According to UK business news sources, William Hill has approached KPMG consultancy to undertake a strategic review focusing on the digital and technology operations of the company.
The consultancy review follows William Hill’s May financial update which saw the operator post an 11% net revenue decline in its digital division, with declines in both online games and sports betting at -4% and -17% respectively.
In 2015, in order to develop in-house technology competencies, William Hill implemented ‘Project Trafalgar’, a new proprietary platform, aiming to extend user engagement between its desktop and mobile offerings.
Mobile integration difficulties during the initial rollout of the platform, however, would impact betting growth within the firm’s UK market. William Hill governance would declare that initial expectations of ‘Project Trafalgar’ had not been met, but that the company was committed to the platform’s long-term viability.
In the opening half of 2016, William Hill’s governance has undertaken a restructure of its digital leadership, appointing Crispin Nieboer as Managing Director of Online, replacing Andrew Lee.
During the first half, the FTSE-listed operator revised its full-year earnings to the range between £260-280 million, compared to the original target of £300-318 million, and William Hill’s share price fell from 410p in February to 281p this June.
William Hill governance states that the company will continue to expand its technology capabilities, outlining its recent £275 million joint-venture acquisition of OpenBet, market-leading betting platform provider, with Canadian firm NYX Gaming.
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