The Malta-based online gaming operator Mr Green has become the first sponsor of the self-labelled UK’s only free to air sports TV channel Front Runner (frontrunner.tv).
Front Runner was launched last October and is a digital broadcaster which is currently available on Freeview channel 91 and sky channel 468. Their sports content is combined with sporting documents and sports-focused reality TV-shows.
The exclusive Front Runner UK content includes TV shows such as ‘M80’ (motocross), ‘ThrillBillies’ (reality stunt show), ‘The Adventures of Danny & the Dingo’ (snowboarding) and ‘Built to Shred’ (skateboarding).
The Front Runner management announced last Friday their first broadcast partnership with the gaming operator and will be promoting the mobile and desktop services of the newly Nordic Nasdaq-listed Mr Green on their first broadcast partnership.
In compliance with the UK advertising standards and marketing practices, Front Runner will only be promoting Mr Green services after UK 9pm watershed.
The deal commenced on Friday 20 January and Ryan Scarratt MD of Front Runner TV updated the stakeholders and media stating: “Now the channel is established we are inviting more brands to contact us to be part of the future success.”
Mr Green recently won the awards for Innovative App of the Year and Best Casino App of The Year at the 2016 Gaming App Awards.