Malta-based and leading European online gaming company Mr Green plans to launch their online casino in Denmark this year after today purchasing all of the shares of the Danish online gaming company Dansk Underholdning.
Dansk Underholdning the multi-branded bingo and casino operator who holds a Danish casino gaming licence has a very strong base in the Danish gaming market. Seeing that Dansk Underholdning was a cash acquisition, the board of directors of Mr Green plans to propose no dividends to be paid for the 2016 financial year at their Annual General Meeting.
Mr Green offers casino and sportsbook games with a vision of expansion into new geographic markets. This purchase aligns with their vision and is expected to have a positive effect on their earnings per share and operating cash flow in 2017.
In 2016, Dansk Underholdning generated revenue of approximately EUR 3.9 million. They also reported a year-on-year growth of 27 per cent.
Some of the well-known brands that are housed under Dansk Underholdning include Bingosjov and Bingoslottet och Balletbingo.
Peter Eugen Clausen, CEO and co-founder of Dansk Underholdning is expected to stay on as CEO of the company after the acquisition.
The purchase consideration is calculated using an EBITDA multiple of seven for the annualised earnings during the period May 2016 up to and including March 2017. The acquisition is cash financed with an initial purchase consideration of approximately EUR 9 million in March/April 2017 and an additional purchase consideration of maximum EUR 650,000 may be triggered in April 2018 provided that certain conditions have been met.
Mr Green is expected to be launched along Dansk Underholdning’s existing brands with synergies happening with the introduction of the various products and services Mr Green has to offer in Denmark.
Per Norman, CEO of Mr Green & Co. stated: “Since we are focusing on expanding to locally regulated markets, an acquisition in Denmark has been high on our list. Dansk Underholdning is a successful company that we warmly welcome into the Mr Green family”.
Peter Eugen Clausen, CEO and co-founder of Dansk Underholdning commented: “We are excited to become part of Mr Green, which, in my opinion, is one of the most skilled operators in the industry. The deal is a perfect match as it combines Mr Greens competencies and economies of scale with the Danish presence and local knowledge of Dansk Underholdning. We look forward introducing Mr Green in Denmark.”
The acquisition is conditional on the approval of the Danish Gambling Authority and consolidation is expected to take place in April 2017.