888 Holdings increase its market share in Italy
This week the 888 poker brand was launched by 888 Holdings in the Italian regulated market. Italian players will have access to the 888poker.it website via mobile devices as well as in a desktop version.
Already before the launch, the company had been active in Italy. They have been providing sports wagering and casino websites adapted to the Italian market.
On 3rd January, 888 Poker launched with the entire range of its poker variants. As a highlight, they included two recreational formats. First, Poker Blast, which is a four play porker game, with a duration of eight minutes and a prize pool up to €300,000. The second game is called Snap Poker, which is a fast-fold and high-speed poker game will also be included.
As stated on calvinayre.com, to attract new customers and to support the launch, in addition to an extensive marketing campaign, welcome bonuses will be provided.
Itai Pazner, cheif operating officer of 888 Holdings, stated, “We’re delighted to bring our poker site to the Italian market, which fits with our strategy to expand 888’s presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets. Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place.”