Boosting Player Acquisition - 4 Integrated Digital Strategies
The fact is, the betting and gaming sector has reached a point of tension - player acquisition had got harder, competition has increased and traditional strategies are reaching the limits of their effectiveness.
Though the most effective and energetic gaming companies are winning new customers with intelligent marketing, offers and an engaging brand, many others are struggling to grow.
It's not quite a winner-takes-all situation but the number of new gaming customers entering the market is not high enough to support the growth ambitions of every company in the industry - if you're not keeping your own customers and attracting those of your competitors, the only way is down.
In this session, Martin will discuss how truly integrating your approach to technical SEO, content marketing + link-earning, customer experience and paid search can break through previous constraints on your growth.
With clear examples and delivered in plain English, this session will provide important takeaway points for any affiliate or operator looking to take their player acquisition strategy further.
Taking place right after the Startup Pitch, Steve Donoughue and 2 other professional advisers (to be confirmed) will walk startups through a list of pitfalls and opportunities to watch out for.
Steve Donoughue, Gambling Industry Strategist and Communications Specialist
How To Embrace the Digital Revolution Without Losing the Personal Touch
We exist in a connected economy. The content-focused marketing and advertising machine that's been based on an arbitrary model introduced by the television industrial complex is starting to crumble. Content is no longer king. The casino world is not immune to these changes. We have a captive audience, but they're also bombarded with more marketing choices and distractions than any society in recent history. When there's too much choice, it becomes noise and it gets ignored. So how do we reach them? How do we provide the balance of personal touch while embracing the digital revolution that's perforating every area of our industry? The answer is Context. This interactive talk will introduce attendees to humorous, thoughtful, vulnerable and challenging insights about the necessity to embrace the humanity of our customers' individual stories, which changes the landscape of the way we reach them. Context is the foundation of great content, and it personalizes the message in a way that empowers the customer to engage, share and spread the word about our brand in ways that traditional advertising and marketing never could.