Yggdrasil organises new masters programme
Yggdrasil Gaming will be inviting independent games studios in order to gain new game titles on its platform, coupled with the launch of Yggdrasil Game Server (YGS) Masters.
The platform will see Yggdrasil curating content from the world’s leading independent games studios. The platform is also invite-only and semi-open.
The CEO of Yggdrasil, Fredrik Elmqvist, commented: “YGS Masters is a strategic initiative in reaction to gaming’s increasingly fragmented value chain. With direct integrations scarce, independent suppliers require the support of an established partner with forward-leaning technology.”
“Operators and game studios alike have been crying out for years for a modern, open platform that offers the power and flexibility of BOOST™ and the broad market penetration that Yggdrasil has amassed.”
Yggdrasil will provide access to BOOST™, the supplier’s collection of in-game promotional tools, allowing studios to develop their own versions of these tools within their game clients. This will include the ability to run network campaigns.
The YGS Masters will be led by Stuart McCarthy, who takes on the position of Head of Studio Partnerships. McCarthy has worked for BetClic and NYX in the past, where he was Product Manager for OGS.
The Head of Studio Partnerships at Yggdrasil, Stuart McCarthy, added: “YGS Masters is a hugely exciting development for the gaming industry and something that I am immensely proud to be leading.”
“The programme will be independently managed, away from the existing Yggdrasil game studio business and will furnish a very select group of the world’s best game developers with Yggdrasil’s proven, market-leading BOOST™ tools to create an irresistible mix of awesome content and features.”
Yggdrasil was in the headlines just last month, after striking a deal.