NetEnt records increased revenue end of 2016 thanks to UK market

NetEnt records increased revenue end of 2016 thanks to UK market

Leading provider of premium digitally distributed gaming systems to the world’s most successful online casino operators NetEnt announced that its full year sales for 2016 increased by 28.5% to a record SEK1.5 billion (£130.8 million/€153.7 million).

Their operating profit for 2016 totalled SEK356m which is an increase of 33.4% from 2015. The company stated that the UK turned out to be the biggest regional market in December for the first time.

NetEnt indicated that its mobile gaming business was a big driver of sales growing by 43% in the last quarter of 2016. The company expects further growth overall in 2017 having signed 31 customers who have yet to launch their NetEnt products. In 2016 the company inked a total of 45 new customer agreement and saw 34 new customer casinos being launched.

Chief Executive of NetEnt Per Eriksson commented:  “2016 was another exciting year for NetEnt with new record levels in revenues, earnings and cash flow. The fourth quarter developed well – revenues increased by 23.9% and the operating margin improved to 39%.”

“Great Britain continues to offer great growth potential for us and in December, it became our largest geographical market for the first time. Looking ahead in 2017, we see conditions for continued solid growth, supported by a strong pipeline of new games, UK, mobile, new customers to launch as well as our expansion in North America.”

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