Betsson confirms acquisition of TonyBet Lithuania

Betsson has expanded its Baltic market reach with the acquisition of the Lošimų Strateginė Grupė  which operates under the TonyBet brand.

Betsson, the Nordic gambling operator has confirmed that they have acquired TonyBet Lithuania assets for an initial €4 million with a further €2 million bonus payable in 2017 based on performance of assets.

This deal is expected to strengthen Betsson multi brand European growth strategy giving them a stronger foothold in the licensed Baltic markets of Latvia, Estonia and Lithuania where TonyBet presently holds online gambling licenses for.

TonyBet who also holds licenses for Denmark and the UK was founded by Antanas Guoga aka Tony G, Businessman, Lithuanian elected member of the European Parliament and also a well known poker player. TonyBet is one of two gambling operators that is allowed to service the Lithuanian market. They also operate 20 betting shops along with a licensed website providing poker, sportsbook and online casino there. According to Betsson, Tonybet in the first half of 2016 generated a revenue of €3 million with adjusted earnings of €550k.

CEO and President of Betsson AB Ulrik Bengtsson stated: “We see strong synergies in this acquisition, through migration of the operator to Betsson’s technical platform, and development of the casino offering.”

He went on to say: “This acquisition is a good strategic fit for Betsson Group as Betsson’s ambition is to increase revenue from locally regulated markets. We have now consolidated our presence in the Baltic region by ensuring local licenses in all three markets, and continue to pursue growth across Europe, organically and through acquisition”

Game Lounge has secured assets from Interclick Limited

Game Lounge has secured assets from the affiliate company Interclick Limited. Interclick has operated in the UK and German market for the past fourteen years and Game Lounge has now gained access to approximately 40 of their domains and in addition to all their affiliate accounts. This deal comes at a cost of 1.5 million US dollars.

This acquisition will be an important step for Game Lounge as they aim to expand their German and UK markets which at the moment are expanding very quickly. This purchase will also allow them to increase their revenue.

Game Lounge themselves have financed this deal from their own funds. They expect this transaction will increase EBITDA for the company by an overflow of million euros per annum. The reparation is forecasted to be less than eighteen months with these acquired assets to be introduced into the Game Lounge’ business in Malta.

Jonas Cederholm, CEO of Game Lounge, comments:

“We are very pleased to have come to an agreement with Interclick Limited, whom have long extensive experience in the affiliation market. Both the German and UK markets are very large markets, which are still expanding quickly. The acquisition speeds up our strategy and expansion outside of the Nordic region. We expect to see a positive contribution to our business from day one.”

Victor Lerenius, CTO of Game Lounge, comments:

“The acquisition is an important step in our expansion into the core markets in Europe. The acquired domains are strong and will complement our strong Nordic portfolio well. We now have the foundation to continue growing in our new markets following the acquisition and are aiming to take larger market shares. On the whole, as a result of the acquisition we expect yet greater faster total growth of Game Lounge both in the short and long run.”

IbexNetwork Acquires Majority Stake in Asian SEO Powerhouse

Experts in casino affiliation the IbexNetwork have acquired a significant stake in Agimat Holdings, a growing player in the field of gambling SEO and casino Lead Enrichment over the past 4 years.

With offices in the Philippines, Agimat Holdings’ traditional European and Australian business will, with the help of the IbexNetwork, also extend to and focus on growing its International footprint.

In what is being described as being the first deal of many more like it to follow, Dario Reisfeld, Founder of the Ibex Network Affiliate Platform commented: “We are delighted to have formalized our relationship with Agimat in this way and we will be looking to repeat this acquisition to grow our business over the next 2 years. We will provide our expertise in ad serving optimization, automatization of SMS and casino email marketing, improving affiliate acquisition and increasing casino traffic overall. Agimat will continue to do what they are brilliant at, casino SEO and gambling Lead generation”.

The acquisition includes all the essential assets including domains, player accounts, affiliate deals, social media accounts and intellectual property with the Ibex Network managing the Company and overseeing all the commercial aspects from its office in Israel.

About Ibex Network

With offices in Israel and Cyprus the IbexNetwork was founded in 2012 and has since become one of the success stories in the ever growing Online Casino Industry. Servicing thousands of publishers the IbexNetwork provides up to the minute technology and resources to clients allowing for the delivery of traffic to some of the biggest Casino brands in the world. To read more about the IbexNetwork please go to:

Inspired Gaming Acquired by Hydra for £200 Million

New York-based private equity firm Hydra Industries has acquired Inspired Gaming Group, the manufacturer of FOBTs and developer of virtual and slots games, for a total valuation of £200 million.

Negotiated with main investor Vituvian Partners LLP and its co-investor in the enterprise, deal stakeholders informed that the acquisition includes cash and shares, had been approved by the boards of Inspired and Hydra. Presently, Inspired’s fiscal year end is September 2016 and the corporate prognosis estimates $110 million incomes with $38 million EBITDA.

Although excluding transactional costs sustained by the deal, Hydra claimed that it would take on Inspired’s corporate debts. Inspired investors would be paid an amalgamation of cash and Hydra issued shares at $10 per stake, depending on the deal’s closing adjustments. Hydra has taken a $20 million private placement with Macquire Capital, to complete its cash contribution, with the supplementary funds being used from its $80 million cash-trust.
Once finalized, Inspired investors will keep 35% of equity, with the company credit lines expected to stay in place.

Hydra kept its investors up-to-date, and informed them that its CEO Lorne Weil would become Inspire Gaming Executive Chairman, with Luke Alvarez retaining leadership of the company. Commenting on the acquisition, Weil stated: “We have been searching for a compelling business that utilizes our skill set to drive growth. We are excited to have the opportunity to partner with Luke and his team as we work together to grow the digital business through increased focus and the deployment of new technology and content.”

“We look forward to not only growing Inspired’s business, but also using it as a platform for potential opportunistic acquisitions of synergistic businesses across its regions. We believe the combination of Inspired’s management team and our experience in utilizing technology and content to drive revenue growth in gaming markets makes us well-positioned to enhance value for our shareholders.”

Alvarez corroborated Weil’s sentiments and said: “We are excited to be partnering with Lorne Weil and Hydra while continuing our strong relationship with Vitruvian. Lorne’s history in the gaming industry and Hydra’s access to the public capital markets are the perfect combination to take Inspired to the next level.

Our ambition with Inspired has always been to build a truly scaled and global leader in gaming technology, which we believe is transitioning rapidly to an all-digital environment. Our visions are aligned, and the Inspired team is looking forward to working with Hydra to drive value through organic and strategic growth.”

Playtech Confirms Best Gaming Technology Acquisition

Playtech Plc, FTSE-listed gambling software development company, has confirmed its acquisition of Best Gaming Technology (BGT) for €138 million, further strengthening its position within the sports betting market.

Best Gaming Technology creates software for self-service betting terminals; machines in betting shops which allow players access to several betting and gaming functions.

The “all-cash” acquisition sees Playtech securing a 90% stake in the Vienna-based company that specializes in retail-based sports betting provisions, multi-channel odds feeds, and risk and liability management.

Under the announced deal, founder of BGT Dr. Armin Sageder is said to remain leader of the company for the next three years. Additionally, Playtech has been granted first right to securing the remaining 105 shares of the company, valued at €55 million.

Earlier this year, the iGaming software company said that it was pursuing a number of acquisitions as it looks to expand its technology offered to customers.

BGT currently provides software and provisions for approximately 24,000 betting machines, having its core markets in the UK, Ireland, Spain, Germany and Austria. Commentators of the industry have stated that the acquisition was carried out by Playtech governance in order to support its ongoing customer omni-channel demands; a key corporate initiative.

Confirming the new acquisition, Mor Weizer, Chief Executive of Playtech, commented: “We believe that the future of gaming is for retail operators to digitise their offering, creating an opportunity to extend beyond retail and into online including web and mobile.”

“This follows the same trends we see in other commercial sectors around the world with the modernisation and digitisation of betting shops not only improving the retail experience but also adding a whole new channel as it integrates into an online offering.”

Gaming Innovation Group Acquires Betit Holdings

Gaming Innovation Group (GIG), Malta-based gaming operator and service provider, has signed an agreement to acquire all shares in iGaming operator Betit Holdings Ltd., which owns some of the biggest operators in the Scandinavian iGaming market including, and

The deal is worth approximately €54million. GIG will issue 153.5million new shares as a consideration for all of Betit’s shares, and has agreed, along with Optimizer Invest; a major shareholder in Betit, to convert Optimizer’s 10% holding in GIG’s subsidiary iGaming Cloud Ltd. Into 56.5million new GIG shares.

Under the agreement, GIG and Betit will operate 6 brands, and the acquisition will create attractive commercial, technological and operational synergies, as well as cost savings and accelerated growth. The combined companies aim to become a leader in the market through use of innovative and proprietary products, digital marketing, and setting the benchmark for user experience.

Robin Reed, CEO of GIG, said: “Through this agreement, we team up with some of the most accomplished entrepreneur’s in the industry, significantly enhancing our reach to end-users, marketing partners and professionals. Our vision is to make the industry an open and connected eco-system and we will all benefit from the commercial and operational synergies. The acquired technology will accelerate our ability to grow and strengthen our base for further M&A activity.”

Betit’s proprietary front-end platform enables synergies between the brands, and provides strong marketing capabilities like innovative gamification and CRM features, as well as providing a best-in-class mobile product for all brands. This will also enhance the offering of Gaming Innovation Group’s gaming brands, and is highly complementary to GIG’s current offering.

Tomas Backman, CEO of Betit, commented: “Today is a very proud day for the Betit team. In less than three years, we have managed to build a successful multi- brand company and have now secured a great deal and a bright future for our shareholders. To be honest we would probably not have done a deal at this stage with anyone else other than Gaming Innovation Group. They share our view on culture, the importance of product focus and that it is the people who make the company succeed. Together with GIG we will now become a major player in Scandinavia. With the strategy that is set and with the people we have, we’re very proud to become a part of GIG.”

There are currently 608,556,266 outstanding shares in GIG, and the number of authorized shares is 750,000,000. Following the transactions, the amount of outstanding shares will be 818,556,266, of which Optimizer Invest will hold around 130million GIG shares.

Henrik Persson, partner in Optimizer Invest, said: “Optimizer is extremely excited about this partnership with GIG, and we see a great opportunity to create a leading iGaming company. As a significant shareholder in GIG, we will take an active role to make sure the company will release its full potential in the years to come. This is a journey in its early innings, and we see this as a long-term commitment within the iGaming sphere. We believe that by us joining forces, we have a very strong constellation to further accelerate growth as we seek to revolutionize the iGaming industry.”

Olybet to Relaunch income Access Affiliate Programme

Continuing its recent run of partnership successes, Income Access, industry affiliate marketing and player acquisition software provider, has announced that it has agreed to service the affiliate programme of Olympic Entertainment Group (OEG), an Estonia-based gambling operator.

Income Access management detailed that, utilizing its gaming specialized marketing software, OEG will relaunch its OlyBet brand affiliate program.

OlyBet, regulated by the Estonian Tax & Custom Board since 2010, has become one of the most popular iGaming and online betting firms in Eastern Europe. OEG management stated that in order to continue its growth momentum in core regions, a new affiliate programme was necessary.

Income Access’s relaunch of the OlyBet partnership programme offers affiliates a 50% revenue share offer for their first three months promoting the brand.

Veiko Krünberg, Managing Director of OEG’s Online Operations, said: “Our aim is to attract affiliates across the board with our personalised approach and irresistible offers for players.”

“We’ve redesigned the programme to leverage our strongest side – casino operations. We are confident that this new focus will help affiliates succeed.”

Nicky Senyard, founder and CEO of Income Access, added “We are pleased to partner with one of the largest land-based casino operators in Europe.”

“Our affiliate team is looking forward to helping OlyBet grow their already successful online operations.”

If you are interested in purchasing tickets to SiGMA16, Malta’s biggest upcoming gaming event this November, click here to register:
The early bird offer is available until the end of May.

NYX Gaming Finalises Deal for £270m OpenBet Acquisition

NYX Gaming, a leading digital gaming supplier, has completed the acquisition of rival sports betting platform provider OpenBet.

On Monday, the Toronto-listed company issued a market update which confirmed that the £270million co-funded deal has been finalised, more than a month after it was originally announced.

On April 4th, NYX Gaming announced that it is acquiring 100% of OpenBet’s assets from private equity Vitruvian Partners. The online technology company received a contribution of £80million from William Hill, a UK betting operator, and an additional £20million from Sky Betting & Gaming.

The acquisition will have NYX Gaming repay OpenBet’s outstanding £95million corporate debt.

In exchange, NYX Gaming will get over 2,000 desktop and mobile game titles on the OpenBet platform, and a combined workforce of 1,100 staff based in 14 countries across Europe, North America, Asia, New Zealand and Australia.

Matt Davey, CEO of NYX Gaming, said that acquiring OpenBet marked the “next phase of the company’s growth,” enabling the firm to service “exciting player-driven solutions across all verticals and channels.”

Davey said “We now turn our focus to planning and executing the strategy to leverage the collective strengths and benefits of scale that the combined business brings to our customers and shareholders.”

Further good news for NYX Gaming was the successful acquisition of OpenBet which saw its revenue almost double in 2015 following a year packed with new client deals and acquisitions.

Revenue for 2015 was up 92% to $53.3million and gross profits gained 86% to $44.8million, but NYX Gaming also recorded a net loss of $8.4million partly due to the troubled Ongame online poker product, which was worse than the loss of $7million in 2014.

In an earlier interview, Davey said that the company hopes to convince Amaya, who sold Ongame in 2014, to switch its BetStars sports betting product to the OpenBet platform. The executive admitted that there is no guarantee that Amaya will abandon its existing sports platform, but with OpenBet powering a host of the UK market’s biggest bookies, “you would have to imagine [Amaya] would consider our product favourably.”

If you are interested in purchasing tickets to SiGMA16, Malta’s biggest upcoming gaming event this November, click here to register:
The early bird offer is available until the end of May.

Cherry Group acquires Moorgate Media and

cherry_2Online gaming company and SiGMA exhibitor Cherry has closed a €4 million acquisition deal with Malta-based Moorgate Media, that owns affiliate license agreements in cooperation with Web Resort.

Cherry will acquire 100% of Moorgate Media shares,  as well as the domain, customer database and gaming website. Price of the shares will be based on the average closing price referring to the period of 16th-23rd December.

The acquisition of NorgesSpill will be paid in cash, where €600,000 – in the first quarter of 2016. The remaining €150,000 due once has been migrated to Cherry’s platform.

A spokesman for the company said: “The acquisition will have an effect from the first quarter of 2016 and onwards”.

“Today, the affiliate business is accounted for as a cost within Business Area Online Gaming. The acquisition will be depreciated over five years. In addition to the acquisition of Moorgate, Cherry has acquired for Euro 750,000. The acquisition of is expected to add another Euro 300,000 to Cherry’s EBITDA.”

Fredrik Burvall, CEO of Cherry, commented on the acquisition: “We are very pleased to add another acquisition that will further improve Cherry’s results and cash flow. will migrate to the Cherry platform during 2016, and we are confident that we can develop the business further.”


Cherry Affiliates stand at SiGMA15. View the entire SiGMA15 album here.

Clarion Events acquires iGaming Business

iGaming-Header2Clarion Events, organisers of ICE Totally Gaming and other major events across multiple industries worldwide, have announced that they are finalising the acquisition of iGaming Business from Electric Word Plc.

iGaming Business provides high-level information on igaming and affiliate marketing through its various channels, such as magazines, websites and reports. The company is also an organizer of well-known Affiliate Conferences taking place every year in Berlin, London and Amsterdam.

Managing Director of Clarion Events, Kate Chambers, explains the acquisition: “We are really excited about cementing our relationship with iGaming Business. Alex Pratt, Michael Caselli and the team have established an important niche within the online gaming space and are regarded as providers of high quality industry analysis and focussed events.  Clarion already works closely with iGaming Business and this acquisition will enable us to combine the strengths within the two groups.”

Michael Caselli of iGaming Business said “Both companies aim to facilitate business through information and interaction in the gaming industry.  Clarion’s portfolio complements iGaming Business’ and this acquisition benefits our combined clientele.” “This deal contributes toward the continued development of the industry” – he added

Head of Business Information Division at Electric Word plc, Alex Pratt, said: “Clarion is widely regarded as the leading event organiser in gaming and we will be harnessing its expertise in order to improve customer engagement across our events. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets.  Bringing the biggest business-to-business and affiliate events closer will, I am certain, deliver enhanced benefits to delegates and exhibitors alike.”

Alex Pratt, Michael Caselli and other members of the present iGaming Business team will go on driving iGaming Business’s products forward.