In order to attract growing market niche, Scientific Games is making a significant move forward by going beyond traditional Vegas-style games. The new content will include proven Asian land-based performers such as Diamond Eternity, Dancing Drums and 5 Treasures. The launch will also feature other productions from SG Interactive’s portfolio which is planned to be extended in the near future.
Nick Gabriel, Director of Gaming Operations at William Hill, said, “We’re excited to provide our players with a Macau tab as another focused destination for engaging with our best-in-class gaming experiences. With the inclusion of online real money game content from SG Interactive, alongside our own-IP content, we are confident we’re providing our players with access to a robust library of content that is particularly relevant to the theme and designed to entertain.”
Vice President, Commercial, Interactive at Scientific Games, Bob Hays, said, “We recognize that large partner relationships around our intellectual property are a big growth opportunity. SG Interactive is thrilled to be providing William Hill with proven content for the new Macau tab. With titles that are built on a variety of game engines providing enhanced features, players can expect an exciting ride.”