FIRE YOUR SEO!
This full day free to attend course features Gary Beal (GaryTheScubaGuy) of Vanguard Online Media Group walking you step-by-step through the processes necessary when you create a new SEO Team, whether it is an Internal Team or an External Agency.
After building 3 successful Agencies in 4 countries, Gary has documented the steps when opening an Agency and building staff to over 100 in-house experts, and he has also trained CMO’s of several big Gaming companies to build in-house teams. He will share his 20+ years of experience and share his “tricks of the trade”. Not just the nuts and bolts of running an effective team, but also the actual SEO/SMO/PPC tactics that his teams are currently using.
“This day-long session is a culmination of everything I have learned over the years, a lot of advanced SEO (Black and White) and Social Media/PPC training. I’m presenting all the tools and information you need to know if you are going to run an in-house or stand-alone SEO Agency. This is a session that I personally would actually spend all day at, even after doing 150+ conferences and sitting through hours of self-promotion and convoluted material. PLUS – NO ADS!!!” – Gary Beal, MD of The Vanguard Group
Wednesday Nov 22, 2017
Please note, that it’s possible to attend the below sessions separately. Follow up email will be sent upon registration.
9:00 Introductions and Takeaways
Meet the instructors and get a tidbit of each session
9:30 – 10:15 Administration (Intro to Master File – Daily Task Management)
Administration covers everything from employee manuals, proper accounting practices, roadblocks in the online systems, purchasing. PO systems, taxation secrets
10:15 – 11:15 HR, Hiring and Training
Finding the right people is difficult. Especially when turnover in this industry is over 60% year-to-year. We’ll show you what to look for based on 20 years of hiring experience in running SEO agencies. You will also receive a complete blueprint outlining a step-by-step process, from SEO and Social Media, to Content Generation and all reporting documentation
15 MINUTE BREAK
11:30 – 12:15 Project Management & Client Management
Slack, Basecamp or a Customized Program? Here you will learn the ins and outs of the best software to use in an Agency for Project Management. We have used most of the right ones and knowing what to use and when to change is the key to Project management. Client Management is a much more difficult task. You will learn how to reign in and the manage your client’s expectations before, during and after the sale.
12:15 – 1:15 LUNCH
13:15 – 14:30 BlackHat & WhiteHat SEO & SEO Tools (Advanced SEO)
Gary Beal will share some of the actual techniques and tools used by blackhats. From RATS and Trojans to DDOS and Brute Force attacks, you’ll know how these work so you can prevent Affiliate Hijacking and Negative SEO. it’s better to know it and not need it, than need it and not know it. Bring your recorders as this will be a lightning session! It was a huge hit in Estonia!
14:30 – 16:15 Advanced Social Media & Content (FB, Twitter, Instagram for Online Casino)
We have the most recent information on Facebook, Twitter, Instagram, Snapchat and Google Plus. We will show you many work-arounds and other strategies to explode your followers and friends. Our experts deal in Casino and Dating, two of the banned and hardest to get through most Social Media venues. Here you will learn how we built 2m followers in a matter of months.
15 MINUTE BREAK
16:30 – 17:15 All Paperwork, Contracts, Proposal Templates, Reports and Reporting Templates.
Paperwork, Contracts (Employee and Client), Dozens of templates for various proven proposals and weekly/monthly reports. These documents are invaluable and are a result of hundreds of previous versions. It’s a MUST HAVE for any SEO Team. These are set up in a way that you can just add your logo and price, and even an ala carte menu for do-it-yourselfers’. We will also outline manageable packages and pricing for you to use that will keep you in the game.
17:15 – 18:00 PPC and Other Alternative Advertising (Client & Agency Perspective)
We have brought in one of our top teams from the UK that deals exclusively in PPC and is one of the top agencies in the UK. They promise to bring some insider tips and show you how to not only present to a potential client, but also how to shave 10,20 or even 30% off your budgets. Trained personally by Gary 12 years ago.
18:00 – ? Q&A PLUS – How to Sell to a New Client and How to Close the deal
Although a late session, this is a must-see for anyone that will be selling your services. High-Level negotiation tactics and closing skills, from one of the best in the business. We will also try to fit in Q&A’s
Gary will also be delivering a full 2-hour session on Day 2 specifically targeting BlackHat SEO. No recorders or phones allowed as we will be covering some very delicate information, but information you NEED TO KNOW to protect your investment.
After Session: Drinks, drinks and then we start drinking
You will receive a certificate of completion if you attend the entire day