SBTech announced the launch of its newest cutting-edge Live Betting feature called «Add2Bet»
Today, the leading sports betting solutions provider to the online gaming and betting industry, SBTech, announced the launch of Add2Bet. The new Live feature enables players to immediately use cash out value of an open bet to create a new double, treble or acca by combining it with new selections.
Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.
The new feature is going to strengthen the company’s position as the in-play betting market leader. SBTech has won EGR B2B awards for its live product for the last four years. It is expected to have a positive effect on SBTech operators’ turnover by appealing more effectively to millennials and giving players more control over their betting.
Tom Light, SBTech Senior Vice-President of Business Development, said, “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”
SBTech launched Add2Bet following in-depth research with a sample of 200 players earlier in September 2017, against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.
Key findings were that:
- Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
- Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
- Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.
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