Leading online casino games developer and supplier NetEnt has announced that a selection of its most popular titles is now live with major UK gambling operator The Rank Group.
Rank Group first revealed that it would be enhancing its online casino offering with NetEnt games back in June. Following a seamless integration process, online players at Rank Group can now enjoy titles by one of the world’s leading providers.
This move comes as part of NetEnt’s strategy to further extend its presence in the rapidly growing UK online gambling market that is so highly competitive.
Rank Group currently manages the UK’s largest land-based casino chain, Grosvenor Casinos, and Mecca, one of the leading bingo networks in the country. Under the terms of the agreement, NetEnt games are now available on both the mentioned brands.
When speaking about NetEnt games going live with the British gambling operator, Enrico Bradamante, Managing Director of NetEnt Malta Ltd., said that they are happy to sign a deal that would expand their presence in the regulated UK market, and further noted that their titles will most certainly be enjoyed by Rank Group customers.
Ciara Nic Liam, Rank Digital Head of Casino and Games, commented that expanding their portfolio with content by a supplier with a proven track record in the market will definitely resonate well with their customers.
NetEnt will also be showcasing at Malta’s biggest iGaming event of the year in November. If you would like to experience SiGMA16 and watch NetEnt and other exhibitors, click here to register today.