Yggdrasil Gaming plans to boost players engagement and retention over the festive season with the release of their €200,000 Christmas Calendar Campaign.
This new campaign entails running 31 daily campaigns which will showcase their BOOST in-game promotional tool collection along with their social sharing tool BRAG. The campaign will cover their most popular slots including Viking Go Wild, Holmes, Stolen Stones and Golden Fish Tank. The ‘Missions’ tool will also be showcased in this campaign which encourages players to compete to win big prizes, along with the ‘Cash Race’ where players can play to win direct prizes in a set time period.
Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: “The countdown to Christmas is already under way, and Yggdrasil is celebrating with a €200,000 festive bonanza that will showcase the power of our in-game promotional tools, BOOST™ and BRAG.
“The online casino sector is more competitive than ever, and aside from creating great new titles, we are dedicated to ensuring that our games are backed by a supporting infrastructure that allows operators to keep their players engaged and entertained.”
Thomas Hutchinson, Head of Casino at NordicBet, continued: “The Yggdrasil Christmas Calendar is a great concept that NordicBet will take full advantage of. I love being able to cherry pick which promotions NordicBet takes part in, and work the Yggdrasil promotions around other promotions we have planned for Christmas. It is simple and convenient, and we value Yggdrasil’s holistic approach to slots content.”