Commercial ties drive increased visits
The number of arrivals from Israel topped the 16,000 mark in 2017. The increased popularity of the Malta-Tel Aviv connection has been chalked up to an uptick in commercial activity involving the two countries – especially in the fields of tourism and tech.
Air Malta is set to increase the number of flights to and from Tel Aviv, with five weekly flights planned for summer and three in winter. This move will be accompanied by the creation of a sales distribution network in Israel, and is expected to facilitate the increased presence of Israeli tech and iGaming firms in Malta.
The Ministry of Tourism has also announced promotional efforts to increase the number of Israeli tourists visiting Malta. Minister Konrad Mizzi is currently in Israel, where he visited the IMTM fair in Tel Aviv. He said his ministry aimed to considerably increase the number of Israeli visitors to Malta, as arrivals over the past year reached 16,666.