Ulrik Bengtsson is the President and CEO of Betsson Group, the international internet company, operating over 20 brands across Europe, Latin America and Central Asia group brands include: Betsson.com, Betsafe.com and Nordicbet.com, Starcasino.it, Mrmithcasino.co.uk and Krooncasino.com.
Betsson group employs around 1700 employees made up of 40 different nationalities, of which around 800 work in the operational head office in Malta. During his time at Betsson, Ulrik has managed the integration of five acquired companies, and lead the development and the execution of strategies which has resulted in strong values growth for the group.
Ulrik has background from digital consumer service: between 2008 and 2011 he was CEO of the Pay-tv Emerging Market business area Modern Times Group (MTG), before that he was CEO of Viasat Broadcasting in Sweden. Before joining MTG, Ulrik worked in various roles as Telenor, the international telecom and media group at IBM. Ulrik has a B.Comm. from Dhalousie University in Canada where he also played varsity ice-hockey.