NetRefer, the Malta-based industry affiliate marketing software provider has been providing their affiliate services to both Paddy Power and Betfair in the past and will continue the partnership with them after their new merger.
NetRefer has extended their long-running partnership with the newly merged, London-listed betting and gaming Paddy Power Betfair (PPB) to continue to provide their Unified Performance Marketing platform. The software provider latest technology platform delivers a complete unified view on the performance marketing system covering (CRM) Customer Relationship Management, partner rewards, player tracking and publisher reporting tools.
NetRefer portfolio also includes providing affiliate software to Casumo, Lottoland, 32Red, Dafabet, Interwetten, Boylesports, Mr Green, ComeOn and Unibet to name a few.
Chief Operating Officer of NetRefer, Timothy Buttigieg was thrilled to have his firm secure and continue the partnership with both the Paddy Power and Betfair companies. He commented:
“Our long-term strategic partnership with Paddy Power Betfair reinforces our commitment to further embed ourselves with our clients, providing an outstanding service placing clients at the heart of everything that we do,”