SiGMA igaming SBTech Launches Full Omni-channel Fix for Poland’s Etoto

SBTech Launches Full Omni-channel Fix for Poland’s Etoto

Partnership will enable seamless integration of retail and online product offerings for Etoto

Polish sports betting operator Etoto has gone live with gaming platform SBTech, following the launch of a new retail offering that unites its online business and land-based network.

With a fast-growing online presence and retail locations across Poland, Etoto is an up-and-coming operator in its home market.

In addition to competitive odds and engaging content covering a wide range of sports, SBTech’s cashier and self-serving betting terminal (SSBT) interfaces will integrate retail cash and voucher processing, unifying the user experience and improving efficiency for deposits and withdrawals.

The operator is also taking advantage of single-console management of all retail operations, real-time player analysis, round-the-clock operational support and advanced reporting protocols.

The launch of Etoto’s online and retail solutions marks another entry into a regulated market for SBTech, which enjoys a reputation as the provider of choice for operators in the world’s most dynamic and competitive territories.

Richard Carter, CEO of SBTech, commented: “SBTech’s omni-channel offering has emerged as one of our key growth drivers, with more operators now looking to achieve increased loyalty, higher lifetime value and reduced churn. As our activities in Eastern Europe expand, I’m delighted to strengthen our partnership with Etoto, and fully expect this ambitious operator to rapidly achieve its full potential.”

Etoto COO, Piotr Rogowski, added: “The wide sportsbook offering from SBTech, especially in terms of in-play betting,was the decisive factor in our decision to create this partnership. Delivering a superior experience to our fast-growing customer base is central to our strategy, and the company’s unique expertise in delivering a wide range of managed services, as well as the flexibility and scalability of its products, give us great confidence about this next chapter of our story.”



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