Sky Bet Extends Partnership with Betgenius iGaming

Sky Bet Extends Partnership with Betgenius

Betgenius continues position as trading provider for Sky Bet

The sports betting division of Sky Betting & Gaming, Sky Bet, have announced the extension of its already established and long-running partnership (since 2008), with Betgenius. Betgenius is the leading provider of sophisticated data-driven software to the regulated sports betting sector.

The Trading and Operations Director of Sky Betting & Gaming (the parent company of Sky Bet), Ronnie Whelan, commented: “Betgenius has been a key partner of ours for over a decade. In-play betting, in particular, has been a major driver of growth for us and our high-quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”

As part of the deal, Betgenius will continue its role as the primary trading provider for Sky Bet. This will also involve backing up the operator with pre-match and in-play content, coupled with pricing, for all sports. As a result, Sky Bet’s customers in the UK and Italy will be able to access the Betgenius ‘High Availability Cash Out’ service.

The Managing Director of Betgenius, Matt Stephenson, added: “We are extremely proud to agree on a long-term extension to our relationship with Sky Bet. Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is a testament to the quality of our technology and trading expertise.”



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