of it.

The timing is ideal for serious affiliates who want to bring their business to the next level, becoming operators. In order to make this leap successful (and not just a wishful “leap of faith”), there are some aspects in terms of scalability, branding, marketing, operations, management of existing partnerships etc. that an affiliate has to take consider, plan and take care of.

First, it all starts with your target audience and where you are now. For example, if you have a very strong presence in the Nordic markets, that would be the natural choice to start with your own brand. You want to ask yourself how scalable and transferable your current assets/strategies are. If you built a solid, double opt-in newsletter (well done, that’s the gift which keeps giving!), then analyze its current conversion rate. How many times do the subscribers need to see a new eGaming site featured there, before they become players? Which promotions are stronger motivators for them? What is their average lifetime value? Does it provide the necessary critical mass to support the first phase of your operations, while you are investing in additional acquisition channels?

ICE 2015 exhibition

ICE 2015 exhibition

The same applies to a media-buying centered approach. If you are currently buying CPM banners, doing PPV, to bring players to the sites you are affiliate with, which casinos tend to work better? Well established brands? New entrants with a fresh approach? What is the ROI for each euro invested on each channel?

Once you have done your homeworks in terms of internal business analysis and external business intelligence – that shouldn’t take you long, considering you probably know your business inside out – you are ready to go ahead.

What are the next steps to become a profitable eGaming operator, when you start as an affiliate? You’ll discover them on Thursday, February 4th, by attending the “Affiliate to Operator” seminar organized by SiGMA at ICE. Eman Pulis will moderate a panel with Joakim Stockman, Robin Reed (Guts), Johan Styren (LeoVegas), Roger Admeus (iGaming Cloud), leading eGaming legal expert Tal Itzhak Ron and myself (Frank Ravanelli). I will focus primarily on how affiliates can start operating their own online casinos, plus binary options and DFS platforms. Please see for more details.

About the author: Frank Ravanelli helps eGaming Companies to grow their business through Performance Marketing.

Affiliates conference: top SiGMA speakers to watch out for

The Affiliate & SEO track at SiGMA 2015 will take place on 5th November at the InterContinental Conference Arena. This conference will comprise four presentations that will be delivered during the second half of Day One of the event, following the lunch break.

Eight experts in the iGaming affiliate and SEO industry have been invited to discuss the tools and practices that are shaping the future affiliating marketing. The panels will tackle a variety of topics in this area, namely:

  • Live website audit
  • Emerging trends for big affiliates
  • Monetising social media and boosting SEO visibility
  • Email marketing’s best kept secrets uncovered

(See the full schedule here)

Affiliates, web marketing and SEO professionals will have the opportunity to ask their questions to the speakers and leave SiGMA with the most up-to-date knowledge about their industries.

In this article, we list four top speakers which you cannot afford to miss during this conference.

OryWeihs, Co-founder, XLMedia (Bio)

OryWeihsis an entrepreneur who has been deeply involved in the online gambling and digital advertising industries for over 10 years. He co-founded XLMedia plc in 2007 and serves as its Chief Executive Officer and Executive Director. He leads the group’s business development and strategy, focusing on expanding the groups reach and technological abilities.Weihs is a seasoned speaker at industry events and an internationally-respected speaker in internet marketing.

Ory Weihs will be joining Yancy Naughton, Erik Bergman and Morten Klein to talk about the emerging trends for big affiliates and how to make the most out of them.

“With Malta being an important and well regulated iGaming jurisdiction in Europe, a conference like SiGMA was an absolute necessity. I look forward to participate and give share a speech at this event.”

Ory Weihs, CEO, XLMedia

Michael Finderup, Co-founder, Power Media Group (Bio)

With years of experience under his belt, Michael Finderup is considered a veteran in the online marketing industry, specifically email marketing. He co-founded Power Media Group in Copenhagen and over the past six years has helped over 100 companies to acquire and retain more customers through online marketing, graphic design and programming.

Michael Finderup will be revealing email marketing’s best-kept secrets, including how to collect player data and use it more creative and cost-effective ways.

John Wright, SEO Specialist, Horseshoe Agency (Bio)

John Wright has been working in the gaming industry for a number of years, focusing mostly on consultancy for search engine optimization, conversion rate optimization and user experience and user interface design. He has been coaching affiliates for over 4 years and worked with many other top casino affiliates. Wright also works as an online gambling consultant and writes for the iGamingBusiness and iGB Affiliate magazines.

John Wright and Fili Wiese will be offering affiliates in attendance the chance to win a free live review of their websites and search signals, as well as have any SEO or Google Search questions answered.

Morten Klein, Founder, Klein Group AS (Bio)

Morten Klein was featured as one of the 50 most significant people in the world by Gambling Intelligence in 2012. He is the founder of Klein Group, a lead investor of the publicly-listed Swedish company Cherry AB, where he holds the role of Head of Business Development & Partnerships. Klein is regarded by many as highly-skilled poker player, having won the Norwegian Poker Championship several times and landing numerous top placements in the EPT and WPT.

Mortein Klein will be sharing the floor with three other speakers to share stories and insights about the challenges and opportunities that affiliates face along their journey.

In the words of SiGMA organiser Eman Pulis, “Given the way the igaming industry is evolving, we all agreed that the show should be all encompassing rather than focus one area such as regulatory or affiliates. For the past number of years we have been noticing the three distinct pillars within the industry – solution providers, operators and affiliates – coming closer together. Today’s affiliate, for instance, is fast becoming a successful operator within months. With SiGMA we wanted to offer a 360° igaming showcase in Malta that reflects this trend.”

Co-organiser Dennis Dyhr-Hansen went on to elaborate, “We go that extra mile to ensure that the crème de la crème of the affiliate world attends SiGMA. We approach top affiliates and invite them over to Malta, expenses on us. We also have a number of competitions for new affiliates, were we will be giving out a number of flight tickets and VIP treats. SiGMA is organized by a different team of motivated individuals, which means that we have different leads, we know different affiliates. This, in itself, is a guarantee that operators won’t be meeting the same faces over and over again.”

Learn about the developments changing the way affiliates attract and retain more iGaming players at the Affiliate & SEO Conference during SiGMA 2015. Few tickets remain. Book yours here. Affiliates enter free!

Casumo Grand Slam announced for top affiliates

Hush up or you’ll jinx it, holy mackerel, give your mom a kiss, get a load of this! SiGMA has teamed up with Casumo and MatchingVisions to bring together some thirty of Europe’s elite igaming affiliates for a Grand Slam that will be held on Wednesday, 4 November 2015, one day before the official start of SiGMA15. During this full day, affiliates will have the chance to bring their business practices up to date with the latest strategies and strengthen their professional network throughout various events planned by the organisers.

                                    “SIGMA proved to be a great event, bringing together many important figures in the gaming world. I look forward to attend this year.” Jonas Cederholm, GameLounge

The Casumo Grand Slam will include activities designed to give these elites plenty of opportunity to interact in a relaxed setting and, why not, find areas for collaboration between one drink and another. They will be treated like royalty to champagne breakfast on the beach, powerboat rides and adventure activities around Malta, a five-star dinner in a former prison camp, and finally escorted to a networking poker tournament in exotic sports cars.

                                    “We are equally proud and excited to be teaming up with Casumo and spend a full day with these VIP affiliates. The team of affiliates we have secured is the equivalent of the US Dream Team in basketball!” Dennis Dyhr-Hansen, Matching Visions


“Imagine Europe’s best igaming affiliates all together under one roof—an affiliate manager’s dream; an operator’s dream; our dream come true,” is how SiGMA founder Eman Pulis described the idea for this Grand Slam. “Affiliates are flying in a day before the SiGMA15 show starts and no expense will be spared, thanks to a solid partnership with Casumo and MatchingVisions, to ensure they are treated like royalty,” he added. A day after the Casumo Grand Slam, all elites will join the 2,500+ delegates attending SiGMA15.

                                                “SIGMA is a nice place to meet business partners, old and new. Malta is the perfect place to hold a conference, simply because almost all Casinos operate from there and it is a great place to make ‘big business.” Tuomas Jauhiainen, Nordic Profit Media

The organisers of the first edition of the Casumo Grand Slam for affiliates are: SiGMA, Malta’s largest iGaming conference; Casumo, the award-winning online casino; and MatchingVisions, one of the most prominent affiliate networks in Northern Europe and Scandinavia. The latter two companies will be exhibiting together with over 100 other iGaming suppliers, vendors and service providers during SiGMA15 conference, which will take place on 5 and 6 November 2015 at the InterContinental Hotel Arena.

Registration to SiGMA is free for affiliates. For more information call +356 9926 3626 or email us at


–Ends –

Register today! SiGMA tickets to double in price next week

Response for SiGMA15 has been overwhelming and space for all four conferences is very limited. In line with last year, admission to SiGMA is free for affiliates, whilst a low fee applies for all other delegates – from regulators to operators, solution providers and other delegates.

Prices from Monday 26th October, 2015, will increase. Each admission allows delegates access to one of four conferences. Additional fees apply for delegates wishing to attend two or more conferences. VAT is included in each price quoted below.


Early Bird

JAN 01 – APR 30


MAY 01 – OCT 25

Last Minute

OCT 26 – NOV 6

Standard Pass
+ 1 conference 




Standard Pass
+ 2 conferences 




Standard Pass
+ 3 conferences 




Standard Pass
+ 4 conferences 




Charity Networking
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Special rates apply for group bookings of five or more. For booking enquiries call Jarek on +00356 77773092 or by email at

Lennart Gillberg

Lennart Gillberg is a serial entrepreneur and has been working with advertising and marketing since 1983. He started his first advertising agency in 1985. At the end of 1998 he was one of the founders of Netgiro AB, a global payment service provider, and was the CEO between 1998 and 2006.

In the beginning 80% of the Netgiro’s customers came from the betting and gaming industry. Netgiro was sold to Digital River in 2008. Since then he has been involved in several start ups. In 2010 Gillberg was one of the founders of Spiffx, an alternative betting exchange, and today he is still on the executive board.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Fili Wiese

A former Google senior support engineer and Google Search Quality analyst, Fili Wiese is a renowned SEO expert for successful recovery of penalized websites, technical and international SEO consulting, in-depth backlink analysis and empowering clients with SEO workshops. As part of Fili is on the DeepCrawl Advisory Board, acts as an official brand ambassador for Majestic and frequently speaks at online marketing events such as SEOktoberfest, BrightonSEO, SMX, SES, London Affiliate Conference and Performance Marketing Insights.

Before becoming an international SEO consultant, Fili tackled Web Spam on the Google Search Quality team and Click Spam on the Google Ad Traffic Quality team for seven years. On both teams he was a senior team member and the driving force behind spam policy creation and enforcement, external communication and internal tools development.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?