Leading digital gaming provider NYX Gaming Group has announced that a selection of its casino titles has gone live with UK gambling operator The Rank Group.
The agreement sees NYX Gaming delivering gaming content developed by its in-house NextGen Gaming studio via the Open Gaming System (OGS). The first titles have already been rolled out.
It is also important to note that the OGS platform hosts titles developed by third-party gaming studios and that NYX Gaming will supply the UK operator with some of them, too.
The latest partnership represents an extension of the Canada-listed provider’s presence into the highly popular and competitive UK gambling market.
Commenting on the announcement, NXY Gaming Commercial Director David Johnson said that, following the quick integration of the OGS platform, his company is now able to boost Rank’s casino offering with in-house produced gaming content as well as products by recognised developers that NYX Gaming has been representing.
Adam Joseph, Director of Digital Operations at Grosvenor Casinos – Rank’s casino gambling brand, said that the deal marks a partnership between two leading gambling companies – an operator and a supplier – and that they are excited about providing “the widest breadth” of gaming content to be available in the market.
Grosvenor Casinos manages the largest chain of brick-and-mortar casinos around the UK as well as a casino website. Apart from Grosvenor Casinos, the major gambling operator also runs the UK-facing Mecca online and retail bingo brand, as well as the Spain-facing Enracha bingo brand.
The announcement about the expansion came shortly after the company posted its results from the third quarter of the year, during which NYX Gaming launched its products with eight new clients. The supplier’s revenue for the quarter ending 30th September totalled C$54.4 million, up 308.9% from the same period in the previous year. The revenue jump was attributed to recent acquisition activity, including the purchase of online sportsbook provider OpenBet.