Boosting Player Acquisition - 4 Integrated Digital Strategies
Online Gaming has reached a point of tension. Whilst effective and energetic gaming companies are winning new customers with intelligent marketing, offers and an engaging brand, many others are struggling to grow.
In this session, Martin will discuss how truly integrating your approach to technical SEO, content marketing + link-earning, customer experience and paid search can break through previous constraints on your growth.
With clear examples, this session will provide important takeaway points for any affiliate or operator looking to boost their player acquisition strategy.
Consolidation is everywhere; the industry is dominated by mergers and acquisitions. If you're one of the affiliates or operators looking at exiting or a merging options, be prepared, leave no stone unturned.
Learn how to make the best presentation of your affiliate business to a prospective buyer for the most successful exit - what the investor is looking for when buying an affiliate business?
Protect yourself at all times from malicious attacks
Valuable insights are provided to protect your website at all times from hackers and DDoS attacks. The panel is made up of security professionals as well as black hat SEO professionals who are expected to debate this pertinent topic in a heated discussion.
Regulating a decentralized currency: pitfalls to avoid, opportunities to embrace
This presentation will focus on the benefits which blockchain technology can offer to the iGaming industry at large. Some of the most notable advantages include the implementation of 0% house edge while still retaining profitability, a solution to the long-standing problem of “provably fair” games, and transaction speed especially when withdrawing or depositing funds. Issues discussed include:
A brief breakdown of blockchain technology and its features
A study of the first decentralized gambling and betting platforms
The challenges faced with the advent of decentralized casinos
The 2nd Annual GPI European Poker Conference is coming to SiGMA 2017 this November 23rd at the Malta Fairs & Conventions Centre. GPI’s European Poker Conference is the year’s defining opportunity for the European poker community to come together for collaborative brainstorming. Operators, media, organizers and players are all welcome to join in on and learn from discussions on current player, operator ecosystem trends, as well as the future outlook of the industry and more held between experts via moderated panels.
Taking place right after the Startup Pitch, Steve Donoughue and 2 other professional advisers (to be confirmed) will walk startups through a list of pitfalls and opportunities to watch out for.
Steve Donoughue, Gambling Industry Strategist and Communications Specialist
How To Embrace the Digital Revolution Without Losing the Personal Touch
We exist in a connected economy. The content-focused marketing and advertising machine that's been based on an arbitrary model introduced by the television industrial complex is starting to crumble. Content is no longer king. The casino world is not immune to these changes. We have a captive audience, but they're also bombarded with more marketing choices and distractions than any society in recent history. When there's too much choice, it becomes noise and it gets ignored. So how do we reach them? How do we provide the balance of personal touch while embracing the digital revolution that's perforating every area of our industry? The answer is Context. This interactive talk will introduce attendees to humorous, thoughtful, vulnerable and challenging insights about the necessity to embrace the humanity of our customers' individual stories, which changes the landscape of the way we reach them. Context is the foundation of great content, and it personalizes the message in a way that empowers the customer to engage, share and spread the word about our brand in ways that traditional advertising and marketing never could.
Anthony Morris, Head of Exchange Games, Poker and Bingo, Paddy Power Betfair
Reinventing the Lotto Wheel
The space between lottery and casino is characterised by players who with games such as lotto betting, instant lotto, instant win, interactive scratchcard, skill-gaming, Keno and Bingo games. The aspirations and preferences of lotto players can be, however, quite different to those of the casino player. They may not be comfortable with making a deposit. They respond to different messaging and marketing approaches. They are seeking entertainment of a form that is more akin to casual gaming than slot machines and other casino games. How then do operators serve this large, but quite different, audience? how is lotto evolving to cater for this wide audience? Has the time come for lotto to take a more central role?
Four very short of presentations will take place to showcase what's available out there to the industry, followed by a panel discussion on VR, AR and their significance to gaming.
Angelo De Gobbi, Medialive Casino
Human Capital & Resources
Housing: facilitating loans for expats moving to Malta
Getting a loan in Malta seemed an utopia achievable only by the few who don't need the loan. However, things are changing and expats are soon able, more than ever before, to purchase their own accommodation in Malta with a number of new schemes.